20 Must-Have Real Estate Marketing Materials + Templates

TL;DR: Real estate marketing materials still matter today, but the strongest results come from combining print, digital, and automated listing marketing. The best mix helps agents promote listings faster, stay on brand, and build trust across every channel. This guide covers 20 essential real estate marketing materials and how to use them more effectively.

And today, we’ll walk through the best marketing materials every real estate agent needs.

With the right mix of materials, you can improve visibility, support lead generation, and market listings more consistently. You also do not need to build everything manually. Marketing automation for real estate helps brokerages and agents create on-brand campaigns faster while keeping day-to-day marketing more scalable.

So, let’s get started. Below are the best real estate marketing materials for 2026.

20 Marketing Materials for Realtors and Agents in 2026

Technology keeps evolving, but print marketing still has a place in 2026. Real estate print marketing works well precisely because it is tangible in a market where most competitors are only visible on a screen.

That is especially true in real estate. Print works well alongside digital marketing and helps agents stay visible in a crowded, fast-scrolling market. A Canada Post cognitive-load study found that brand recall from direct mail runs about 70% higher than digital ads, 75% versus 44%, so a well-placed physical piece still earns real attention.

That’s why we’ve put together this list of the best real estate marketing materials to use in 2026:

1. Real Estate Business Cards To Make a Good Impression

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One of the most important real estate marketing materials is the business card. It remains a simple but effective way to support your brand and stay memorable.

They say first impressions count. In real estate, that matters because trust and recognition often influence who gets the next conversation, referral, or appointment.

What better way to stay top of mind than with a polished real estate business card?

Besides contact information, an effective business card can also include a short slogan or positioning statement.

Why does that help?

A short brand message can reinforce what makes you different, whether that is neighborhood expertise, luxury service, or fast, automated listing marketing. A clear value proposition helps people remember you and understand what kind of experience you offer. Research from Marq’s State of Brand Consistency study found that 68% of companies credit consistent branding, the kind that starts with something as small as a business card, with 10% to 20% of their revenue growth.

Looking for inspiration? Check out our real estate business card templates to explore different styles and layouts.

A QR code is a simple way to extend a business card past the contact details on it. Link it to your website, your latest listings, or a booking page, and a physical card becomes a direct path into your digital presence.

2. Real Estate Brochures to Introduce Prospective Buyers to the Properties and Neighborhood

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Real estate brochures are highly versatile marketing materials.

For one, you can use them to showcase the strongest features of a single property. They work especially well for luxury real estate, historic homes, architecturally distinctive listings, or properties with a strong lifestyle angle. A brochure dedicated to one listing gives buyers a clearer picture of the home and its value.

Brochures can also highlight multiple listings at once. This approach works well when you want to group homes by area, price range, property type, or shared features. It gives buyers an easy way to compare options.

Lastly, real estate brochures can promote your business locally. Include your contact information, local insights, market context, and key reasons a seller or buyer should work with you.

Luxury listings tend to reward a different touch: heavier paper stock, more lifestyle photography, and fewer words per page, since the goal is to sell a feeling as much as a floor plan.

A digital brochure works alongside the printed version rather than replacing it. A PDF version is easy to email, attach to a listing page, or share directly with a buyer who prefers to browse on their own time.

A well-designed real estate brochure can make a strong impression and help buyers understand both the property and the neighborhood. It is also a useful leave-behind at listing appointments and open houses. For more ideas, see these real estate brochure examples.

Brochures should be visually appealing and factually accurate. Include updated property details, strong photography, and a clear brand message. And do not forget your contact information.

A QR code linking to a 3D tour, a single-property website, or a full listing page turns a printed brochure into a bridge to richer content. This works especially well for buyers who want to revisit a listing later or share it with family.

3. Real Estate Flyers to attract people to your next open house event

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Open houses are a practical opportunity to showcase a property, meet buyers, and generate new conversations. But to make the most of them, you need people to show up.

That’s where open house flyers come in. They are a reliable way to promote your event locally, and they can support your digital promotion at the same time. A flyer with a strong headline, property photo, date, time, and contact information makes the event easier to notice and remember.

