Like most businesses out there, you are probably using a lot of channels and touchpoints to stay in touch with your audience — your website, your blog, live events, webinars, brick-and-mortar stores, and so on. This means that social media is probably not the only content generator for your business. But it could be the best way to get started with content repurposing.
Basically, repurposing content for social media implies reusing content in different ways in order to easily share it on social media. So, what exactly can you repurpose? Well, you can turn your blog posts into videos or infographics, condense them into how-to posts, or use pull quotes to create an engaging visual. Or you can repurpose existing case studies or guides to make them easier to understand for your target audience.
Basically, any content you’ve already created and you feel like it’s aligned with your business goals can be repurposed for social media. The point of this strategy is to keep the conversation going with your audience and help you save time by making the most of what you already have.