If you’ve been wondering how to make a booklet that will expand your brand’s visibility and generate leads but have no design skills, you have come to the right place.

With Xara’s online booklet maker, you can create stunning marketing materials in just minutes without hiring a designer or spending hours learning complicated design software.

Despite common belief, print is not dead. Booklets can be hand-held, they are easy to distribute, and they have the power to captivate someone’s attention and make them choose you over the competition.

And in today’s article, we’ll show you how to use Xara Cloud to make a marketing booklet that will wow your customers and helps your business grow.

What Is a Booklet?

A booklet is a small book, typically one with paper pages and a hard or paper cover. Their purpose is to provide information on different topics to the readers. A marketing booklet is used to promote products, introduce the audience to the company, or provide tips and tricks on several topics.

Booklet vs Brochure

A brochure is typically a single sheet of paper that is printed on both sides and folded into thirds or fourths. On the other hand, a booklet is usually multiple pages stapled or glued together in the middle and often contains more detailed information than a brochure.

Booklet vs Catalog

A booklet’s purpose is to showcase a product, service, company, or topic, while the catalog presents a variety of products a business has to offer. So, for instance – you can hand out a booklet about your real estate brokerage or hand out a catalog of recent house listings to your clients.

Benefits of Marketing Brochures

Marketing booklets are a great way to promote your business.

First of all, they are portable and easy to share. You can hand them out at events after pitching your services or distribute them around town.

Perhaps the most redeeming quality is that they are attention-grabbing and give you a competitive advantage. Just think about it. Simply seeing your brand’s logo on a booklet left on a table in a coffee shop could prompt people to check out your business.

Thirdly, booklets are versatile. You can use them as a place to advertise your business — a fun way to get people interested in what you have to offer. Or you can use them as an introduction to your company — a way for potential customers to get a feel for who you are and what sets you apart from other businesses in your area. You could even use them as an educational tool.

What To Include In a Marketing Booklet that Showcases Your Products

  • What are the main benefits of the product? How does it solve a pain point for your customers?
  • Describe the main features of the product and add reliable photos.
  • If you’re promoting a service – include testimonials or case studies.
  • Add details about your brand, such as your mission statement and values.
  • Sprinkle in calls to action to stimulate your leads to take action.

How to Make a Booklet in 4 Steps with Xara Cloud

Do you know how to make a marketing booklet? If not, you’re not alone. Many business owners struggle with creating one or think it’s too complicated or time-consuming.

It can be – without the right tools. But by using our online booklet maker, you’ll be creating lead magnet booklets in no time.

Let me show you how.

Prepare For Your Audience

Before you start designing your booklet, stop for a second and make a plan.

First and foremost, you have to think of your target audience. Create a buyer persona to figure out what they like. Then, plan out the design brief.

  • What’s the goal of your booklet? Do you want to showcase your product, generate leads, and create brand awareness?
  • What complementary colors would suit your brand AND attract the target audience? When choosing colors, think of the mood you want your booklet to evoke. For instance, if you want people to take action – you might want to go for red, as it evokes passion, energy, and power. It motivates people to take action.
  • How about fonts? Obviously, including your brand’s font is a must but you can also complement it with another font depending on the goal, mood, and buyer personas.
  • Think about page arrangement. How can you structure the information so it captivates your audience’s attention while also looking airy and good in print?
  • What tone of voice do you plan on using? This can differ based on your brand’s tone and personality but also according to the product and psycho-demographic of your audience. For instance, if you were to inform your millennial audience about your latest healthy meat alternative – you might want to do it in a quirky, pun-intended manner. However, a different messaging and approach might be needed if you’re promoting your luxury real estate services.

1. Choose a Booklet Template

To get started with our online booklet maker, create a Xara Cloud account, go to the dashboard, and choose a booklet template.

As you can see, we have a variety of booklet templates to choose from – this will make the booklet design process more accessible.

Once you’ve chosen a template, you can start adding your content. Simply drag and drop your images and text into the template and rearrange them to suit your needs.

Xara Cloud Booklet Templates

Create your own booklet → Try Xara Cloud For Free!

2. Brand It Up

Once you’ve settled on the booklet template that matches your marketing booklet goals and target audience – it’s time to brand it up.

