Turn your property's price reduction into a marketing campaign.

A price reduction marketing campaign is a set of ready-to-publish materials: social posts, a new price flyer, neighborhood postcards, and an email announcement, generated automatically when a listing price changes. It is built for real estate agents who need to re-engage buyers who passed at the original price. Xara generates it from your updated MLS listing automatically.

A complete price reduction marketing campaign should include social media posts showing the new price; a print-ready flyer with the old and new price displayed prominently; neighborhood postcards targeting the surrounding area; and an email announcement for the agent’s sphere and local agent network.

Timing matters: announce the same day the price change reflects in the MLS to capture the daily hot sheet cycle and reach agents with active buyers at the new price point.

Announce the same day the MLS is updated. Price changes appear on the MLS hot sheet that local agents review daily. Announcing immediately puts your listing in front of agents who have active buyers at the new price point. The longer you wait, the narrower the re-engagement window becomes.

Lead with the new price as an opportunity, not a correction. Use language like “new price,” “price improvement,” or “priced to sell” rather than “reduced” or “lowered.” Pair the announcement with a clear value statement and your knowledge of the local market.

A well-timed price improvement paired with a complete re-launch campaign consistently drives new showings from buyers who were watching but waiting for better pricing.

Xara works with the major MLS providers across the US. If your MLS isn’t in the dropdown, select “Other” and paste a listing URL directly and Xara will pull the data and build your campaign. This also works for off-market and commercial listings.

Yes. Every price reduction campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.

You’ll go through a short sign-up. Confirm your email, add your brand details, and verify your contact information. Once that’s done, your price reduction campaign is generated automatically inside Xara.