As the world becomes more digital, it’s no surprise that real estate agents embrace technology tools quickly to find potential clients and connect with them.

According to the National Association of Realtors (NAR) Technology Survey for 2021, 53% of realtors listed social media as the third most valuable tool, after eSignature and local MLS apps. This fact is not surprising, though. These days, people turn to the online environment and social media first to look for properties. After spending enough time researching, they contact a real estate agent to arrange a viewing.

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Therefore, the importance you give to your social media presence can make the difference between closing deals and struggling to keep your business afloat. Luckily, it’s within your reach to use social media strategies for realtors to support your marketing efforts.

So what are the best social media for real estate agents? Let’s take a look and explore a few ideas on how you can use real estate social media to your advantage. And if you need more ideas to attract buyers & sellers, check out this article: 30 Best Real Estate Social Media Post Ideas to Get Listings + Templates.

What Are Some Benefits Of Investing In Social Media for Real Estate?

Social media has become essential for businesses to connect with their target audience. The real estate industry is no exception. Investing in social media can provide numerous benefits for real estate businesses.

Here are some of the benefits of investing in social media for real estate:

Increased Brand Awareness

Social media platforms allow real estate businesses to increase their brand awareness. Businesses can reach a broader audience and attract potential clients by creating engaging content, adding relevant real estate hashtags, and sharing it on social media.

Improved Customer Engagement

Social media platforms allow real estate businesses to engage with their customers in real time. Businesses can build stronger relationships with their clients by responding to customer inquiries and feedback.

Cost-Effective Marketing

Social media marketing is a cost-effective way for real estate businesses to promote their services. Compared to traditional advertising methods, social media marketing can reach a larger audience at a lower cost.

Better Targeting

Social media platforms allow real estate businesses to target their marketing efforts to specific demographics. By analyzing user data, businesses can target their marketing efforts to individuals most likely to be interested in their services.

Increased Website Traffic

Sharing content on social media can drive traffic to a real estate business’s website. Businesses can attract potential clients and generate leads by creating engaging content and providing links to their websites.

What Are the Best Social Media Platforms for Real Estate

Realtors can use several social media platforms to connect with potential clients and promote their listings.

Some of the most popular social media platforms for real estate include:

Facebook: With over 2.9 billion active users, Facebook is an excellent platform for promoting listings, sharing updates about the local real estate market, and connecting with potential clients.

Instagram: Instagram is a highly visual platform that can showcase properties through photos and videos. It’s also a great way to build your brand and engage with potential clients.

LinkedIn: LinkedIn is a professional networking platform that can connect with other real estate professionals and share industry news and insights.

TikTok: While TikTok is known for its short, entertaining videos, it can also be used by realtors to showcase properties and attract younger audiences. However, it may not fit all real estate marketing strategies best.

Pinterest: Pinterest is a visual discovery and bookmarking platform that allows users to find and save ideas for various interests. It is an excellent tool for real estate agents as it provides a visually appealing platform to showcase properties and educational tips such as design interior tips. Allowing you to engage with potential customers.

YouTube: YouTube is the most popular video-sharing platform. It offers a range of opportunities for real estate agents to showcase their listings using real estate video content and connect with potential clients.

X (formerly known as Twitter): X is a great way to stay up-to-date on industry news and trends, as well as to engage with potential clients and promote your listings.

Ultimately, the best social media platform for realtors will depend on their target audience and marketing goals. It’s essential to choose the platforms that make the most sense for your business and invest time in building a strong presence on them.

What Social Media Platforms Should Realtors Use?

Ten years ago, there were only a few social media channels, and you couldn’t use them for anything other than connecting with friends and sharing some photos. Today, however, there are many more social media platforms to choose from, and you can use them for your business, too.

From Facebook to LinkedIn, these platforms are free to use (or have minimal costs if you choose to do paid ads) and have a large pool of users so that you can target your ideal customer easier. Are you convinced they can and should be part of your real estate marketing strategy?

To make the most of your marketing and lead generation channels, here are the best social media platforms for real estate agents that are worth your attention:

1. Facebook

Reasons to Use Facebook for Realtors

This popular platform is probably the best social network for real estate agents. There are many reasons for this, but here are the most important ones:

  • It’s the social media platform with the most extensive user base — 190 million active users in the US and 2.85 billion worldwide, according to Omnicore Agency.
  • It has built-in marketing tools that allow you to target specific demographics and neighborhoods.
  • According to Hootsuite, ⅔ of Facebook users visit a local business page at least once a week. You can use this opportunity to connect and create relationships with repeated visitors to your page.
  • Through organic reach and paid ads, you can increase brand awareness, gain more leads, and maximize listing views.