Luckily, you don’t have to spend hours setting up your brand style guide. All you have to do is insert your website URL, and the tool will automatically extract the brand elements.

Like this.

Xara Cloud Automatically Apply Your Brand Book Feature

If you want to modify any elements, click on “Manage Brands” and edit colors, fonts, and logos.

Xara Cloud Booklet Template being Branded Xara Cloud Brand Book

To insert any brand assets – such as illustrations, photos, or vectors, just go to team assets and upload anything from logos, images, illustrations, or components.

Our software supports a variety of file formats, such as SVG, PPT, or DOC.

Xara Cloud Team Assets Folders

3. Make It Stand Out

If you want to make a booklet that successfully meets your goals – it has to stand out. It has to evoke a personality of its own, a mood, and a core purpose.

That’s what keeps people reading. And one way of doing that is by adding multimedia to your booklet. Choosing the right photos and illustrations can help add visual interest and appeal to your booklet.

Including multimedia can also help attract attention and draw readers in. When selecting photos and illustrations, be sure to choose those that will complement your text and add to the overall message you are trying to communicate.

Insert Photos

Upload photos from your cloud storage, computer, or URL to showcase your products or services.

Xara Cloud Upload File Feature

And if you want to add attractive images to make your booklet attention-grabbing, you can check out our stock image depository. Try choosing images that suit your brand’s identity but also the content of your document.

Xara Cloud Upload Marketing Stock Image

Insert Shapes to Structure Your Content

Add shapes to structure your content, so it’s inviting to the eye. You can also add star ratings if you’re promoting your products and want to display social proof.

Xara Cloud Insert Shape into Booklet Template

Help Readers Vizualize Hard-Data

If you want to make a booklet that contains a lot of hard data, such as one in which you present your services and the concrete results that clients got from working with you – you might want to use diagrams, charts, or graphics.

Xara Cloud Venn Diagram for a Booklet Create a Venn Diagram with Xara Cloud

Or you could opt for a table. This is a more suitable data visualization tool when you have a lot of data or want to present specific values in your booklet. With Xara’s Online Table Maker, you can create tables to help readers easily process complex information.

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4. Download and Print It!

Once you’re all done – all you have to do is download the booklet and it’s ready for print.

Xara Cloud Booklet Template being Shared

With Xara Cloud’s online booklet maker, you don’t have to worry about trim and bleed, as our software automatically prepares your marketing materials for print.

And the beauty of all? You can also download it and share it as a digital booklet. This way, you get the best of both marketing worlds – digital and print.

If you want to check out how your digital booklet is performing – share the material to the web, send the link to your leads and let the analytics tool do the work for you! You’ll get a good insight into what works to drive engagement and leads.

Booklet Design Considerations

The key to making a successful marketing booklet is taking into consideration a few essential design tips:

First off, make sure that the font size is big enough, so it doesn’t make reading difficult. Secondly, alternate font sizes and types to draw attention to essential elements in the booklet, such as calls to action, product benefits, or brand taglines.

The font should be easy to read. Some fonts out there look cool, but squinting your eyes to understand the text is no fun.

Adding images, illustrations, or graphics is crucial when you make a booklet. However, don’t go overboard. Overcrowded marketing materials will only deter the reader and tire them.

You may also want to consider adding a table of contents, which can help your reader navigate the booklet. If you have several pages of similar information, consider breaking it up into different sections so that it’s easier for readers to find what they’re looking for.

Booklet Design Templates

Luckily, with Xara Cloud – you don’t have to make a booklet from scratch. We give you booklet design templates to choose from – all you have to do is customize them to your liking.

Here are a few examples:

Xara Cloud Social Media Marketing Booklet Template Source Source Xara Cloud Data Visualisation Booklet Template Source Xara Cloud Real Estate Booklet Template Source

We provide a variety of booklet design templates to suit you – no matter the business you run.

Use Xara Cloud To Make a Booklet That Steals The Show

If you’re looking for a way to make your next booklet stand out, check out Xara Cloud and our ultimate guide on creating a booklet that sells. You can easily create marketing booklets that steal the show and sweep the audience off their feet.

Choose a template, customize your booklet, and print. It’s that simple.

Make your booklet for free today!