The more you know about your real estate prospects, the better you’ll be at converting them into clients.
Text messages are a way of connecting with your audience. In order to have a successful campaign and capture leads, you must understand their desires intimately. Otherwise, they will opt out or worse — ignore your messages.
To understand the audience’s pain points, needs, and wants, sketch out your ideal customer with a buyer persona report.
How old are they? What’s their budget? Where do they live?
After you’ve collected these details, it’s time to collect their information. The most effective way to do that is by asking users to fill out a form with their express consent – either on your website, during viewings, or through targeted ads.