As the world becomes more digital, it’s no surprise that real estate agents embrace technology tools at a fast pace in an attempt to find potential clients and connect with them.
According to the NAR’s Technology Survey for 2021, 53% of realtors listed social media as the third most valuable tool, after eSignature and local MLS apps. This fact is not surprising, though. These days, people turn to the online environment first, as well as social media, to look for properties. Only after spending enough time researching, they contact a real estate agent to arrange a viewing.