Facebook Marketing Ideas for Real Estate

Now that you know why Facebook is one of the best social media sites for real estate agents, you may wonder how to maximize your marketing efforts. To help you with that, follow these tips:

  • Use the dedicated Facebook Marketplace for real estate to list properties for free and attract new leads. Anyone on and off Facebook will be able to see your listings.
  • Use the dynamic Real Estate ads to fine-tune your advertising campaigns and maximize your chances of targeting your ideal customer.
  • Use the Facebook Live tool to gain exposure and interact with your audience by creating virtual open house tours, drone footage of the property, Q& sessions, and other live events.
  • Use the Poll feature to find out what your audience likes and dislikes.
  • Publish Facebook Social Media Posts promoting open houses, listings, referrals, and satisfied clients.

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2. Instagram

Reasons to Use Instagram for Realtors

There are 112 million Instagram active users in the US, and even though this number is smaller than Facebook, Instagram is one of the best social media platforms for real estate agents because:

  • 6 out of 10 people visit Instagram at least once per day, and they spend an average of 53 minutes engaging with the content on Instagram.
  • It’s visual — creating alluring pictures for your properties can be time-consuming, but people visit Instagram to see beautiful photos. So don’t shy away from showcasing your unique properties!
  • It allows you to use local targeting, carousel ads, and hashtags to draw new people to your listings.

Instagram Marketing Ideas for Real Estate

Due to its visual appeal, Instagram is the best social media platform for real estate agents to generate new leads. So how can you use it to achieve that for your real estate business? Here are a few ideas:

  • Communicate your message through high-quality images and property photos, and keep your caption concise.
  • Post quality 15-second videos for your beautiful properties to ignite people’s interest. If you lack editing skills, FlexClip video editor can help you create a real estate video in minutes due to its well-made templates.
  • Create buzz around your homes or open house events using the ‘Story” function and give behind-the-scenes details.
  • Aim to become an influencer for your audience through the content you post and focus on engagement rather than the overall follower count.
  • Use Instagram Advertisements to promote your new listings or open houses.
  • Do your research and stay current with the hashtags your potential customers may use to find your business.
  • Promote your recent success stories or social proof content by posting your customer’s testimonials & reviews.

👉 Craft your next real estate Instagram post content with Xara. Try it now for free!

3. LinkedIn

Reasons to Use LinkedIn for Realtors

Perhaps you wouldn’t think of LinkedIn as your first choice of a social media channel to support your real estate marketing. However, before selling properties, you need to create connections with your future clients, and LinkedIn is a great place to achieve that. Here are a few reasons why:

  • According to Oberlo, 37% of US adults aged 30 to 49 use LinkedIn. Using LinkedIn makes perfect sense since this age demographic is likely to look for and purchase a home.
  • Being active on this platform can help your followers perceive your business as a professional and capable agency.
  • It’s an excellent B2B place to network to connect with the best realtors in your local area and exchange expertise.

LinkedIn Marketing Ideas for Real Estate

Here are some ways for you to use LinkedIn to network and hone relationships with fellow real estate agents or prospects:

  • Engage in conversations on relevant groups to answer questions and promote what your area offers.
  • Since it’s a social media platform professionals use, it’s a good practice to showcase your achievements and gain your prospects’ trust.
  • Create a LinkedIn profile, both for your business and yourself. Having a separate account for your real estate agency helps you build credibility. It’s also useful when hiring or posting valuable content (i.e., sharing your premium articles from your blog).

👉 Build your next real estate LinkedIn post content with Xara. Try it now for free!

4. TikTok

Reasons to Use TikTok for Realtors

Let’s be honest: video marketing is king. As mobile phones became faster and more advanced, so did social media capabilities. And this made the video content industry explode, not to mention the role that the Covid-19 pandemic had in revolutionizing house touring.

Real estate agents who want to build their brand and attract new clients can benefit significantly from using TikTok. Here’s why:

  • Reach a Wider Audience: TikTok has a diverse user base that ranges from young adults to middle-aged consumers, giving real estate agents a substantial potential market to tap into.
  • Increase Engagement: Since TikTok is all about short clips and fun content, real estate agents can create more engaging videos to capture viewers’ attention.
  • Boost Brand Recognition: Real estate agents can regularly post content on TikTok to create a more substantial brand presence and make themselves more recognizable to potential clients.