Getting the word out online is still essential. However, printed flyers can help you reach nearby homeowners and local buyers who may not respond to social ads. If you want more ideas, review these real estate flyer templates and examples.

4. Eye-catching MLS listings

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An eye-catching MLS listing is one of the most important marketing assets for real estate agents. In many cases, it is the first place buyers encounter a property.

So what makes an MLS listing stand out? High-quality photos, a clear layout, accurate property details, and concise copy that highlights the home’s best features.

People respond quickly to visuals. Listings with strong photography and polished presentation tend to attract more attention and more clicks.

To improve performance, use professional photos that show the property in its best light and make sure the description is easy to scan. Strong listing presentation matters even more when buyers compare multiple homes online.

That same logic applies after the first rush of attention. Once a listing moves forward, agents still need timely, polished updates that keep the property visible and reassure sellers that marketing is continuing. A structured under contract campaign can turn that status change into a clear next-step announcement across social, email, and print, rather than letting the moment pass unnoticed.

One often overlooked factor in maintaining listing performance is how you handle updates after the initial launch. When a property changes status, especially in competitive markets, timely promotion becomes critical. Instead of relying on a single announcement, agents can benefit from structured price change campaign strategies that re-engage buyers and bring renewed attention to the listing.

This kind of price reduction marketing real estate approach ensures that updates do not go unnoticed and helps keep the property visible across channels where buyers are actively searching. You can also explore strategies for boosting real estate listings with AI.

With Xara, you can connect listing data to your marketing workflow and create consistent, branded assets faster. Marketing Automation helps teams turn listing information into ready-to-share campaign materials without starting from scratch each time.

5. Real Estate Postcards

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Who said print materials were gone? Real estate postcards still offer a practical way to market listings, build local familiarity, and stay visible in your farm area. They feel personal and can be tailored to a neighborhood, property type, or campaign goal.

Send direct mail postcard campaigns to potential buyers and sellers in your local area to introduce yourself, announce listings, or share recent sales. Use high-quality images and a focused message to show what you do and why it matters. A little personalized marketing, like referencing a nearby sale or a specific street, goes a long way toward making a postcard feel relevant instead of generic.

You can also send postcards to current and past clients to stay in touch and remain top of mind. This works especially well when paired with broader real estate farming efforts in a specific neighborhood.

Adding a QR code that links to a home valuation page or a recent listing gives recipients an easy next step and gives you a way to see who is actually engaging with the mailer.

6. Blog Posts

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If you’re not blogging already, you’re missing an opportunity to attract leads, build trust, and improve search visibility.

Blog posts are one of the most useful real estate marketing materials because they help position you as a knowledgeable local expert. They can also answer common buyer and seller questions before a lead ever contacts you.

But what should you blog about? Here are a few ideas to get you started:

• Industry news. Keep readers informed about relevant changes and developments.
• Local market trends. Share your perspective on what is happening in your area.
• Local market reports. Turn pricing data, days-on-market, and inventory trends into a short, easy-to-read update readers can come back to each month.
• Tips and advice. Explain buying, selling, staging, financing, or renovation topics clearly.
• Buyer and seller resources. Publish guides, checklists, and practical next steps.

Do not forget to include blogging in your broader real estate marketing plan.

7. Email Newsletters

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When was the last time you flipped through a paper newsletter? Probably not recently. But email newsletters are still one of the most effective ways to stay in front of clients and prospects.

Digital marketing materials such as newsletters help you maintain visibility over time. And with real estate email templates, it becomes easier to send consistent, professional updates to the right audience.

The best part is that newsletters are cost-effective and easy to scale. Once you have a few newsletter content ideas, you can build a repeatable communication rhythm. Email marketing consistently delivers one of the highest returns of any channel, averaging $36 to $42 back for every $1 spent, according to widely cited industry benchmarks from Campaign Monitor and Litmus.

Not sure where to start? Here are a few real estate newsletter ideas to spark your inspiration:

• A monthly real estate market update for your city or town
• A roundup of noteworthy listings in your area
• An interview with a local expert, such as a home inspector or mortgage broker
• How-to content, such as preparing a property for sale or improving curb appeal
• Educational guides for first-time buyers and sellers

P.S.: Make sure your newsletter is mobile-friendly and easy to skim. Strong subject lines, helpful content, and a clear schedule all improve performance.

