Marketing Center for Brokers

The marketing process you need for brokerage profitability - at the speed of AI

Organize and automate the marketing process for your agents. Remove content selection, design, personalization and branding tasks, so more time is spent giving their listings visibility and selling.

See How Xara Does it

  • Increase Agent & Marketing
    productivity

  • Market every listing
    consistently

  • Repeatable way to reach
    more buyers & sellers

Loved by top producing teams at:

  • Century 21
  • bhhs
  • Keller Williams Realty
  • North & Co.
  • aare

A reality check

Design Tools Can’t Handle 100s of marketing
requests or check on agents

Agents are stuck waiting for marketing materials or risk brand integrity by creating materials. This inefficient system leads to neglected marketing, missed opportunities with buyers and sellers, and wasted time on admin tasks rather than closing sales

Book a demo

A million tools, one job.

Every Week 100s of marketing materials need to be manually made and published.

  • Design can’t keep up with requests.
  • No clear way to market listings repeatedly.
  • Agents use some of the materials, sometimes.
  • Agents publish content to different networks one by one, reaching some clients but not all.

Xara Cloud logo

MLS process

Agents get their marketing done and published in one shot.

  • Automatic marketing creation using MLS listings.
  • Market more properties and reduce effort.
  • Craft and post to each social network in one place.
  • Click-to-Print & Targeted Direct Mailing.
  • Flexible creation maintaining brand control.

Take your agency’s marketing a step further

Market with consistency

Make it dead-easy to market every listing in record time

Get your agents in front of customers and out of designing.
Xara imports and fills your agents’ marketing materials with property information and images from listings with a click.

  • One-click sync MLS listings to the agent’s marketing materials.
  • Pull any listing from your website by pasting a link to its page.

Everything your agents need in one place

Equip agents to close more deals from your agency’s portal

Arm your agents with marketing tools and a library of fully personalized materials so they can launch custom marketing campaigns in minutes while consistently displaying their details and your brand’s look and feel.

  • Constant access to templates for every marketing need, always matching your agency’s look and feel.
  • Smartfields instantly personalize your agents’ marketing materials.
  • Branded portal with central control and definition of what agents can edit.
XC homeboard

Improve marketing campaign delivery

Take the guesswork out of outreach and marketing campaigns

Centralize social media, print, and email blast workflows for every agent so they can reach buyers and sellers without coordination hassles.

  • Personalized direct mail and print campaigns.
  • Built-in social media posting and caption generator.
  • Create custom email marketing templates and export HTML.
Marketing- campaigns

Attract and retain top producers

Give your agents the white glove treatment they expect

Connect Xara to your inhouse tools and portals and let your agents find their marketing within your front end reflecting your brand.

  • API and custom integrations with your website prevent agents from jumping between scattered tools.

Book a demo

Log in

Easily move to Xara Cloud

Your marketing center works seamlessly with other implemented solutions across your agency. We’ll also take care of the setup for your team.

  • MLS

    Got listings up and running?

    We integrate with your MLS so the moment your agents list a property, half the marketing work has been done.

  • Already using Design Software?

    No problem. We’ll help you import all your current designs into Xara Cloud.

  • xpressdocs

    Ordering prints from different providers?

    Print directly from Xara and get it shipped to your office mailed to a list with a few clicks.

  • Sending email Blasts?

    Craft email templates for everyone in the brokerage and send them from your CRM or email provider.

Get a Demo

How Xara Cloud Works

Centralize your brand

Keep your brand intact across all materials with centralized brand management. Increase brand awareness and a consistent presence with customizable templates.

Flexible Customization

Tailor marketing materials to each property automatically and empower agents to customize further with Xara’s drag-n-drop editor. Instantly personalize brochures, flyers, and social media posts with agent details and headshots.

Manage and distribute materials without headaches

Easily manage assets in one place and make them accessible to agents so they can quickly find and use the right templates, photos, headshots, and documents for each listing, contract, or buyer-seller engagement document.

