Most Used Real Estate Hashtags

published by Jason Pocock

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Creating the perfect social media campaign takes time and careful planning. The last thing you want is for your well-crafted and audience-engaging posts to be seen by the wrong crowd or fail to get any interactions.

While getting your posts in front of the right audience is never going to be an exact science, there are a few things you can do to help maximize the chances of success of becoming a thought leader in your real estate market.

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For all social media posts, there is definitely one big thing you should get right every time, and that is hashtags.

Hashtags (#) allow your posts to be indexed by social media platforms and be searchable by social media users looking for that particular subject, which means they likely to be the exact audience you want to attract.

Let’s check out the type of Real Estate hashtags you should be using:

Real estate focused hashtags

  1. #realestate
  2. #realestateagent
  3. #realestateexpert
  4. #realestateassociatebroker
  5. #realestateinvestor
  6. #realestateinvesting
  7. #realestatelife
  8. #realestateforsale
  9. #realtor
  10. #realestatetips
  11. #brokerage
  12. #realty
  13. #luxuryliving
  14. #luxuryrealestate
  15. #makethemove
  16. #investmentproperty
  17. #mansion
  18. #broker

Property for sale

  1. #homesales
  2. #housesales
  3. #homeforsale
  4. #houseforsale
  5. #propertyforsal
  6. #forsale
  7. #propertysales
  8. #justsold
  9. #sold
  10. #selling
  11. #renovated
  12. #pool
  13. #marblecounters
  14. #condo
  15. #newlisting
  16. #townhouse
  17. #frontporch

New properties & events

  1. #justlisted
  2. #openhouse

Targeted hashtags

  1. #neighborhood
  2. #location
  3. #localattraction
  4. #luxuryliving
  5. #newhome
  6. #investment
  7. #countrylife
  8. #oceanview
  9. #milliondollarlisting
  10. #townhomes
  11. #condo
  12. #treelinedstreets
  13. #downtown
  14. #uptown
  15. #closest city + real estate
  16. neighborhood + real estate


  1. #yourname
  2. #realestatebrokername
  3. #companyname

Creative & alternative

  1. #fixerupper
  2. #emptynest
  3. #househunting
  4. #homesearch
  5. #dreamhouse
  6. #architecture
  7. #justRealtorthings
  8. #landscape
  9. #mortgage
  10. #motivationmonday
  11. #thursdaythoughts

Hashtags for COVID-19

  1. #remotework
  2. #onlineopenhouse
  3. #remoteopenhouse
  4. #socialdistancing
  5. #stayathome
  6. #quarantinelife
  7. #staysafe


How to properly use hashtags – Our 4 essential tips:

Don’t overdo it

Instagram will let you use up to 30 hashtags. It might be tempting to add as many as possible thinking it will help. Don’t do it. 

Adding too many hashtags will make your post look too full of hashtags and the social media engines will detect you are probably forcing too much to get extra visibility and might get punished. It is also not natural to add so many hashtags and you will end up adding unrelated ones. 

We recommend using about 10 maximum on your Instagram posts.

Target your local area

We recommend you use a variety of hashtags in your posts, for example, brand ones, type of house, or fun ones. But one type of hashtag you should not neglect is your local area. 

Words like your city or town, neighborhood, close attractions, or famous places in the farm area can help you to get not more eyeballs, but the ones that are looking for a house in the exact area you cover. 

Explore the competition

You probably have a list of competitors in your area and are somehow checking here and there what they do. Take a look at their Instagram profiles and find what posts have more likes and engagement. What hashtags do they use? 

This can also be a great way to find topics to posts about or to see what is your audience most interested in. 

Copy and paste for speed

To save time every time you post on social media, you can keep a note somewhere accessible on your computer with lists of hashtags you often use, that way you won’t have to write them from scratch each time. 

You can copy some of the hashtags from this page and some of your own, like hashtags related to your target area or your brand name.  

Final tips

In addition to hashtags, writing a catchy real estate headline is also a crucial skill to master. Look at our guide on How to Write Attention-Grabbing Real Estate Headlines That Sell.

And remember if you are looking for a quick and easy way to create the perfect social media posts for your campaigns, check out Xara Cloud, where you can find some ready real estate templates that make graphic creation a simple task. Otherwise, have fun and add the hashtags that best suit your targeted audience.

You can create your whole marketing material in Xara Cloud. Create high-quality real estate door hangers, social media posts, realtor business cards or listing presentations, all from one place.

Sign up to Xara today for a free trial

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