Asking for real estate referrals and recommendations is an important part of your business as a real estate agent. Referrals can help you grow your customer base quickly, gain trust within your network, and ultimately close more deals.
That’s because people trust the recommendations from friends and family more than they trust ads, and this is actually the foundation of word-of-mouth marketing. Studies show that 92% of consumers trust recommendations from people they know directly.
As Mark Zuckerberg rightly points out, “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the holy grail of advertising.”
Here are some more statistics that will convince you just how important referrals can be when it comes to making business decisions.