Market your new listing automatically.
Add your latest MLS listing, and it’ll turn into a Just Listed marketing campaign. Reach buyers across social media, your email database or locally with personalized flyers, brochures and postcards. Publish everywhere with two clicks.
What's in your campaign
What's in your Just Listed campaign.
- Brokerage branded
- Your name, photo, and contact details
- Generated from your MLS listing
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Why use an automated Just Listed campaign?
Your Just Listed property. Across every channel.
Social media posts
Multiple layouts per platform, with written captions tailored to the listing. Ready to publish in two clicks.
Flyers and brochures
Print-ready files built with your listing photos, price, and contact details. Download or ship via xpressdocs.
Postcards
Neighborhood-targeted direct mail. Set a radius around the listing. Xara identifies the addresses.
Email announcement
A branded HTML email built with your listing details. Paste directly into your CRM. No new tools needed.
From new listing to published campaign.
How it works
1
Pick your property
Select a listing from your MLS and confirm your brand and contact details.
2
Your listing's marketing generates
Xara builds your Just Listed campaign. Social media designs and posts, emails, and print materials.
3
Put your home in front of more buyers
Post, email, print, or download with two clicks.
Questions
Just Listed marketing: common questions
What is a Just Listed marketing campaign?
A Just Listed marketing campaign is a set of ready-to-publish materials: social posts, flyers, postcards, and an email announcement, generated automatically for a newly listed home. It’s built for real estate agents who need to reach buyers immediately after a new listing goes live. Xara generates it from your MLS listing data in minutes.
What should be included in a Just Listed marketing campaign?
A complete Just Listed marketing campaign should include social media posts for Facebook, Instagram, and LinkedIn with written captions; print-ready flyers and brochures; neighborhood-targeted postcards; and an HTML email announcement compatible with major CRMs. All materials should be branded for the brokerage and personalized with the agent’s name, photo, and contact details.
Timing matters as much as content. New listing marketing needs to launch within the first 24 to 48 hours, when buyer attention and platform algorithms both favor fresh listings.
How do you market a new real estate listing?
To market a new real estate listing effectively, agents should launch across social media (Facebook, Instagram, LinkedIn), send an email announcement to their database, and distribute print flyers and postcards to the surrounding neighborhood, all within the first 48 hours, when buyer attention is highest.
With Xara, this entire process is automated from a single MLS listing. The campaign is built and delivered to the agent’s inbox the day the listing goes live. No manual design work required.
Is my MLS supported?
Xara works with the major MLS providers across the US. If your MLS isn’t in the dropdown, select “Other” and paste a listing URL directly and Xara will pull the data and build your campaign. This also works for off-market and commercial listings.
Can I use my own templates?
Yes. Every Just Listed campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.
What happens after I add my listing?
You’ll go through a short sign-up. Confirm your email, add your brand details, and verify your contact information. Once that’s done, your Just Listed campaign is generated automatically inside Xara.
Does this work for future listings too?
Yes. Once connected to your MLS, Xara detects every new listing and status change automatically: Just Listed, Open House, Price Reduction, Under Contract, and Just Sold. Every stage gets its own campaign, generated the day it happens.