Creating a lead-generation website isn’t hard. Plus, the benefits of having one are undeniable.

So, isn’t it odd that so many websites are poorly constructed or don’t convert as they should?

In fact, it is. That’s because most business owners make one of these two common mistakes:

👉They make their website too complex for users to navigate, so they leave without converting.


👉They don’t invest in the correct website creation solution. They end up with a poorly designed site that doesn’t generate leads or an IT specialist who doesn’t reply after delivery. And when they do, they charge a hefty fee for any change or update you need.

Forget that. Instead, focus on a reliable website builder that specializes in lead generation websites. 

We’ll show you how. Let’s dive deep into the world of lead generation websites. We’ll explore what they are and how you can create one to boost your business.

What Is a Lead Generation Website?

Lead Generation Website Template from Xara Designer Pro+ Source

A lead generation website is an online tool for businesses to connect with potential customers. Lead generation websites are like digital storefronts that get more leads interested in what you offer.

They encourage website visitors to go through your sales funnel and engage potential customers to take the desired action.

Here’s a simple breakdown of what lead-generation websites entail:

  • They Capture Leads. Pretty obvious, right? These websites are all about getting the names and email addresses of new leads who might make a purchase.
  • They Offer Incentives. With growing privacy concerns, it can be challenging to convince site visitors to share their info.

Hence, you need to provide something valuable in return. Lead-generation sites usually offer a free lead-generation ebook, a webinar, or a discount code.

  • They Build Relationships. Once your sales team has the contact details of prospective customers, the game is on. This is when you need to stay in touch with these qualified leads and gradually turn them into paying customers.

All in all, a lead generation website is like a friendly digital handshake that opens the door to future business opportunities.

The Basics of Lead Generation

Lead Generation Magnet Source

In lead generation, the goal is clear: quality leads that can become loyal customers. Here’s a concise breakdown:

Capturing and Qualifying Leads

  • Lead Generation Forms. Lead generation forms on dedicated landing pages play a pivotal role. Form submissions capture lead information in exchange for the valuable resources you’re offering.
  • Lead Qualification (Scoring). Implement lead scoring to prioritize leads based on their interaction and behavior. Then, your lead generation services should meet each user in their stage of the sales funnel.

For example, a sales-qualified lead is a warm prospect, so your sales teams should reach out ASAP. A marketing-qualified lead needs more persuasion, which is why you should target them with social media campaigns and email marketing campaigns.

Leveraging Digital Marketing

If you want to get more leads, you’ll need to use various digital marketing channels to grow awareness.

These include pay-per-click advertising, search engine optimization, and posting on social media platforms (Facebook, LinkedIn, Instagram, etc.).

Word-of-Mouth Marketing

Encourage satisfied customers to become lead generators through word of mouth. This social proof approach can expand your pool of potential leads.

Offer incentives in return for referrals, such as a percentage of the sales, a discount code, or other free resources.

Lead Nurturing

Understand that lead generation is just the beginning. Continue nurturing leads through:

  • Ongoing marketing and email campaigns.
  • Personalized content tailored to your target audience’s specific needs.
  • Targeted communication (consistent advertising), such as Facebook Ads, if you have the marketing budget.

The Role of Lead Generation in Business Growth

Lead Generation Source

Lead generation plays a pivotal role in driving business growth. It’s a focused effort to make potential customers interested in your products or services.

There are two major things to focus on in your lead generation campaign:

Sales Funnel Entry

A lead generation campaign serves as the entry point for potential customers into your sales funnel. Once the lead capture occurs, they can be nurtured toward conversion.

High-Quality Leads

Emphasizing high-quality leads ensures that you invest resources in prospects who are more likely to become loyal customers.

While only 20% of leads convert, once they do, they bring in high ROI for business owners.

  • For example, 69% of marketers invest in ranking on search engines organically.
  • That’s because 53% of the total traffic of a business comes through SEO.
  • With an average conversion rate of 20%, high-quality leads tend to prove their worth.

How to Create a Lead Generation Website

Xara Web Designer+

So, how exactly can you leverage a lead generation strategy to its maximum? How can you employ the best lead generation tool to generate qualified sales leads?

Answer: a top-tier website.

You need a website that can generate leads directly through its home page. The best lead-generation websites are those with an easy-to-navigate interface and great SEO.

