Turn your just sold listing into a neighborhood prospecting campaign.

A just sold marketing campaign is a set of ready-to-publish materials: neighborhood postcards, social posts, a just sold flyer, and an email announcement, generated automatically when a listing closes. It is built for real estate agents who need to generate new seller leads from the surrounding neighborhood. Xara generates it from your MLS listing automatically.

A complete just sold marketing campaign should include neighborhood postcards mailed to homes surrounding the sold property; social media posts announcing the sale with a call to action for sellers; a print-ready just sold flyer; and an email announcement to the agent’s sphere of influence and past clients.

All materials should be published the day the listing closes, while neighbors are most likely to be paying attention and thinking about their own home value.

Neighbors are naturally curious about what homes sell for on their street. A just sold postcard lands in their mailbox when that curiosity is highest, right after a nearby home closes. It puts your name next to a real sale result, which is more convincing than any other form of advertising. Homeowners thinking about selling respond to proof, not promises. Just sold postcards consistently generate inbound seller calls from the surrounding neighborhood.

The same day the listing closes, or within a few days. Neighbors notice when a home sells. Reaching them while the sale is fresh maximizes the chance they think about their own home value and contact you first. Waiting a week or more reduces the impact significantly. The window of neighborhood attention closes fast.

Xara works with the major MLS providers across the US. If your MLS is not in the dropdown, select “Other” and paste a listing URL directly and Xara will pull the data and build your campaign. This also works for off-market and commercial listings.

A just sold flyer should lead with the sold price and property address. Include listing photos, key details such as bedrooms, bathrooms, and square footage, and the agent’s name, photo, and contact information. A clear call to action for neighbors thinking about selling rounds it out. In Xara, your just sold flyer is generated automatically from your MLS data, so every detail populates without manual entry.

Just sold postcards work best when they lead with the result: the address and sold price, shown prominently. The message should acknowledge the neighborhood and invite homeowners to find out what their own home is worth. A direct line to the agent and a simple call to action, such as a phone number or QR code, close it out. Neighbors respond to specific sale results. Avoid generic slogans.

No. Xara generates ready-to-use just sold templates automatically from your MLS listing data. Choose a style (Classic, Modern, or Luxury) and all templates, including flyers, postcards, social posts, and email, are produced with your brokerage branding, your photo, and your contact details already in place. You can also import your own designs or customize templates inside Xara.

Yes. Every just sold campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.

You will go through a short sign-up process. Confirm your email, add your brand details, and verify your contact information. Once complete, your just sold campaign is generated automatically inside Xara.