In some fields, word-of-mouth marketing brings in more leads and deals than any other tactic. This is true for real estate as well.

83% of real estate agents reported that referrals were the most successful way of gaining more customers. As Mark Zuckerberg rightly points out, “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the holy grail of advertising.”

As any real estate agent knows, recommendations are essential for growing your business. Not only do they provide a valuable source of leads, but they can also help you to build relationships with potential clients. However, asking for real estate referrals can often be a delicate task. You don’t want to appear too pushy, but you don’t want to miss out on a valuable opportunity.

The key is to strike a balance between being confident and polite.

Here are some more statistics that will convince you just how important referrals can be when it comes to making business decisions.

How To Ask For Real Estate Referrals Without Being Pushy

There’s an art to asking for real estate referrals. Top agents have mastered it. If you want to attract real estate leads your way, you’ll have to excel at this art as well. Sadly, many real estate agents, especially those just starting out don’t ask for a real estate referral out of fear of being rejected.

Yes, it might feel cringe-y and overwhelming at first, but it’s like riding a bicycle. Once you get the hang of it, it flows naturally.

Without further ado, here are a couple of tips to help you get real estate referrals in no time.

1. Be Exceptional in Everything You Do

Real Estate Referral Quotes

Photo by Tierra Mallorca on Unsplash

Perhaps the most obvious, but important tip of all is to provide exceptional service to your clients. This rings true for any business owner, real estate or not. Your real estate services should be impeccable. This is the most powerful recommendation of all.

Buyers and sellers are looking for a competent real estate agent who will gently guide them through the process of finding their dream home.

Be that agent. This is how you boost your chances of receiving testimonials and referrals from clients.

2. Be Authentic and Friendly

Usually, home buyers are not only looking for someone good at selling real estate. They are also looking for an authentic human connection.

Let your true colors shine through your interactions with clients. If you’re humorous, don’t be afraid to let that peek through. If you’re good with data, showcase that.

Be authentic and referrals will come your way.

3. Find Your Niche

Some said that niche marketing doesn’t work. Oh boy, were they wrong. Especially in the real estate business.

When you specialize, you establish yourself as the authority within that niche in your area. It’s easier to attract leads when you direct all your marketing efforts toward branding yourself as a leader in a particular niche.

4. Just Ask For Real Estate Client Referrals

If you’re wondering how to ask for real estate client referrals, the answer is simple: just ask! Once you’ve done your due diligence and provided the best service for your clients, you can ask them for a referral.

Here are a few tips:

  • Be direct. There’s no reason to beat around the bush. If anything, people appreciate honesty more than anything. Be polite and specific when asking and explain why referrals are so important to you. Your request should always evoke confidence and professionalism.
  • Reward your clients. Not only do incentives motivate people, but they can also evoke a sense of professionalism. So, offer something in return. Try to adapt the rewards to the client in question.
  • Always express gratitude. This one goes without saying, but a humble and warm attitude towards clients will speak for itself.
  • Give them a way out. Nobody likes being pressured into doing something. So, try to ease your clients’ minds by specifying that there is no pressure to provide a referral if they don’t want to.
  • Ask on social media as well. Asking your clients directly is a great way of generating more leads, but social media is another pot of gold. For instance, you can upload a just-sold flyer, talk a little bit about the deal, and close with something around these lines “Do you know anyone who’s looking for real estate advice? I could help. Refer them my way.”
  • Use real estate referral quotes to let clients know you’re on the lookout for recommendations. Real estate quotes for referrals can be used in social media posts and added to your business card. Plus, it’s a great way of showing your personality and brand.

By following these tips, you can get the real estate client referrals you need to grow your business without putting off your clients. While asking for real estate referrals might be tough at the beginning, it’s a necessary skill to have.

5. Be Present on Social Media

Real Estate Referral Quotes

Photo by Austin Distel on Unsplash

Establishing an online presence is crucial to any marketing technique. Purely offline marketing still works, but your chances of growing your real estate business rise exponentially when you go online.

There are so many ways of building your social media presence. It all comes down to how you want to brand your business and who is your target audience.

Once you have social media channels established, real estate referrals might be coming your way. Because buyers and sellers love to share the good news with friends and family. But they have to find you to actually leave a testimonial.

So, be there or be square.

6. Create Valuable Content

Most people don’t use the same agent twice. If you want to be the first option your previous clients think of when referring to a real estate agent, you have to keep engaging with them. Even after closing the deal.

One way to get this done is to set up a blog or create an email newsletter. This way, you can send them regular insights into the real estate industry.

7. Use Real Estate Thank You Referral Cards

Using thank you referral cards is a highly effective way to ensure your customers recommend your real estate services more often and proactively.

You can give your clients referral cards on-site or send them their way after you close the deal.

12 Real Estate Referral Quotes and Slogans To Spark Your Inspiration



Sending or giving away real estate referral cards to customers is a great way to keep in touch and ask for recommendations.

Here are some inspiring real estate referral quotes you can use to illustrate your referral cards, make them memorable, and get more recommendations:

  1. “The greatest compliment you can give me is referring me to your family and friends.”
  2. “The greatest form of flattery is a referral.”
  3. “Your referrals plant seeds and grow roots across our beautiful community!”
  4. “Don’t keep me a secret! Do you know someone who would benefit from my services?”
  5. “Your referrals are the sweetest part of my business.”
  6. “Coffee and your referrals keep my business going.”
  7. “Fishing for your referrals! Know anyone looking to buy or sell? I can help.”
  8. “It’s no secret! When you find a great realtor, you must spread the word!”
  9. “I will go the extra mile for your referrals.”
  10. “Thanks a latte for your referrals. Coffee is on me.”
  11. “Let’s taco about real estate..I’m never too busy for your referral.”
  12. “Your referrals make my business bloom.”

Get creative and personalize your real estate referral quotes. Add your personal touch, and don’t be afraid to use a joke or some word games if they fit your business and personality.

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