Targeted print & direct mail campaigns

Let agents send their materials for professional printing or straight to buyers and sellers in their target areas with Xara’s click-to-print feature. Get high-quality prints delivered straight to your office.

Automatic Content Generation

Property information gets synced to your agents materials in seconds with one click.

Multi-Channel Publishing

Put an end to agents publishing content to their channels one by one. Now they can share directly to social media or export as an email.

Collaboration Tools

Work directly with your agents and designers within Xara Cloud. Share folders, templates, through links, emails, and give and receive feedback and help them in real-time.

Centralize your brandFlexible CustomizationManage and distribute materials without headachesTargeted print & direct mail campaignsAutomatic Content GenerationMulti-Channel PublishingCollaboration Tools

Supporting your real estate agency every step of the way

  • Award-winning support

    Our dedicated customer success and design support teams are here to help set up your workflows, templates, access best practices, to help you and your agents get the most out of your broker enablement platform.

    Voted #1 Best Support
    on G2

    Best Support Fall 2023

  • Easy onboarding

    Our designers will work with you to populate and maintain your library.

    Template library setup

Get real estate marketing content out the door, without the wait

Xara does 90% of the work, so your agents can focus on selling Discover the marketing center

FAQ

Real Estate Marketing Software common questions

What is real estate team marketing software?

Real estate team marketing software is a platform built specifically for real estate teams — typically 5 to 25 agents working under a team leader — that automates marketing creation, enforces team branding, and lets every agent market listings consistently without building materials from scratch. Unlike solo-agent design tools or full brokerage platforms, team marketing software is sized for a team leader who needs scale without enterprise complexity.

What's the difference between a real estate team and a brokerage for marketing purposes?

A real estate team is typically 5–25 agents operating under one team leader, often within a larger brokerage, with their own team brand and lead pipeline. A brokerage is the larger umbrella organization with admins, designers, and many teams under it. Team marketing software is sized for the team leader who needs centralized control without enterprise complexity.

Why do real estate teams need their own marketing software?

Real estate teams need their own marketing software because individual design tools can't handle dozens of marketing requests per week, while full brokerage platforms are often overbuilt and overpriced for a 10-agent team. The right team marketing software automates listing-to-content creation, gives every agent ready-to-use materials, and enforces the team's brand without a dedicated marketing hire.

What features should real estate team marketing software include?

Real estate team marketing software should include MLS integration, branded and lockable templates, automatic personalization with agent details and headshots, multi-channel publishing (social, email, print), click-to-print fulfillment, a centralized marketing center, brand controls, and integrations with the team's CRM and email tools.

What is Xara Cloud's real estate team marketing software?

Xara Cloud is a real estate marketing platform built to organize and automate the entire marketing process for real estate teams — removing content selection, design, personalization, and branding tasks so agents spend more time giving listings visibility and selling. It's used by teams at RE/MAX, Keller Williams, Berkshire Hathaway, Century 21, AARE, and North Co.

How does Xara help a real estate team market every listing consistently?

Xara helps real estate teams market every listing consistently by automatically pulling MLS data into branded templates, personalizing materials with each agent's details, and giving the whole team a single marketing center where all approved templates and assets live.

What does Xara include for real estate teams?

For real estate teams, Xara includes one-click MLS sync, Smartfields for agent personalization, a branded portal with central control, social media posting and caption generation, click-to-print and direct mail fulfillment, custom email templates with HTML export, and shared collaboration with agents and designers.

Can our team market every listing without a dedicated marketing manager?

Yes — Xara is designed so a real estate team can market every listing consistently without hiring a dedicated marketing manager, by automating the parts that usually require one. Most teams reduce their marketing workload from hours per listing to a few minutes.

Does Xara connect to our MLS?

Yes — Xara connects to your MLS through a secure API integration and supports most US and Canada MLS databases, so the moment your team lists a property, half the marketing work is already done. You can also pull any listing from your website by pasting a link.

