Market your coming soon listing before it goes live.

A coming soon marketing campaign is a set of ready-to-publish materials generated for a listing before it goes active on the MLS. It includes social media posts, flyers, postcards, and an email announcement, all built from your MLS listing data. It is designed for real estate agents who want to reach buyers during the pre-launch window, before the listing competes with active inventory. Xara generates it automatically from your listing number.

A complete coming soon marketing campaign should include social media teaser posts for Facebook, Instagram, and LinkedIn with written captions; print-ready Coming Soon flyers and brochures; neighborhood-targeted postcards to alert surrounding residents; and an HTML email announcement to your buyer database.

All materials should be branded for the brokerage and personalized with the agent’s name, photo, and contact details. The campaign should be ready to publish the day the listing is entered into the MLS as Coming Soon.

The coming soon period varies by MLS. Most allow between 7 and 30 days before the listing must go active. California’s CRMLS and Houston’s HAR allow up to 21 days. REcolorado allows 7 days. During this time, Days on Market does not accumulate. No showings are permitted until the listing goes active. The pre-launch window gives agents time to build buyer awareness before the home competes with all active listings.

The coming soon period varies by MLS. Most allow between 7 and 30 days before the listing must go active. California’s CRMLS and Houston’s HAR allow up to 21 days. REcolorado allows 7 days. During this time, Days on Market does not accumulate. No showings are permitted until the listing goes active. The pre-launch window gives agents time to build buyer awareness before the home competes with all active listings.

Yes. Social media is one of the most effective channels for coming soon listings. Agents can post teaser content on Facebook, Instagram, and LinkedIn to generate early saves and shares. The goal is to drive interest before the listing goes active so buyers are already familiar with the property and motivated to request a showing the moment it becomes available. Xara generates social posts with written captions tailored to the coming soon stage automatically.

Xara works with the major MLS providers across the US. If your MLS is not in the dropdown, select “Other” and paste a listing URL directly. Xara will pull the data and build your campaign. This also works for off-market and pre-market listings where you have listing details but are not yet in the MLS system.

Yes. Every coming soon campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.

You will go through a short sign-up. Confirm your email, add your brand details, and verify your contact information. Once that is done, your Coming Soon campaign is generated automatically inside Xara and delivered to your inbox ready to publish.

Yes. Once connected to your MLS, Xara detects every listing status change automatically. When your coming soon listing goes active, a Just Listed campaign generates the same day. Xara covers every stage: Just Listed, Open House, Price Reduction, Under Contract, and Just Sold. Each status change triggers a new campaign.