8. Social Media Posts to Reach a Wider Audience

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Social media posts belong near the top of any real estate marketing list. Without a visible social media presence, it is much harder to stay relevant and discoverable.

Consistent social media marketing helps attract leads, build brand awareness, and reinforce trust with your audience.

But what kind of social media posts should you create? Here are a few real estate social media post ideas:

• Listing posts with strong visuals and essential property details
• Open house announcements
• Social proof and testimonials
• Tips and practical advice
• Guides and how-tos
• Local market updates and trends
• Neighborhood spotlights covering schools, transport, amenities, and lifestyle factors

The key takeaway is consistency. Strong social media marketing is not just about posting once in a while. It is about building a repeatable system. For planning help, review this real estate social media calendar and these social media post ideas for real estate.

Need help keeping up? AI Social Media Manager supports faster, on-brand social content production for real estate teams and brokerages.

9. Window Displays

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Window displays are a strong local branding tool for real estate businesses with a storefront or office presence. They catch attention, communicate what you offer, and help passersby quickly understand your services.

You can also use them to promote featured listings, open houses, neighborhood expertise, or recent sales. In the right location, they create repeated exposure and reinforce your brand in the community.

Despite the common belief that print no longer works, window displays remain a useful offline marketing asset, especially when paired with digital follow-up.

10. Real Estate Facebook Cover

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A Facebook business page is still useful for many real estate professionals, especially when targeting local audiences and homeowners in established age groups.

Your cover image matters because it sets the tone for your brand. Think of it as a digital billboard.

To create a professional and attention-grabbing real estate Facebook cover, focus on high-quality imagery, clear brand cues, and a message that reflects what you offer.

You want to make a strong first impression. People often see your cover photo before they read anything else on your page, so it should feel polished and relevant.

When designing the cover, think about what message you want to communicate. What does your brand stand for? What kind of client experience do you offer? What pain points do you help solve?

You might use a short message, sold properties, local imagery, or a professional photo. Whatever direction you choose, make sure it aligns with your brand and business goals.

If you’re unsure where to start, there are plenty of real estate Facebook cover templates available to adapt to your style.

11. Open House Yard Signs

What if I told you that open house yard signs still make excellent real estate marketing materials? They do. A single well-placed yard sign can bring in more walk-by traffic than a week of scrolling ever will.

A well-placed sign can draw in interested passersby and help visitors who discovered the event online find the property more easily.

Before ordering signs, think about location. In a busy, visible area, they can work well. In a low-traffic location, they may deliver less value.

For the sign itself, clarity matters most. Use readable fonts, strong contrast, directional cues, and the essential details: your logo, contact information, property address, and event time.

A QR code on the sign, linking to the full listing or a 3D tour, gives visitors who walk or drive by outside open hours a way to get more information immediately.

12. Email Marketing

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Email marketing is a core channel for real estate agents. It is one of the most practical ways to nurture leads, keep in touch with past clients, and encourage referrals.

Another advantage is segmentation. You can tailor your message based on whether someone is a buyer, seller, investor, past client, or local homeowner.

Let’s say a lead subscribed to your email list, while another contact already bought through you.

By segmenting your audience, you can send first-time buyer guidance to one group, seller education to another, and referral or check-in emails to past clients.

Here are some content ideas to focus on if you’re uninspired:

• Welcome emails that explain what readers will receive and how often.
• Follow-up emails that help buyers settle in and keep the relationship active.
• Referral emails. Asking for referrals can feel uncomfortable, but it remains one of the most reliable ways to grow.
• Open house announcements for active buyers.
• Recent listings tailored by property type, area, or budget.
• Market updates that help buyers and sellers understand timing and pricing.
• Customer case studies that show your process and outcomes.
• Tips and advice emails that build trust and demonstrate expertise.

13. SEO-optimized website

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Out of all the marketing materials for realtors, your website is one of the most important assets you own.

