These days, realtors have taken to the digital space to gain new leads, and social media provides them with ample opportunities to achieve that.

When done right, social media helps you earn people’s trust and build a relationship with them even before starting a conversation on buying or selling properties.

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Why You Should Use Social Media as a Real Estate Agent

If you are not that convinced that you should use social media for real estate, let’s look at some statistics:

  • In 2020, 44% of agents found new clients by posting on social media
  • Nearly 80% of real estate marketers said they planned to add videos to their social media in 2020
  • According to Opendoor’s 2021 Real Estate Trends Report, 88% of respondents said they still want virtual touring options before buying a home, even post-pandemic

These trends reveal that social media plays a growing role in the new real estate market.

How to Use Social Media for Real Estate

Social media marketing for realtors should not be complicated nor time-consuming. Unfortunately, in this fast-paced industry, you don’t have the luxury of spending hours a day reading the latest trends and curating your feed.

So how can you ensure your social media presence with minimum effort and maximum engagement? Let’s go through seven tips that will help you with that:

1. Make Your Posts Visual

People’s attention is captured by beautiful pictures, more than anything else. They attract likes, shares and invite people to start conversations.

If you can work with a photographer for your listings and have the property shot by a professional, that is great.

But in other cases, you may only want to share a piece of information that educates your audience on a real estate topic, and you don’t need to spend on photography services. For this, some general pictures to go with the content will do.

Luckily, there are plenty of options for royalty-free pictures. Here are some of the best:

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2. Write Your Social Media Posts Well

No matter if you write about your listings or industry tips, your posts should be three things:

  • Authentic —It’s great to look at other agents’ posts. But use your voice when you speak to your audience, don’t try to sound like someone else.
  • Useful —Provide value through your posts. People will come back and read your posts if the information you offer served them in some way.
  • Engaging —Write about things that your audience cares about, but avoid using industry jargon and make the posts fun.

People can tell if your intention is selling or connecting, so choose to be helpful in your posts. Once you’ve gained people’s trust, closing deals gets easier.

If you don’t know what topics you could write about, look for social media post ideas online.

3. Optimize Your Posts With Hashtags

When people lookup for content that is relevant to them, they use hashtags. Use this to your advantage and make your valuable posts noticed.

Do your research to understand your audience, and then use the real estate hashtags that support your content. When it comes to social media marketing for realtors, hashtags are a low-hanging fruit that allows you to connect with new leads and start a conversation with them.

4. Use Free Tools to Automate Your Posts

In real estate, no two days are the same. In this context, having a consistent social media posting schedule can be a real challenge.

Luckily, there are quite a few tools online like RealtyTech, Buffer or Hootsuite, that help you to:

  • Create your content ahead of time
  • Automate your posts
  • Ensure your social media presence even when you’re out closing a deal

5. Don’t Shy Away From Ads

If you want to gain new leads and help your content get more exposure, it’s a good idea to tap into the large amount of data that social platforms own.

How can you do this? Through paid ads. They are a cost-effective way to target and connect with a specific audience.

The carousel ad format allows you to promote your open house or new listing through a slideshow of multiple images and attract new valuable leads.

6. Start Using Video

Social media users have increasingly embraced videos as a means to create more authentic connections.

Creating videos can be challenging in the beginning, but the effort pays off. No matter if you go for live or prerecorded videos, both of them are great ways to increase engagement by:

  • Answering questions from your audience
  • Providing tips about the industry
  • Sharing the stories of clients who were happy with your work

7. Connect With Your Audience Through Contests

Contests are a fun way to learn more about what your audience likes and for them to see that you care about them.

No matter if you ask them to:

  • Engage with a quiz
  • Answer a question
  • Vote for their favorite photo from your latest listing

The goal is to spark conversations and get more engagement on your real estate page.

It’s up to you what they can win —an album of the best properties you’ve sold so far, a consultation with you, or lunch at a restaurant.

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