In some fields, word-of-mouth marketing brings in more leads and deals than any other tactic. This is true for real estate as well.
83% of real estate agents reported that the most successful way of gaining more customers was by referrals. As Mark Zuckerberg rightly points out, “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the holy grail of advertising.”
As any real estate agent knows, recommendations are essential for growing your business. Not only do they provide a valuable source of leads, but they can also help you to build relationships with potential clients. However, asking for real estate referrals can often be a delicate task. You don’t want to appear too pushy, but you also don’t want to miss out on a valuable opportunity.
The key is to strike a balance between being confident, and polite.
Here are some more statistics that will convince you just how important referrals can be when it comes to making business decisions.