5 Digital Marketing Trends in Real Estate That Are Worth Your Time

Since people take the online space to look for properties, the importance of having a visually pleasing and optimized website is not going to fade anytime soon. For this reason, you should invest in having the best version of a website that you can.

Here are some ways in which it adds value to your marketing efforts:

• Communicates your brand message and raises brand awareness
• Features helpful content that captures quality leads
• Contains property listings that convert visitors into appointments
• Hosts comments and feedback from your audience transparently
• Utilizes local SEO to make it easier for prospects in your market to find you

Chatbots are a form of message-based marketing channel backed by AI that integrates with social platforms already used by many people —Facebook, WhatsApp, WeChat, and others.

They are gaining traction among marketers when it comes to preferred communication channels, and it’s a trend that makes its way into real estate as well. The reason is quite simple —they’re only easy to use but quite effective too. According to marketing expert Neil Patel, Facebook Messenger bot campaigns have a staggering 88% open rate, making it even more effective in growing your organic reach than email marketing.

Setting up Facebook Messenger chatbot only takes a few minutes, and the more people you have on your contact list, the more leads you can generate through this marketing channel.

As the possibilities to pay with cryptocurrencies have increased, many people purchasing properties opt for them if they have a choice.

What is more, buying or selling a home involves transferring physical assets, money, and title deeds —all of which require transparent yet secure ways of doing so.

In this context, it’s a good idea for you to embrace blockchain-based software as a means of recording, transferring, and tracking deeds. Ubitquity is one example, but you can do your research and choose what suits you.

By following this real estate digital marketing trend of using blockchain, not only do you participate in transforming the industry, but you gain a competitive advantage in the market and your tech-savvy clients’ appreciation.

These days, a growing number of people rely on their mobile devices when looking for everything —from shoes to cleaning services to vacations and homes. Use this opportunity to meet them where they are and make the experience of home searching as easy and accurate as possible.

Offering virtual tours is a great way to achieve that. Here are some ways in which they benefit your real estate business:

• Your audience gets a realistic view and impression of the property. Something that not even professional pictures can capture
• Your prospects have a clear idea of what your property has to offer, so you have a high chance of converting the people that contact you for a viewing
• They can increase your online presence and visibility in search engines
• They are inexpensive, and actually, many options for virtual tour software are free for you to use right away
• They are easy to integrate into your website or share on social media

When it comes to influencer marketing, two misconceptions can hold you back from giving it a go:

• That only people with authority in the industry can do it
• That you have to pay someone with a large following to promote your business

But that is simply not true. You already know many things that people want to learn about, and if you strive to provide value through your insights, they will think of you as their go-to real estate person.

Here are a few great ways to get you started:

• Have a weekly or monthly blog post on your website to speak about your latest findings in your market
• Participate in discussions on relevant real estate groups on Facebook, LinkedIn or Quora. Try to be helpful and offer quality information
• Contact local magazines and blogs to do a guest post for them
• Collaborate with fellow real estate agents whose work you appreciate and share your expertise with their audience
• Engage with your social media communities and answer their pressing questions