Once you dropped off your postcard, you can wait 1-2 days until you send your expired listing letter. But don’t wait for too long or your postcard will lose momentum. In your letter, you should mention the postcard and reassure the seller that you’re in their corner and will go above and beyond to sell the property.
At this point, you can work with a standardized sample for expired letters in real estate. And to add more value to it, you can consider attaching an industry report or relevant trends to showcase your expertise in the field.
I am sorry to hear that your property on [property_address] did not sell successfully upon listing it. You must be frustrated at this point, but I am hoping you did not lose all hope. My postcard the other day was meant to give you a boost in that direction.
I am confident that my experience and marketing skills will help you gain more interest and exposure for your property, thus leading to a profitable sale for your home.
I have [X] years of experience in selling homes and a proven track record to sell properties at full market value. During the listing period, we’ll be in touch at least twice a week to evaluate how everything is performing. This is free of charge — you will only pay me once we sell the listing.
For more information about me and my experience, you can check out my website at [website_name]. And if you want us to discuss this in person, you can call me anytime at [phone_number].
I hope to hear from you soon.
Expired Listing Letter — the Dos and Don’ts
DO: add a call to action
DO: include information about your business or brokerage
DO: provide some information about your experience in the field
DON’T: assume that you know why the property did not sell
DON’T: make the letter all about you and your experience
DON’T: throw shade on the previous agent’s performance