So, let’s explore how to create one yourself with our no-code website builder:

Step 1: Template Selection–Choosing the Right Design

Xara Web Designer+ Lead Generation Website Templates Source
  • Browse Templates. Xara Web Designer+ provides a collection of templates for various industries and purposes. Spend some time browsing through the website templates to get a sense of what’s available.

Which one will make the sales process easiest for you while staying relevant to your lead gen strategy?

  • Pick a Template. Found a template that aligns with your business or project? Click to select it. The template acts as a pre-designed framework that you can customize.

Step 2: Customize Your Template for Generating Leads

  • Edit the Content. Now that you have your template, you can start customizing it. Use Xara’s user-friendly visual editor to modify the text, images, and other elements.

Create a landing page that is easy to navigate and conveys your message clearly. Click on a text block to edit it or replace placeholder images with your own.

  • Layout Adjustments. The drag-and-drop editor works like a charm, so use it to move things around as you see fit.

In Xara, what you see is what you get. In fact, that’s one of our best features. It means you always have the end version of your website right in front of you as you edit it.

Pro Tip: Aim for a clean, organized layout that guides visitors towards your lead generation forms or contact information.

Step 3: Make Your Website Mobile-Friendly

Mobile Responsive Lead Generation Website Source

With Xara Web Designer+, you have the advantage of creating a responsive website with no code. This means your site will automatically adjust and look great on various devices. This includes mobile phones and tablets.

Hence, you can rest assured that as your drive leads to your relevant content, design will not be an issue.

Step 4: Optimization for the Lead Generation Process

  • Add Lead Generation Forms. As part of your lead generation efforts, use lead capture forms. They should be easy to find and complete. Forms, although not part of the lead generation tools, make sure you capture essential contact information that you can use later.

Did you know that Xara Web Designer+ offers integrated forms?

Pro Tip: Keep contact forms concise, asking for essential information. The easier it is for visitors to submit their details, the higher your conversion rates will be.

  • Optimize for SEO. While Xara’s templates are SEO-friendly by default, you can enhance them further to improve your search results rankings.

How can you Optimize your Lead Generation Website for SEO?

Here are some of the best practices to turn your website into a web traffic magnet with on-page SEO:

  • Set meta titles and descriptions for each page to improve visibility.
  • Use relevant keywords throughout your site’s content.
  • Create a blog section. Add a weekly blog post with relevant content for your target market to read.
  • Add ALT text to all your website images.
  • Improve readability by keeping your text short, concise, and simple.

Step 5: Testing and Monitoring

Mac Computer Source
  • Test Across Browsers. Before launching your lead generation website, thoroughly test it across various web browsers (e.g., Chrome, Firefox, Safari) to ensure compatibility. Pay attention to any layout or functionality issues.
  • Mobile Responsiveness Check. Double-check the mobile responsiveness of your website. Test it on different devices to make sure that all interactive elements (like forms, buttons, and pop-ups) function well.
  • User Feedback. If possible, gather feedback from friends, family, or colleagues who represent your target audience. They can provide valuable insights and identify any usability issues you may have missed.
  • Monitoring. Always assess your website performance and analytics against the competition and watch for improvement opportunities. Make sure you’re leveraging all the lead-generation strategies that are relevant to your niche.

Some lead-generation strategies for any niche include:

  • Offering free lead magnets (eBooks, booklets, market reports, and guides).
  • Creating informative content on your blog.
  • Using social media sites to promote your content.
  • Investing in lead gen ads on Google and social media.
  • Email marketing and social media will always be great lead-gen strategies. Build a newsletter and send short, relevant, engaging emails.

Turn Your Idea into One of The Best Lead Generation Websites


Lead generation is not just a strategy. It’s a necessity. You can propel your business forward by focusing on quality leads, optimizing resources, and leveraging digital marketing.

The right lead-generation tools can transform an idea into a business website. Luckily, now you have them in the palm of your hand.

So, why wait? Create the best lead generation website for your business today. Visit Xara Web Designer+ and turn your vision into reality.

We offer a 14-day free trial and live chat support to help you build and launch your e-commerce or small business website today.

Your audience is waiting. We’re ready when you are.

Download and Try Xara Web Designer+ for Free