Designing the future
of creative work
Today we empower individuals, small teams, and enterprises to produce professional, on-brand content — without the complexity.
Our offices
Berlin
Quedlinburger Str. 1, 10589 Berlin
Hemel Hempstead
Gaddesden Place,
Hemel Hempstead, HP2 6EX
Remote
Work-from-anywhere
5
Continents
48
Team Members
2m +
Happy users
Our international team of developers, designers, and strategists combines decades of software engineering experience with the energy and agility of a startup. We work across continents — and believe the best ideas come from diverse perspectives.
Our goal is to create a world where combining creative design, real-time collaboration, and corporate brand identity is no longer a mystery or a bottleneck.
Our 48 team members span engineering, product design, customer success, and strategy. What unites us is a genuine belief that great creative tools should be accessible to everyone — not just professional designers.
Four decades of pioneering creative software
Xara started developing software in 1981 and quickly established itself as one of the most recognised creative software brands in the UK. From the very beginning, Xara has pioneered technologies that are now taken for granted across the industry.
From developing the world’s first check-as-you-type spell checker to award-winning desktop publishing tools, from the first drawing software with real-time anti-aliasing and transparency control — innovation has always been at our core.
Today, Xara is on a new mission: transforming the way content is created, collaborated on, and controlled within modern businesses — combining creative design, real-time collaboration, and corporate brand management into one seamless experience.
Tools for every kind of creator
Whether you're a solo designer, a growing business, or an enterprise team — Xara has the right tool for your workflow. Our product suite spans cloud-based collaboration platforms to powerful desktop design applications.
Xara Cloud
Transform the way your team creates, collaborates on, and controls business documents. Xara Cloud is a complete content creation platform with brand management, digital asset management, document transformation, and real-time collaboration — all in one place. Trusted by marketing teams who need polished, on-brand content without depending on a designer. Read more
Designer Pro+
The all-in-one creative suite for professionals who want unlimited design flexibility without sacrificing simplicity. Illustration, photo editing, advanced page layout, web graphics, and full website creation — all in one deeply integrated, consistent interface. The tool that would normally require three or more separate applications. Read more
Web Designer+
Unlike any web design software you’ve used before. Xara Web Designer+ is a template-based solution that gives total page design freedom — no HTML skills required. Drag-and-drop simplicity with widgets, animations, and graphics built in. Create and publish responsive, mobile-friendly websites you’re genuinely proud of. Read more
Photo & Graphic Designer+
The perfect all-in-one solution for photo editing and graphic design work. Powerful photo enhancement and editing features combine with flexible illustration and design tools in a single, intuitive workflow. From retouching photographs to creating original vector artwork — it’s everything in one place. Read more
Xara Cloud — where teams create at scale
Xara Cloud is our flagship business platform built to solve a real problem: keeping every piece of company content on-brand while letting anyone — not just designers — create it.
It brings together creative tools, brand control, collaboration, and digital asset management under one roof, so teams can move fast without going off-brand.
- Brand Library that automatically applies your brand to every document
- Real-time collaboration and creative project management
- Digital asset management — find the right file, every time
- PDF editing, document transformation, and data visualisation
- AI-powered Virtual Assistant and automated marketing campaigns
- MLS integration and real-estate-specific marketing automation
- Xara API to power content creation inside your own platform
Keep your organisation’s content on-brand, every single time — automatically.
Turn creative chaos into confident, organised asset libraries.
One source of truth for every real-time creative project.
AI that creates and publishes your content for you, regularly.
Real Estate Marketing that moves at the speed of every listing
Automated campaign generation
Real estate brokerages and agents face a unique challenge: every new listing demands a fresh round of professional marketing materials — flyers, social posts, email campaigns, open house materials — and they need them immediately, not in two days.
Xara Cloud is purpose-built for this reality. From automated campaign generation to MLS-connected templates and AI-powered marketing workers, we give brokerages the tools to market every listing consistently, on-brand, and without the bottleneck of a design team.
Brokers & Owners
Reduce costs. Increase visibility. Attract top talent.
Give your brokerage a competitive edge by automating the marketing activities that currently eat into agent time and design budgets. Enforce brand consistency across every agent and every listing — automatically — while reducing your dependence on in-house designers.
Teams & Agents
Market listings now. No waiting. No going rogue.
Agents get the professional flyers, brochures, and social media materials they need the moment a listing goes live. Customisable within brand-locked templates, so they can personalise without ever breaking the brokerage’s visual identity.
Core automation features
MLS Integration & Auto-Fill
Connect your MLS feed and watch templates populate themselves. Agents simply look up a listing ID and every property detail, photo, and agent information fills in automatically — across all formats at once.
Playbooks — Automated Campaign Generation
When a new listing is detected, Xara’s AI instantly generates a complete, personalised marketing campaign for the agent. Social posts, print materials, and email assets — ready before the agent even asks. Delivered straight to their inbox.
Lockable Brand Templates
Admins control which elements agents can edit and which are locked. Agents customise the content that’s theirs; the brokerage’s fonts, colours, logo placement, and compliance language stay exactly where they belong.
AI Social Media Manager
Social media on autopilot. The AI Social Media Manager continuously generates and schedules listing posts, local expert content, and brand-building material for Instagram, Facebook, and LinkedIn — without agents lifting a finger.
Multi-Channel Publishing
Publish campaigns across social media channels and send print-ready files to the printer, all from a single interface. No exporting, no file conversions, no chasing assets. One workflow, every channel covered.
Centralised Asset Gallery
Every property image, agent headshot, template, and brand asset lives in one organised library — with access controls so the right people see the right materials. No more hunting through email threads or shared drives.
Our investor
