7 Steps to Ensuring a Successful Real Estate Listing Marketing Plan

A successful sale starts with a well-written listing. Creating such a listing, however, doesn’t mean flooding your potential buyers with details. Quite the opposite, you have to ensure that you offer the essential information that they care about from the get-go.

To achieve this, start by knowing the neighborhood and surrounding area, analyzing the local sales in the community, and getting an accurate picture of price expectations.

The more you understand the property and its overall context, the better you can market it to potential buyers.

People respond better to images than to words. So use that to your advantage when listing your property.

Work with an interior designer or stylist to stage the house and increase its appeal to potential buyers. Why is this important? Because an empty home is by no means inviting, so you want to make it easy for people to imagine themselves living there.

To showcase the work, hire a professional photographer that is experienced in real estate and knows how to highlight the property’s features. Having 20 or 30 photos that capture the charm of the house adds more value to your listing.

If you want to increase the chances of the right people seeing your listing, it’s a good idea to create a blog post about it.

Perhaps you’d think that descriptions and informative real estate blog posts wouldn’t resonate with your audience, but think again. When you depict a property as more than a list of features and create a story around it, you make it stand out.

To ensure the success of your blog post, optimize it with search terms that your audience is using and read helpful articles to navigate your way through if you’re new to this.

A great real estate marketing plan for listings should include social media posts.
To get eyes on your listing and make people reach out to you, create dedicated posts across your channels.

Take the time to:

• Add good quality photos and descriptions
• Include hashtags that are relevant to your audience
• End your posts with a powerful Call To Action and links to more information

Discover more on how you can use social media to get new leads.

In real estate, it’s a good practice to collaborate with other agents. So when you have a new property to sell, tap into your network and let your colleagues know about it. Perhaps they already have a buyer who is looking for a property that matches your listing.

Reaching out to other agents —either directly or through designated groups —can be an effective way to not only market your existing listing and cross-selling the deal with them. But it can create opportunities for future collaborations too.

Ask the seller if they agree with posting a sale sign outside their house. A beautifully designed yard sign can attract prospective buyers that pass by in the neighborhood. Plus, it has the added benefit of increasing your brand’s visibility.

Make sure to add a flyer box so that people can help themselves with printouts for more information. You would think that these methods are old-fashioned, but they are still effective. You never know when a casual visitor to the area turns into a buyer.

Listing platforms are among the first results that appear in search engines when potential buyers perform an inquiry.

For this reason, they make great places for you to market your listing and gain exposure. Pay extra attention to how you present the information in your listing, give enough good-quality pictures, and include your contact details.

Since you face fierce competition on these platforms, do your best to make your listing stand out.