Let’s be honest: video marketing is king. As mobile phones became faster and more advanced, so did social media capabilities. And this made the video content industry explode, not to mention the role that the Covid-19 pandemic had in revolutionizing house touring.
Real estate agents who want to build their brand and attract new clients can benefit significantly from using TikTok. Here’s why:
- Reach a Wider Audience: TikTok has a diverse user base that ranges from young adults to middle-aged consumers, giving real estate agents a substantial potential market to tap into.
- Increase Engagement: Since TikTok is all about short clips and fun content, real estate agents can create more engaging videos to capture viewers’ attention.
- Boost Brand Recognition: Real estate agents can regularly post content on TikTok to create a more substantial brand presence and make themselves more recognizable to potential clients.
One of the main advantages of using TikTok over YouTube is the discoverability of content. Users are more likely to stumble upon videos on TikTok through the “For You” page, which shows content based on users’ interests and behavior. On the other hand, YouTube’s algorithm heavily favors established channels and popular videos, making it harder for new or lesser-known realtors to reach a wider audience.