1. Understand the Value Your Target Audience Needs
Your SMS is the means you will use to get in touch with your audience. As a result, understanding the needs of your prospects and customers in a detailed way is a must. Otherwise, they will either opt out, or worse — your text messages will be ignored and not achieve the desired results.
Tip: To zero in on your target audience and understand their needs, outline your ideal customer in a buyer persona document. At this point, you could consider their age, their budget, location, or various other considerations. Once you know all these details, it’s time to collect their information. You can do that by asking users to fill out a form with express consent, either on your website, during viewings, or with targeted ads.