Most homebuyers begin their search online, and many start with search engines. They use phrases such as “realtor near me,” “homes for sale in [location],” or “best real estate agent in [location].”

So if your website is not search-friendly, or if you do not have one, you are missing opportunities to be discovered. A strong website supports your listings, brand, credibility, and lead generation. For a deeper look, review these tips on SEO for real estate.

But how do you improve your website? Here are a few practical steps:

• • Keyword research. Optimize pages around the phrases buyers and sellers actually search for.
  • Mobile optimization. Fast, mobile-friendly pages improve usability and search performance.
  • Consistent publishing. Fresh, useful content expands your reach and helps answer search intent.
  • Index your pages. Use Google Search Console so important pages can appear in search results.
  • Include video. Tours, testimonials, and neighborhood explainers can improve engagement.
  • Use Google Business Profile. Reviews and local business signals can improve visibility for location-based searches.

14. LinkedIn Posts

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Do not underestimate LinkedIn. Its audience may be smaller than some other platforms, but it is built for professional visibility and trust.

For brokerages, team leaders, and agents building referral relationships, LinkedIn can support recruiting, networking, and authority-building. It is also useful for sharing market commentary, listings, wins, and business insights.

So set up your profile, write a clear bio, add a strong cover image, and post consistently.

But what makes a good LinkedIn post? Start with relevance and clarity. Your content should be easy to understand, useful to your audience, and specific enough to show experience in your market. Posted consistently, it becomes a real personal branding channel rather than just another feed to fill.

15. Unforgettable Listing Presentations

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Real estate is competitive, and sellers often compare multiple agents before making a decision.

If you want to win more listings, your presentation needs to explain not just who you are, but how you market homes effectively. That includes your value proposition, relevant experience, proof of results, local market context, pricing approach, and marketing process.

A common mistake is making the presentation too generic. Sellers want to know how you will market their property.

To compare agents effectively, many sellers look for a plan. This is where automated listing marketing can strengthen your pitch. Showing how you create branded campaigns quickly across print, email, social, and listing assets can make your process feel more organized and scalable.

If both print and digital strategies are part of your plan, bringing a few real estate marketing materials to the listing appointment can help reinforce your approach.

You can also go a step further with a strong video walkthrough or short listing teaser. Buyers increasingly expect richer media, and sellers notice when your process feels modern and complete.

3D tours and virtual walkthroughs deserve a specific mention here. The same NAR 2025 report found that 41% of buyers rate virtual tours as “very useful” in their search, and they’re especially valuable for out-of-town buyers or anyone narrowing down options before booking an in-person showing. Including a 3D tour link in a listing presentation shows sellers you’re covering real buyer demand, not just how buyers shopped a decade ago.

16. High-Quality Photos

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No matter which real estate marketing material you are creating, high-quality photos are essential. They help buyers understand the home, imagine the space, and decide whether to learn more.

Strong images can influence click-through rates, time on page, and perceived value. Real estate photography is not just about showing rooms. It is about presenting the property clearly, accurately, and attractively. According to the National Association of Realtors’ 2025 Generational Trends report, photos are the single most useful piece of listing content for buyers, rated “very useful” by 83% of them, ahead of every other content type.

Investing in better photography is often worth it, especially if you want stronger listing performance. For practical guidance, see these real estate photography tips.

17. Door Hangers

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You can still get value from door hangers in real estate marketing, especially when targeting a specific neighborhood. They are a direct way to communicate with nearby homeowners and can work well for farming, open houses, just listed announcements, and recent sales.

Keep the message simple. Focus on one purpose, one offer, or one update. Clear branding and contact details matter more than trying to fit too much onto the piece.

Since space is limited, a QR code is often more efficient than printing a long URL. Link it to the specific listing, market update, or offer the door hanger is about.

18. Real Estate Social Media Ads

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Online ads help you promote listings and services to specific audiences, such as people in a certain city, price band, or stage of the buying journey. They can also drive traffic to your website, landing pages, or lead forms. Unlike print ads, they can also be adjusted or paused mid-campaign based on what’s actually working.

With the right message and visuals, ads can attract new leads and support faster follow-up.