One of the main advantages of using TikTok over YouTube is the discoverability of content. Users are more likely to stumble upon videos on TikTok through the “For You” page, which shows content based on users’ interests and behavior. On the other hand, YouTube’s algorithm heavily favors established channels and popular videos, making it harder for new or lesser-known realtors to reach a wider audience.

TikTok Marketing Ideas for Real Estate

Here are some ways for you to use TikTok as a real estate agent:

  • Show Off Properties Video Tours: Real estate agents can use TikTok to create short video content of their selling properties. This is a great way to showcase the features of a house or condo and give potential buyers a better idea of what they’re seeing.
  • Showcase Your Business: Realtors can use TikTok to showcase their business, highlighting their successes and the positive feedback from current and past clients. This builds trust and confidence in potential buyers and can be an excellent tool for marketing.
  • “Day in the Life” posts will show potential clients what working with you is like. Increasing transparency and sharing a behind-the-scenes look at your work as a realtor will help build trust with your audience.
  • Financial Tips posts: Share your financial tips on social media and become a one-stop shop for savvy home buyers and sellers!

5. Pinterest

Reasons to Use Pinterest for Realtors

Maybe Pinterest wasn’t your first choice. It is one of the most overlooked platforms in the social media landscape. However, it can be just as effective as the others if used strategically and cleverly.

  • Wide reach: Pinterest has over 460 million monthly active users, providing a vast audience for your real estate listings.
  • Visual appeal: Real estate is a visually-driven industry, and Pinterest allows you to showcase high-quality images of properties, attracting potential buyers.
  • Increased website traffic: By pinning and linking back to your website, you can drive traffic to your real estate listings, boosting visibility and generating leads.
  • Search engine optimization (SEO): Pinterest is a search engine that allows users to find content based on keywords. Optimizing your pins with relevant real estate keywords can improve your visibility in Pinterest search results.
  • Long-term exposure: Unlike other social media platforms, Pinterest pins have a long lifespan, continuing to be discovered and shared by users months or even years after posting.

Pinterest Marketing Ideas for Real Estate

  • Create boards for different property types: Organize your pins into boards based on property types, such as “Luxury Homes,” “Beachfront Properties,” or “[City] Properties,” making it easier for users to find specific listings.
  • Showcase neighborhood highlights: Create boards highlighting the attractions, amenities, and lifestyles of different neighborhoods in your area to attract potential buyers. Such as “[Neighborhood] Highlights.”
  • Design inspiration boards: Create boards featuring interior design ideas, home staging tips, or renovation inspiration to engage users looking for design inspiration for their new homes.
  • Educational content: Share informative pins about the home buying process, market trends, or real estate tips to establish yourself as a knowledgeable and trustworthy realtor.
  • Collaborate with local businesses: Partner with local businesses, such as interior designers, landscapers, or home improvement stores, to create joint boards or cross-promote each other’s content, expanding your reach and attracting a wider audience.

6. YouTube

Reasons to Use YouTube for Realtors

We understand that creating videos is not the simplest form of content creation. However, it remains one of the most captivating and attention-grabbing formats available. All traditional platforms emphasize video, making it easier for you to repurpose on other social platforms as well.

  • Wide audience: YouTube has over 2.7 billion monthly active users, providing a vast potential audience for your real estate videos.
  • Engaging visual content: Video content is highly engaging and allows you to showcase properties in a dynamic and immersive way, capturing the attention of potential buyers.
  • SEO benefits: YouTube is owned by Google and is the second-largest search engine in the world. Optimizing your videos with relevant keywords can improve your visibility in YouTube and Google search results.
  • Virtual property tours: YouTube allows you to create virtual property tours, giving potential buyers a comprehensive view of the properties you are listing.
  • Build credibility and trust: By consistently uploading high-quality videos and providing valuable information about the real estate market, you can establish yourself as a knowledgeable and trusted realtor.

YouTube Marketing Ideas for Real Estate

  • Property walkthroughs: Create videos showcasing the interior and exterior of your listed properties, allowing potential buyers to get a detailed view of the homes.
  • Neighborhood guides: Produce videos highlighting the features, amenities, and attractions of different neighborhoods in your area to attract potential buyers.
  • Expert interviews: Interview local experts, such as architects, interior designers, or mortgage brokers, to provide valuable insights and advice to your audience.
  • Real estate tips and advice: Share informative videos about the home buying process, home staging tips, or market trends to educate and engage with your viewers.
  • Client testimonials: Film testimonials from satisfied clients who have successfully bought or sold properties with your assistance, showcasing your expertise and client satisfaction.
  • Behind The Scenes: Show aspects of the real estate process that are typically unseen by the public.
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