The days when you had to cold-call for hours as a real estate agent are long gone, now that we live in the age of digital marketing. But how can you use that to your advantage?

By learning inbound marketing strategies, you can use the power of the internet to get in touch with people that are already looking to buy or sell.

But what exactly is inbound marketing for real estate?

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As opposed to outbound marketing, where you need to push your promotional message onto a buyer or seller, with inbound marketing, you have to focus on creating content that helps your audience find you.

Inbound marketing is all about giving your potential customer the content he needs at every stage of the buyer journey.

Why Is Inbound Real Estate Marketing a Great Fit For Your Business?

If you are still reluctant to use inbound marketing to grow your real estate business, here are some benefits of using this strategy.

  • Qualified leads
  • Accountability
  • Trust
  • Lower Costs

Now that you know how important and effective real estate inbound marketing can be let’s look at some examples of how you can incorporate it into your day-to-day activity as a realtor.

Create a Buyer Persona

The first step towards creating an inbound real estate marketing strategy is to define your buyer persona. A buyer persona is a fictional character that represents a group of people who share common traits.

The theory is simple: to give your potential customers the information they need, you have to get to know them: who they are, what they are looking for, what are their hopes and dreams.

Usually, a good starting point to creating your buyer persona is to interview the customers you’ve worked with and try to identify common trails. Then, you can use your findings to tailor your content specifically for their needs.

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Optimize Your Website for Search Engines

These days, whether they want to buy, sell, or rent, most people start their real estate journey with a Google search. That’s why it’s essential to have a well-optimized website to answer their questions and needs.

To ensure that your potential customers find you when they search on Google, it’s important to perform a keyword research and use your findings to create engaging content.

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Level up Your Social Media Game

People don’t stay on Social Media looking to buy or sell properties. However, being active on the most important platforms where your customers hang out can help you build brand awareness and increase engagement.

This way, when they will be looking for a real estate agent, they will immediately think of you because you’ve already gained their trust.

Use your Social Media accounts to share helpful advice, offer counsel, and address any concerns your customers might have.

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Create Engaging Videos

Real estate video marketing can help you stand out from the crowd and be found by your prospects with ease. Just think about it: while other realtors only offer pictures and text, you can level up your game by showing your potential customers the whole picture with a beautiful video of your listings.

But, as a part of your inbound marketing strategy, you shouldn’t just focus on creating videos of your listings. By sharing quality videos with real estate tips and advice, you can attract and engage an audience that might not have decided to buy or sell yet.

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Use Email Marketing

No, email marketing is not dead. Used correctly, it’s actually one of the most successful and cost-effective inbound marketing strategies out there. As a real estate agent, you need to make it a priority to start collecting your leads’ emails so that you can keep them engaged with a newsletter strategy.

Get started with a real estate newsletter template that you can edit and send at a weekly or monthly interval. This will help you save time while keeping your leads close at the same time.

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Partner With Other Real Estate Agents

Partnering with other real estate agents might sound contradictory at first since they’re your competition. But think about it this way: they are also your colleagues, trying to make their way into this business.

Partnering means you can help each other out so they can transfer clients they can’t serve to you, and you can do the same for them.

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