When creating online ads, start with the campaign goal. Are you promoting a listing, an open house, a brand message, or lead capture? Then match the copy and creative to that objective.

Additionally, do not forget to include a clear call to action.

If we were to recommend one paid social channel for many real estate use cases, Facebook would still be a strong option. Real estate Facebook ads can help you promote listings, services, and local brand awareness efficiently. Instagram can also work well, especially for visually strong listings and short-form video.

Here are some real estate ad ideas:

• Listing advertisements

• Open house ads

• Just sold ads

• Social proof ads

• Business promotion ads

19. Client Testimonials to Build Trust and Social Proof

Sellers and buyers rarely take an agent’s word for it alone. A collection of genuine client testimonials, displayed on your website, in listing presentations, and pulled into social posts, does the convincing for you.

Collect feedback right after a closing, while the experience is still fresh. A mix of short written quotes and a few video testimonials tends to work best, since each format fits different placements: quotes are easy to drop into a brochure or presentation slide, while video carries more weight on a website or social post.

Keep testimonials specific rather than generic. A quote that mentions a real result, a fast close, a tricky negotiation handled well, a smooth first-time buyer experience, reads as more credible than a vague compliment. Turning a strong quote into a branded graphic makes it easy to reuse across your marketing materials without starting from scratch each time. The same approach works for a press mention or a local award, worth its own branded graphic rather than sitting unused in an inbox.

20. Closing Gifts and Client Follow-Ups

Marketing does not stop at the closing table. A thoughtful closing gift and a plan for staying in touch afterward are what turn a one-time transaction into a long-term source of referrals.

A closing gift does not need to be elaborate. A branded card, a small local gift, or a welcome-home package with your contact details keeps you associated with a positive moment in your client’s life. From there, a simple system for following up on move-in anniversaries, birthdays, or local milestones keeps your name in front of past clients long after the sale closes.

This kind of ongoing, low-effort touchpoint is often what separates agents who rely entirely on new leads from agents who build a steady stream of repeat and referral business over time.

So, there you have it: 20 real estate marketing materials you can use to generate leads, support listing promotion, and close more deals in 2026. Whatever you pull from this list of marketing materials, the best results usually come from combining offline visibility with automated digital distribution.

How to Choose the Right Materials for You

Twenty materials is a lot to look at, and you do not need to use all of them at once. Finding the right marketing materials for your business usually comes down to three questions.

What is the goal? A listing you need to move quickly calls for different materials than building long-term brand recognition. Flyers, yard signs, and MLS listings work fast for an active listing. Blog posts, newsletters, and a strong website build recognition over months, not days.

Who is the audience? A first-time buyer responds to different materials than a past client or a luxury seller. If you are farming a specific neighborhood, postcards and door hangers earn their keep. If you are nurturing a database of past clients, email and closing-gift follow-ups matter more.

What is the budget and time available? Print materials like brochures and flyers have a real per-piece cost, and signage adds another line item. Digital materials like social posts and blog content cost time rather than money. A realistic mix usually blends both, rather than going all in on one category. As a general benchmark, NAR’s Member Profile data suggests agents allocate somewhere between 10% and 20% of gross commission income to marketing, with newer agents typically investing closer to the higher end while they build visibility.

Whatever combination you land on, consistency across every piece, in colors, fonts, tone, and messaging, matters more than the total number of materials in rotation. The right tools make that consistency easier to maintain, since a shared set of brand assets keeps every new piece on-brand without rebuilding it from scratch each time. It’s worth a periodic check-in, once or twice a year, to make sure everything still matches your current branding rather than reflecting an older version of your business.

Real Estate Templates For Awesome Real Estate Marketing Materials

Here are some of our favorite design templates for creating outstanding real estate marketing materials.

We hope you find them helpful!

Real Estate MLS Templates

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Getting listings on MLS is a top priority for any real estate agent. Strong property descriptions, clear headlines, and accurate details matter. But presentation matters too.

High-quality photos and polished design help your listings stand out and encourage more clicks. Quality signals professionalism and can improve how buyers perceive the property from the start.

Here are a few MLS templates that can help you move faster.

