In today’s world, you must have a solid and consistent online marketing strategy to get new real estate leads for your business. But how can you stand out and get noticed when everybody is online these days? And how can you maximize the efficiency of your online marketing tactics?

We’re here to help you find out more about using inbound marketing strategies to generate buyer and seller leads and grow your real estate business online.

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But first, here are some of the main benefits of using a digital marketing strategy to find new leads and boost sales in real estate.

  • It’s cost-effective.
  • It helps you grow your brand and gain visibility.
  • It helps you gain exposure and gets you in front of your target audience.

Now that you know just how effective online marketing can be, read on to find out how to generate leads in real estate.

1. Build a Strong Social Media Presence

You probably already know that a strong Social Media presence is a must these days. Maybe you’ve even tried to be consistent with your posting, only to find out it takes too much of your time. This is where Social Media templates come in handy.

Choose a design that fits your branding and stick to it to save time and offer consistency to your social media presence. Whether you need help with getting professional Facebook templates, Linkedin templates, or Instagram story templates, we’ve got your back. Browse our Social Media templates collection and start growing your online presence like a pro.

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2. Create a Stunning Website

Your website must be the foundation of all your online marketing efforts, and every piece of content you produce should ideally link back to your website. It also should be the place where you share all your listings.

Make sure your website is customer-centered, loads fast, and has an attractive design. Don’t forget to optimize your website for mobile devices since most of your customers will probably browse it using their phones.

3. Start a Real Estate Blog

If you’re looking for a way to share your real estate experience with your customers and help them stay informed on the latest real estate news and trends, you should consider founding a real estate blog.

Pro tip: make it about your customer, not about you. In order to transform your blog into a lead-generating marketing tool, it must be the place your customers find valuable and actionable information that helps them in their real estate journey.

4. Don’t Overlook SEO

Both your website and blog should be SEO optimized to bring you a constant flow of new leads. This increases the chances of your website being found on search engines by your customers.

To get started and get real estate leads by using SEO, find the keywords your audience is searching for and use them consistenly in your content.

5. Send Out a Newsletter

One of the most effective strategies to generate real estate leads is email marketing. Keep your audience engaged by sending out a real estate newsletter with your most recent listings, real estate news, or market trends.

To get started, choose one of our real estate newsletter templates, edit the content as you see fit, and use your preferred email service to send the emails.

6. Ask For Referrals

Sending out a “thank you” e-card to ask for referrals can help you generate leads and increase your business. It’s also a great way to show your appreciation and stay connected to the customers you’ve helped buy or sell over time.

All you have to do is choose a real estate postcard template, edit it as you see fit, and send it to your customers while asking them to recommend your services to their friends and family.

7. Collect and Promote Real Estate Reviews

Checking for online reviews might be the first thing your customers search for before they start working with you. So why not create a system to collect and share your reviews?

To get started, claim your Google My Business account and create accounts on all the main listing sites in your area. Then, ask your customers to share their feedback via a review once the transaction is complete.

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