We all love a good story. Stories are the foundation of great advertising, and using a storytelling approach can go a long way in marketing real estate.
Use a headline that makes people want to know more, incites their curiosity, and makes it sound like a secret only they have access to. This writing technique can make prospects feel like they found a hidden gem that could be a once-in-a-lifetime opportunity.
Headlines that create mystery and incite curiosity, such as: “I have a confession to make,” “Let me tell you a story,” or “Psst… Here’s a little secret” work great for this approach. Choose them wisely and use them only for properties with great owner stories to make them stand out, such as this breath-taking church transformed into a home.