As you can see, Xara offers a variety of templates for MLS listings across niches such as luxury, commercial, and family homes.

Plus, workflow tools can help you pull in listing details and create branded assets more efficiently across your broader marketing process.

Choose an MLS template that works for you →

Real Estate Brochure Templates

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Whether in print or digital form, real estate brochures remain useful for promoting listings and your business.

Here are our top picks for brochure templates that can help you leave a stronger impression on prospective clients.

If your approach includes both print and digital marketing, that flexibility matters. Your materials should be easy to adapt across channels while staying on brand.

Your real estate marketing materials should be ready to use quickly and consistently. That is one reason scalable marketing workflows matter for growing teams.

Go to real estate brochure templates!

Real Estate Business Card Templates

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Regardless of your niche, a business card is still useful for building recognition and staying top of mind. With the right design, it can communicate professionalism quickly.

Looking for a style that feels approachable and personal? That can work.

Focused on luxury real estate? A more refined design may be a better fit.

Working in commercial real estate? A clean, modern layout can support that positioning.

Add your brand colors, logo, fonts, and messaging so the final card reflects your business clearly.

Real Estate LinkedIn Templates

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Often overlooked, LinkedIn can be a valuable channel for real estate professionals, especially for networking, recruiting, and building credibility.

Whether you post testimonials, listings, market insights, or business updates, each post should reflect your brand and communicate professionalism.

With the right workflow, creating consistent branded posts becomes much easier.

These are just a few templates you can use to create marketing materials for real estate. Go to Xara to explore many more categories and formats.

Give Your Real Estate Marketing Materials a Makeover With Xara

The future is full of opportunities for real estate agents who use the right mix of marketing materials and strategy.

Local market conditions, buyer preferences, inflation, and competition all create uncertainty. Even so, you can prepare for these real estate challenges by building a stronger, more consistent marketing system.

Promoting your business and engaging potential clients takes more than attractive design. It requires a reliable process for creating branded campaigns across listings, print, email, and social media.

Creating fresh marketing materials for real estate should be fast, consistent, and scalable. Sign up now and start producing on-brand real estate content more efficiently.

Upgrade your Real Estate Marketing Materials for free!

Frequently Asked Questions

What Is Marketing Material In Real Estate?

Real estate marketing materials are the assets used to promote an agent, brokerage, listing, or service. That can include brochures, flyers, websites, email campaigns, social media posts, ads, signage, and listing presentations.

What Type Of Photos Should Be Used In Real Estate Marketing Materials?

Use high-quality, professional photos that clearly show the property’s best features. The images should be well-lit, accurately edited, and designed to help buyers understand the space quickly. See our real estate photography tips.

What Real Estate Marketing Materials Matter Most For Lead Generation?

The most effective mix usually includes MLS listings, listing presentations, email marketing, social media posts, ads, brochures, and a search-friendly website. The best combination depends on your market, but consistency across channels is usually more important than relying on a single asset.

How Can Brokerages Create Marketing Materials Faster?

Brokerages can speed up production by using automated listing marketing, centralized brand controls, and repeatable campaign workflows. This makes it easier to create consistent materials across teams without rebuilding every asset manually.

How Much Should Real Estate Agents Spend On Marketing Materials?

A common benchmark is 10% to 20% of gross commission income, according to NAR’s Member Profile data. Newer agents building visibility from scratch tend to land closer to the higher end, while established agents with a strong referral base can often spend closer to 10%.

Do Real Estate Agents Still Need Print Marketing Materials?

Yes. A Canada Post cognitive-load study found that brand recall from direct mail runs about 70% higher than digital ads. Print materials like postcards, brochures, and signage remain effective for local visibility and stand out precisely because they are less common than they used to be. The strongest results usually come from combining print with digital follow-up, such as a QR code linking a mailer to a listing or 3D tour.

What Is The 3-3-3 Rule In Real Estate?

The 3-3-3 rule is a simple way to structure a daily routine: three hours on prospecting, three hours on following up with leads and past clients, and three hours on appointments and showings. It’s less about the exact hours and more about making sure your materials actually get used across all three areas, rather than sitting untouched in a folder.