Market your under contract listing and generate your next seller lead.
Going under contract proves you perform. Add your MLS listing and Xara generates an announcement across social media, your email database, and the surrounding neighborhood. Your next client is already on that street.
What's in your campaign
What's in your Under Contract campaign.
- Brokerage branded
- Your name, photo, and contact details
- Generated from your MLS listing
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Social Media / Ready to post
Brochure / Ready PDF
Flyer / Ready PDF
Email announcement / CRM ready HTML
Why use an automated Under Contract campaign?
Your under contract listing. Across every channel.
Social media posts
Under contract announcements with your listing details and a call to action for neighbors thinking about selling. Ready to post in two clicks.
Under contract flyer
Print-ready files for door knocking and circle prospecting. Hand them to neighbors who ask about activity on their street.
Neighborhood mailers
Circle prospecting postcards to the streets around your listing. The most direct way to reach neighbors who are watching the market.
Email announcement
A branded HTML email to your sphere of influence. Stay top of mind with past clients and contacts who may know a seller ready to move.
From under contract to neighborhood reach.
How it works
1
Add your listing after it goes under contract
Select your listing from the MLS after the status changes to under contract and confirm your contact details.
2
Your under contract campaign generates
Xara builds your social posts, neighborhood mailers, and email announcement, all reflecting your under contract status.
3
Reach the neighbors who are thinking about selling
Post across social, email your sphere, and mail to the streets around your listing the same day you go under contract.
Questions
Under contract marketing: common questions
What is an under contract marketing campaign?
An under contract marketing campaign is a set of ready-to-publish materials: social posts, neighborhood mailers, and an email announcement, generated automatically when a listing goes under contract. It is built for real estate agents who need to demonstrate results and generate seller leads from the surrounding neighborhood. Xara generates it from your MLS listing automatically.
What should be included in an under contract marketing campaign?
A complete under contract marketing campaign should include social media posts announcing the status change to your sphere and network; neighborhood mailers targeting the streets around the listing for circle prospecting; and an email announcement to your sphere of influence.
All materials should be published the same day the listing goes under contract, while neighbor attention is highest. Waiting reduces the window for inbound seller inquiries.
What is circle prospecting and how does it relate to an under contract listing?
A complete under contract marketing campaign should include social media posts announcing the status change to your sphere and network; neighborhood mailers targeting the streets around the listing for circle prospecting; and an email announcement to your sphere of influence.
All materials should be published the same day the listing goes under contract, while neighbor attention is highest. Waiting reduces the window for inbound seller inquiries.
What is circle prospecting and how does it relate to an under contract listing?
Circle prospecting is the practice of contacting homeowners in the immediate area around an active or recently changed listing. An under contract status is one of the strongest triggers for circle prospecting because it signals to neighbors that the market is active and that this agent closes deals. Sending a mailer or knocking on nearby doors when a listing goes under contract consistently produces seller leads from homeowners who are watching the market.
When should you market a listing that is under contract?
Circle prospecting is the practice of contacting homeowners in the immediate area around an active or recently changed listing. An under contract status is one of the strongest triggers for circle prospecting because it signals to neighbors that the market is active and that this agent closes deals. Sending a mailer or knocking on nearby doors when a listing goes under contract consistently produces seller leads from homeowners who are watching the market.
When should you market a listing that is under contract?
Immediately. The moment your listing status changes to under contract, the window for neighborhood attention opens. Neighbors notice status changes quickly. Posting to social and sending neighborhood mailers the same day captures that attention before it fades. Waiting a week to announce means missing the moment neighbors are most likely to think about their own home.
Is my MLS supported?
Xara works with the major MLS providers across the US. If your MLS is not in the dropdown, select “Other” and paste a listing URL directly and Xara will pull the data and build your campaign. This also works for off-market and commercial listings.
Can I use my own templates?
Yes. Every under contract campaign comes with off-the-shelf templates in Classic, Modern, and Luxury styles, all branded automatically with your brokerage and agent details. Inside Xara, you can also import your own templates or use custom designs from the Xara template library.
What happens after I add my listing?
You will go through a short sign-up process. Confirm your email, add your brand details, and verify your contact information. Once complete, your under contract campaign is generated automatically inside Xara.