10 Tips and Templates to Create Just Sold Postcards That Work
If you’re looking for new ways to promote yourself as a real estate agent, look no further! We’re here to show you how to create just sold postcards that work wonders to help establish you as the best real estate expert in your area.
Just sold postcards for realtors are also highly effective for getting new leads, increasing your portfolio of listings, and even attracting new buyers. So if you think they’re just for bragging about your latest selling, think again!
Here are some of our favorite just sold postcard ideas and templates that will surely help you with your real estate promotion strategy.

1. Think Local — Tailor the Just Sold Postcards to Your Area
Real estate just sold postcards are great to help you create a buzz in your local area and get new listings from people that aren’t 100% decided to sell. They work by showing there’s demand for properties in your area, and revealing that people might be able to sell their homes for a higher value than they guessed.
Here’s a template you can use to spread the word about your latest sales in the neighborhood. Don’t forget to mention the exact location and why it’s attractive to buyers: this will help motivate sellers to give you a call.
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2. Promote a Special Offer
Everybody loves to get gifts, and that’s why special offers are great for grabbing the attention of potential buyers. In addition, offering an incentive such as a free home evaluation can increase your chances of getting new leads and listings.
Use this just sold postcard template to promote your next special offer and the leads will come pouring in.
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3. Use Fabulous Photography
They say an image is worth a thousand words, and that’s especially true when it comes to the real estate market. A great image can make your just sold postcard stand out and get noticed while helping you attract both buyers and sellers.
With the use of great photography, your just sold postcard can actually attract people who want to buy beautiful homes like the one you just sold, not just people interested in selling.
Here’s a just sold postcard that works great to showcase stunning photography that can help you get more leads.
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4. Reflect Your Prospects Type of Home
For your just sold postcard to work and get the results you want, you have to highlight that you understand the unique challenges of each type of property. For example, you should not send out real estate just sold postcards with country houses to apartment owners.
Use this template to send out just sold templates tailored to the specific type of home you are targeting. It will help establish you as an expert in selling this property type and eventually close similar deals.
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5. Promote Yourself as the Area’s Expert
To succeed as a real estate professional, you have to market yourself as the go-to expert in a specific area. This way, when people decide to sell, they have already heard of you and feel they can trust you to close the deal fast, at the best possible price.
Using this just sold template will help you promote your knowledge and expertise of the real estate market in a specific area. Don’t forget to include your picture and contact information where people can reach you if they want to buy or sell.
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6. Include Testimonials
Testimonials are a great way to promote any business, and real estate is no exception. After all, a recommendation will always be more valuable and trusted by your audience than a commercial message.
A great way to make your real estate just sold postcards stand out is to include a testimonial from the former owner of the property you just sold. Here’s a template you can use to tell the story from the seller’s perspective and highlight their positive experience with your services.
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7. Capture Emotions
Emotions sell, and most of the decisions we take are based on emotional factors rather than rational ones. That’s why capturing the joy and excitement of finally selling a house on your just sold postcard can be a great idea.
With this template, potential sellers will get the chance to envision themselves as the happy couple that’s portrayed and decide to give you a call
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8. Show More With Less
In today’s busy world, no one has the time to focus and read all the details properly. That’s why you need to make sure your just sold postcard grabs the attention of your prospects and is understood at first glance.
Here’s a real estate postcard template that delivers its message fast and doesn’t need lots of words to do this efficiently.
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9. List the Selling Price of the Just Sold Property
People are curious by nature, and they will always want to know how much the property got sold for, so don’t be afraid to put a price tag on it! Your just sold postcard is not the place to be shy, since putting your name right next to an impressive price will also increase your value as a real estate agent.
Use this just sold template to celebrate your sale and homeowners will contact you, assuming you can do the same for them.
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10. Include a Clear Call to Action
Whenever you work on a marketing material, you should be mindful of including a clear call to action. For example, your promotion will be so much more effective if you adapt your just sold postcard wording to let people know what they should do next.
Here’s an inspiring template to help you craft your next postcard with a clear call to action in mind.
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