Agent marketing automation
Every agent in your brokerage gets a full marketing team.
Without hiring one.
Listing campaigns built and delivered the moment a listing enters the MLS. Daily social media posted automatically in between. Every agent covered, simultaneously.
System running now...
1 Agents covered
1 Campaigns this month
- Just Listed campaign generated for M. RiveraLIVE NOW
- Open House post published for K. ThompsonLIVE NOW
- Price Reduction alert sent for D. ParkLIVE NOW
Trusted by brokerages
across the US.
The support problem at scale
One marketing person cannot serve 60 agents at once.
Three listings enter the MLS on a Friday
Your one marketing person is already behind. Two of those agents get nothing. One gets materials days later, when the listing is already stale to buyers.
Marketing headcount grows with agent count
Every agent you add creates more requests. Brokerages hire more staff just to keep up, and the queue still never clears. The solution cannot be more staff.
Agents between listings go completely silent
Without an active listing, most agents stop posting entirely. Buyers and sellers researching who to call see a dormant profile and move on.
Without Xara
Agent emails marketing team to request materials
Staff queues the request behind three others
Listing sits unmarketed for 3 to 4 days
Between listings, agent posts nothing
Listing enters MLS, campaign builds automatically
Complete kit in agent's inbox same day
Agent publishes in two clicks, no design work
AI Social Media Manager posts daily, automatically
What agents actually need from the brokerage
Agents don't want a design tool. They want marketing that happens for them.
Two things make the difference between a brokerage that supports its agents and one that hands them another login.
Part 1
When I have a listing, my marketing is done.
Campaigns built from the MLS the moment the listing goes live. Social posts, flyer, postcard, email in the agent's inbox before they finish the listing agreement. Two clicks to publish.
Part 2
When I don't have a listing, buyers still know who I am.
The AI Social Media Manager posts local market content, neighborhood expertise, and market updates daily. Every agent stays visible as a local expert whether they have an active listing or not.
Part 1: listing campaigns
The campaign is ready when the listing enters the MLS. Not when someone gets around to it.
Xara detects the new listing, builds a complete campaign, and delivers it to the agent's inbox the same day. No one on the marketing team touched it.
SmartFields personalize every piece
Agent headshot, name, contact details, and brokerage branding populate automatically. Every campaign looks built specifically for that agent.
Every lifecycle stage triggers a new campaign
Coming Soon, Just Listed, Open House, Price Reduction, Under Contract, Just Sold. Each generates a new campaign specific to that stage.
Two clicks to publish across all channels
From the email they received, agents select channels and publish. No downloads, no app switching, no design work.
Part 2: always-on presence
Between listings, every agent stays visible as a local expert. Without doing anything.
The AI Social Media Manager monitors listings, local market trends, seasonal moments, and neighborhood activity. It plans, creates, and posts content for every agent automatically, 24 hours a day.
The system at scale
This is what one system covering an
entire brokerage looks like.
- 1+ Agents covered
simultaneouslyLAER Realty Partners - 1% Of listing marketedNot just the ones agents got around to
- 24/7 Social media postingIncluding weekends and holidays
Brokerages running on xara
The system runs for every agent.
The brokerage doesn't grow the team to make it happen.
650 Agents
650 agents. Every listing marketed the day it enters the MLS. The marketing team did not grow. The output did.
250 Agents
250 agents producing consistent, on-brand marketing across every listing. Without anyone reviewing a single piece before it goes out.
700+ Agents
The moment a listing enters the MLS, the campaign is already building. 700 agents do not wait on marketing. Marketing does not wait on them.
Pricing
Adding agents doesn't increase the rate per agent.
One brokerage plan covers the whole team. Marketing costs stay flat as the brokerage grows.
Brokerage plan
$129 /mo
includes 5 agents
$20 /mo
Each additional agent
- Automated listing campaigns for every agent
- AI Social Media Manager for every agent
- Brokerage brand controls and lockdown
- Flyer, postcard, brochure, email per listing
- Volume discounts available for 100+ agents
Questions
Agent marketing automation: common questions
What does an agent actually have to do?
For listing campaigns: the agent receives an email when their campaign is ready. They select which channels to publish to and click publish. No downloads, no writing, no template editing. For the AI Social Media Manager: after initial setup, the agent does nothing. The system plans, creates, and posts content automatically.
Does the AI Social Media Manager
Does the AI Social Media Manager post for every agent, or just the brokerage account?
Every agent gets their own content, generated specifically for them: their listings, their market, their brand. Each agent looks like an individual professional with an active presence, not like they are sharing the brokerage’s corporate feed.
What happens between listings?
The AI Social Media Manager keeps every agent visible as a local expert between listings. It monitors local market trends, seasonal moments, and market events, then creates and posts content automatically. Agents who haven’t had a listing in months still have an active social media presence.
Can the brokerage control what agents post
Yes. Brokerage branding is configured once and applied automatically. Brand-critical elements are locked. Agents personalize within the guardrails the brokerage sets. Nothing goes out under the brokerage name that breaks brand standards.
How does pricing work for a brokerage?
Brokerage plans start at $129 per month, which includes 5 agents. Each additional agent is $20 per month. For brokerages with 100 or more agents, volume discounts are available. Book a demo to get a quote for your team size.
How quickly can we get started?
Most brokerages are connected and running campaigns within a few days of signing. There is no long implementation timeline and no training requirement for agents.
Get started
Every agent. Full marketing support. No extra staff.
Book a 30-minute demo. We'll show you how Xara supports every agent in your brokerage simultaneously, from the day a listing enters the MLS to the daily content that keeps them visible in between.