Can each agent on our team customize materials with their own info?

Yes — Xara uses Smartfields to instantly personalize every marketing material with each agent's photo, contact information, and details, while keeping the team's brand-controlled elements locked. Agents can further customize using a drag-and-drop editor.

Can our team enforce its brand across every agent's marketing?

Yes — Xara enforces team branding through centralized brand management and lockable templates, so the team leader defines what stays fixed (logo, colors, layout) and what agents can adjust (their photo, contact, listing-specific copy).

Does Xara support print marketing and direct mail for teams?

Yes — Xara includes click-to-print fulfillment so agents can send postcards, flyers, and direct mail straight to buyers and sellers in their target areas, with high-quality prints delivered to the team's office.

Can our team publish to social media and email from Xara?

Yes — Xara includes built-in social media posting with a caption generator and custom HTML email templates that work with your team's CRM, so agents publish from one place to Facebook, Instagram, LinkedIn, and email instead of channel-by-channel.

Will agents on our team actually use Xara?

Agent adoption is one of the biggest reasons teams choose Xara — by embedding the marketing center inside the team's branded portal and automating the work agents would otherwise skip, Xara is built to be the marketing system agents will actually use. Concierge onboarding includes agent training.

Does Xara integrate with our team's CRM and email tools?

Yes — Xara integrates with CRMs and email platforms commonly used by real estate teams, including Follow Up Boss, Brevo, and Constant Contact, plus Xpressdocs for print fulfillment. API and custom integrations let Xara appear inside your team's existing portal.

Can Xara be embedded in our team's branded portal?

Yes — Xara connects to your in-house tools and branded portal so agents find their marketing within your team's front end, reflecting your team brand.

We already use design software — can we move our existing designs into Xara?

Yes — Xara helps you import your existing designs and templates into the platform during onboarding, so your team doesn't lose the marketing assets it has already built.

How long does it take to set up Xara for a real estate team?

Most real estate teams are fully set up with Xara in a few weeks, with Xara's success team handling MLS integration, brand template setup, and agent training. The MLS agreement is typically the longest part.

Is Xara only for large brokerages, or does it work for smaller teams?

Xara works for real estate teams of all sizes, from small teams of a few agents to teams with 20+ agents operating inside a larger brokerage. For full brokerage-level needs, Xara also offers brokerage marketing software as a separate tier.

How is Xara different from Breakthrough Broker for a real estate team?

Xara differs from Breakthrough Broker by combining the template library with MLS automation, multi-channel publishing, brand enforcement, and a team-controlled marketing center — rather than primarily a template-based tool individual agents use.

How does Xara compare to Maxa Designs for a real estate team?

Xara differs from Maxa Designs by being a full marketing center for the team — brand management, MLS automation, social posting, email templates, print fulfillment, and collaboration — rather than primarily a template-and-design solution.

What's the difference between Xara for Teams and Xara for Brokerages?

Xara for Teams is sized for a single real estate team (5–25 agents) operating under a team leader, with a team-branded marketing center and central control over team templates. Xara for Brokerages is sized for the larger brokerage with multiple teams, offices, or hundreds of agents.

What's the difference between Xara for Teams and Playbooks?

Xara for Teams is the marketing center your team uses every day — templates, brand controls, agent personalization, multi-channel publishing, print. Playbooks is the listing-marketing automation layer that detects MLS listing events and automatically generates and delivers branded campaigns. Teams often use both together.

How much does Xara cost for a real estate team?

Pricing for Xara for real estate teams is custom and built around your team's number of agents, MLS integration, support needs, and add-ons like Playbooks. Teams can request a tailored quote and demo from the Xara real estate team.

How do I get started with Xara for my team?

Book a demo with Xara's real estate team to walk through your team's marketing workflow, MLS integration, brand setup, and rollout plan. Onboarding typically takes a few weeks, with concierge setup of templates and agent training included.