Breakthrough Broker Vs. Xara

One of the standout features of Xara is that it helps you create high-quality real estate designs. In fact, Xara takes pride in allowing you to create materials faster than a designer.

This advantage sets it apart from Breakthrough Broker. Moreover, it enables you to stay ahead of the competition.

Here’s how Xara differs from Breakthrough Broker as a real estate marketing tool:

• Extensive template library. Xara offers a vast collection of templates for the real estate industry. This ensures users have a wide range of options, catering to various marketing needs. With an extensive template library (over 5k templates), it delivers a premium experience.
• Customization options. Xara provides enhanced customization capabilities. This lets users edit design elements such as colors, fonts, and images. In contrast, Breakthrough Broker has limited customization. When compared to their unoptimized interface, Xara has a competitive edge.
• The extensive drag-and-drop interface. Xara offers a more advanced drag-and-drop editor compared to Breakthrough Broker. It provides greater ease of use, precision, and control. Moreover, you can integrate it with other tools, such as Excel or Google Sheets. 

All in all, Xara’s strengths make it a more appealing option for real estate professionals. This is the way to go if you’re looking to create professional marketing materials.

#2: Modern MLS Integration

Now, let’s compare the MLS integration features of Xara and Breakthrough Broker.

It all boils down to ease of use, user experience, and modern platform design. All in all, Breakthrough Broker lacks some of these features.

Xara and Breakthrough Broker’s MLS integration systems differ quite a lot. Hence, we’ll explore both options and highlight some of the most significant differences.

User-Friendliness and Responsiveness

Xara’s platform is modern and friendly, offering intuitive MLS integration. Everything works in one click. Besides, Xara is not redirecting you to one page after the other. The interactive pointers, chatbots, and up-to-date tutorials make it far easier to manage. 

Breakthrough Broker’s tutorials are outdated (their MLS integration tutorial is 8 years old). Additionally, their unoptimized platform may result in a less pleasant user experience.

On top of that, they are redirecting agents from page to page to learn about features. This can be especially difficult for a first-time user or someone who doesn’t have the time to learn it. 

Direct MLS Connection

Xara connects directly with your MLS, simplifying the integration process. The platform allows users to customize templates automatically by entering the listing ID. 

Breakthrough Broker relies on a third-party app. This limits integration for users whose MLS is not part of ListHub. Besides, it requires extra steps, such as broker opt-in and a waiting time of up to 72 hours.

Customization Options

With Breakthrough Broker, the MLS Lookup imports all photos from the listing. However, it only populates the number of photo slots available on the template. It also starts with photo #1, not your slot of choice.

Additionally, some auto-filled information may be cut off depending on the template. Breakthrough Broker states so on their FAQ page.

On the other hand, Xara’s MLS integration allows users to import data and customize it. It ensures that important information is accurately represented without being cut off.

You can always customize the template and add multiple photo grids to your design. Thus, you’ll create more polished and professional marketing collateral (such as brochures, postcards, letters, etc.).

Benefit #3: Asset Management & Collaboration Tools

If you need efficient team collaboration, you should look for a platform that can help manage agents. This includes sharing features, collaborative dashboards, team-level assets, and more.  

Here’s what Xara Cloud has to offer in terms of team asset management:

• An organized asset gallery. It helps you manage materials for email campaigns, websites, templates, clients, sellers, etc.
• Direct downloads. Ensures that agents can access resources on the go, promoting seamless collaboration.
• Access restrictions. You can adjust permissions for team members. This ensures better control over asset sharing and management.
• Lockable templates. This helps you achieve brand consistency. It allows for creative flexibility, catering to the needs of agents and broker-owners.

In comparison, Breakthrough Broker’s team marketing feature focuses on:

• Centralizing marketing tools. They offer added templates and the ability to add agents to the dashboard.
• Direct downloads are available for individual materials.

Xara is a more practical choice from a team collaboration and sharing perspective. 

Naturally, Breakthrough Broker’s targeted approach to the real estate industry has its advantages. Still, when it comes to collaborative features, they offer quite basic features. Thus, Xara’s advancement in this field provides a better solution for agents and teams.

Benefit #4: The Drag-and-Drop Editor

Here’s an objective comparison of both platforms’ features:

Xara:

• Advanced, user-friendly interface. Xara’s drag-and-drop editor provides broker owners with ease of use, precision, and control.
• Extensive customization options. The platform has an integrated template library and stock image library. Additionally, you can add charts, diagrams, icons, and shapes for unique content creation.
• Tailored to help you capture leads. Customization options help real estate businesses create materials that speak to their audience.

Breakthrough Broker:

• Simplified editing interface. Breakthrough Broker’s editor is easy to use. Thus, it offers a more basic editing experience. 
• Limited customization options. Users can change colors and logos but cannot add charts, diagrams, icons, and shapes.

Breakthrough Broker lacks extensive customization options. Drag-and-drop is a popular feature nowadays, so any VCP should have it. Xara’s drag-and-drop works well, and it’s pretty easy to learn for both teams and individuals.

Xara has four major pricing options that you can choose from. If you’re rather new in the real estate game and want to get things going, you can check out Xara Cloud Essential plan. Even the Xara Cloud Scale plan can be a great option to consider to empower your agent team. 

As soon as your business expands and you need more storage and more users, there are better options to try.

Regardless, each plan is perfect for creating high-impact business content.

Note: The price changes depending on the monthly or yearly subscription.

Breakthrough Broker’s Pricing

Breakthrough Broker has a simpler pricing scheme. Their Plus version costs $13.95/month or $8.95/month (assuming you’re getting the yearly service. Thus, you agree to pay a lump sum of $107.40).

Note: Both platforms have a free version for broker-owners looking to try out their service or use only basic features. Additionally, both platforms offer free marketing templates for agents.

Try Our Free Marketing Templates For Real Estate Agents

Xara is a top player in the real estate templates field. The platform rose to fame with its customizable files catered to any need. After being created from scratch with the help of top-notch designers, they’re peer-reviewed by a team of professionals. Then, each template is integrated with Xara’s extensive tools and features. 

The best part? You can even use them for FREE. Indeed, Xara has a free plan and a 14-day trial allowing you to try out as many templates and features as possible. Don’t miss out on this rare feature, significantly since it doesn’t cost a dime!

With free marketing templates, IDX integration, and much more, you’ll wonder how you ever managed without it.