Market your open house and drive foot traffic.
Add your MLS listing, set the date, and your open house marketing is ready. Reach buyers across social media, your email list, and the surrounding neighborhood with flyers and door hangers. All before the weekend.
What's in your campaign
What's in your Open House campaign.
- Brokerage branded
- Your name, photo, and contact details
- Generated from your MLS listing
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Why use an automated Open House campaign?
Your open house. Across every channel.
Social media posts
Event-format posts with the date, time, and address. Written captions that create urgency and drive attendance. Ready to publish in two clicks.
Open house flyers
Print-ready files with your listing photos, open house date and time, and contact details. Hand them out at the door or ship in advance.
Door hangers and postcards
Neighborhood-targeted pieces to distribute in the days before the event. Set a radius around the listing. Xara identifies the addresses.
Email invitation
A branded HTML email invitation built with your listing details and open house date. Paste directly into your CRM. No new tools needed.
From open house date to published campaign.
How it works
1
Add your listing and open house details
Select a listing from your MLS and enter the date and time of your open house.
2
Your open house campaign generates
Xara builds your social posts, flyers, door hangers, and email invitation, all dated for your event.
3
Drive buyers to the door
Post, email, and distribute before the weekend. Capture walk-in leads with a branded sign-in sheet.
Questions
Open house marketing: common questions
What is an open house marketing campaign?
An open house marketing campaign is a set of ready-to-publish materials: social posts, an open house flyer, neighborhood door hangers, and an email invitation, generated automatically for a scheduled showing. It is built for real estate agents who need to drive foot traffic to a specific date and time. Xara generates it from your MLS listing data in minutes.
What should be included in an open house marketing campaign?
A complete open house marketing campaign should include social media posts with the date and time of the event; print-ready flyers with property details and directions; neighborhood door hangers or postcards for distribution in the days before the event; and an email invitation sent to the agent’s sphere of influence.
Timing matters. Promotion should start at least one week before the open house, with a final push in the 48 hours before. Starting the night before limits attendance.
When should you start marketing an open house?
Start promoting your open house at least one week before the event. This gives your sphere time to plan and your neighborhood flyers time to circulate. The 48 hours before the open house are the highest-urgency window for social posts and email. A final reminder post the morning of the event captures last-minute attendees.
What are the best ways to promote an open house?
The most effective open house marketing combines social media posts with the date and time, an email to your sphere sent 3 to 5 days before, and neighborhood door hangers and flyers distributed the day before. Your MLS open house listing feeds Zillow and Redfin automatically, adding additional reach.
Targeting neighbors directly is especially effective. Neighbors frequently know buyers who want to live in the area, and a door hanger is the most direct way to reach them.
Is my MLS supported?
Xara works with the major MLS providers across the US. If your MLS isn’t in the dropdown, select “Other” and paste a listing URL directly and Xara will pull the data and build your campaign. This also works for off-market and commercial listings.
Can I use my own templates?
Yes. Every open house campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.
What happens after I add my listing?
You’ll go through a short sign-up. Confirm your email, add your brand details, and verify your contact information. Once that’s done, your open house campaign is generated automatically inside Xara.