Did you know that 97% of homebuyers used the internet to look for a property? This explains why 43% of recent buyers took to the search engines to explore new properties for sale. With real estate going digital, capitalizing on real estate keywords has become more important than ever.
Keywords and keyword phrases are the words or groups of words that your audience is looking up online when it comes to real estate — in the language they use while typing in their search. They could represent topics, specific information, or answers to their questions.
- Topics: direct buying, seller financing, commercial real estate lending.
- Specific information: housing prices, US housing market, real estate as investment.
- Questions: what is industrial real estate, how much do real estate agents make, when is the best time to sell a house.
Keeping track of real estate keywords helps you make sure that the content on your blog and website captures some of that search intent. In turn, you can engage with prospects that find your content through search engines. These users are very important because they are more willing to engage — after all, they actually found answers to their questions through your content.
As such, creating content that your audience finds valuable and entertaining is not enough. You have to make sure that you understand and write with your target audience in mind. So researching keywords and staying on top of people’s search intent is a must as you plan and craft your content.