In real estate, there are two approaches to generating leads and promoting business: inbound and outbound marketing.
Inbound marketing aims to attract potential clients by creating valuable content and experiences that align with their interests and needs. Tactics such as content marketing, Search Engine Optimization, email, and social media marketing are used to attract qualified leads seeking real estate information or solutions.
Outbound marketing involves reaching out to potential clients through traditional methods such as cold calling, direct mail, print ads, and TV/radio commercials. This conventional strategy may capture a wider audience but requires more resources to generate leads.
Inbound marketing tends to be more personalized, focusing on attracting individuals who have shown interest in real estate-related topics. This is a way people can feel more connected to your brand and develop trust in your expertise. The best approach depends on your goals, target audience, and resources.