Oh, the challenge of writing a catchy real estate headline.
It might not be your strong suit as a real estate agent.
And yet, catchy real estate headlines can attract home buyers to your listings. They are certainly beneficial to your real estate business. Did you know that 80% of people read the headline of an article, but only 20% read the body?
A captivating headline is an essential part of real estate marketing. You only have one chance of making a lasting first impression. Learning how to write great real estate headlines is a must-have skill if you want to increase traffic and attract prospects to your real estate ads.
It all comes down to knowing your audience and what they want. Keep it short, make it benefit-driven, and make sure the tone matches the type of property you’re selling. Once you understand those three elements, you can start writing headlines that will grab attention and make people want to learn more about your listing.
And we’ve gathered 10 tips and tricks to help you write great real estate headlines in no time:
- Use Emotional Language In Your Real Estate Headline
- Create a Sense of Urgency Surrounding The Property
- Include Catchy Real Estate Phrases
- Put Yourself In The Home Buyers’ Shoes
- Use Numbers
- Make Them Share-Worthy
- Give Them an Easy Fix
- Lead With a Question
- Use Keywords To Sell Your Properties FAST
- Avoid These All Too Common Mistakes