As a real estate brokerage, you are always on the lookout for the best real estate agents out there to represent your business and drive growth. But how can you attract the best of the best and convince them to work for you? By developing a strong recruitment strategy that helps you attract and retain top talent.

Recruiting professionals studying candidate profiles

And it definitely pays off, as high-performing agents are likely to grow your pool of prospects, close deals faster, and keep clients happy. All this leads to a frictionless process and repeat sales.

But you cannot become a recruitment powerhouse overnight. Or can you? With the right technology and platforms, everything is possible. This enables your team to streamline recruitment and deliver the best candidate experience for your future real estate agents. A great experience will also boost retention and the way you are perceived as an employer in the market.

Understanding the Importance of Real Estate Recruiting

Before diving into the specific steps, it’s important to understand why effective recruiting is crucial in the real estate industry. Real estate agents play a fundamental role in driving sales and generating revenue for a brokerage. By recruiting talented and motivated agents, a brokerage can significantly enhance its performance and market position.

Why Effective Real Estate Recruiting Matters

Recruiting talented agents is vital to the growth and success of any real estate brokerage. A strong team of agents not only helps generate more sales and revenue but also enhances the overall reputation and credibility of the brokerage. By consistently bringing in top-performing agents, you can position your real estate business for long-term success.

Furthermore, recruiting in real estate is not just about filling positions; it’s about building a team that works cohesively towards a common goal. When you have a team of agents who are aligned with your company’s values and goals, it creates a positive and productive work environment. This synergy among team members can lead to increased collaboration, innovation, and, ultimately, better results for your brokerage.

What Key Characteristics And Qualities Should You Look For In New Recruits?

In addition, recruiting in real estate is an ongoing process. As the industry evolves and market conditions change, it’s important to attract new talent to stay competitive continuously. By keeping your recruitment efforts active, you can ensure that your brokerage always has a pipeline of potential agents who can contribute to its growth and success.

Real Estate Interview


When recruiting top real estate agents, it’s important to identify individuals with certain key characteristics that align with your company’s values and goals.

Here’s what to look for in potential recruits:

  • Look for self-motivated agents with excellent communication skills, adaptability, and a strong work ethic. They should be able to take initiative, set goals, and work towards achieving them.
  • Excellent communication skills are also essential, as agents need to effectively communicate with clients, negotiate deals, and build relationships.
  • Adaptability is another important characteristic to look for in potential agents. The real estate market is constantly changing, and agents need to be able to adapt to new trends, technologies, and client preferences. Look for individuals who are open to continuous learning, attending training programs, and investing in their professional development.
  • A strong work ethic is also vital, as real estate can be a demanding and competitive industry. Agents should be willing to put in the time and effort required to deliver exceptional service to their clients.

Furthermore, considering agents who have a proven track record of success in the industry can provide you with a level of confidence in their abilities. Look for agents who have achieved notable sales figures, received awards or recognition, or have a strong client base. This demonstrates their ability to perform at a high level and achieve results.

How to Recruit Real Estate Agents: A 7-Step Process To Attract Top Talents

Step 1: Identifying Potential Candidates

It’s time to start identifying potential candidates to add to your real estate team. Sourcing candidates from various channels can help ensure a diverse pool of talent to choose from.

Tap Into Your Professional Network

Real Estate Broker Recruiting Agents


One effective way to source candidates is by tapping into your professional network. Reach out to colleagues, industry contacts, and even friends and family with connections in the real estate industry. Networking events, such as conferences and trade shows, can also provide valuable opportunities to meet potential candidates face-to-face and learn more about their expertise and background.

Real estate associations, such as the National Association of Realtors (NAR) or local real estate boards, often have job boards or directories where you can find real estate professionals who are actively seeking new opportunities. These associations may also host networking events or offer training programs to help you connect with potential candidates and assess their skills and qualifications.

Post Ads on Social Media to Draw Candidates’ Attention

When it comes to real estate recruiting, social media ads are your best bet to make your offer stand out. Sure, you could use cold calling or prospecting, but a well-targeted ad is more likely to convince even the most passive candidates to act.

Utilize social media platforms like LinkedIn, Facebook, and Twitter to attract and search for professionals who are actively engaged in the real estate industry. Joining relevant industry groups and forums on these platforms can also help you connect with individuals who are passionate about real estate and may be interested in joining your brokerage.

To achieve the best results, ensure your real estate recruiting ads’ visuals are on-brand, your logo is visible, and the brand typography is clear. Considering that having less than 20% text will enable your ad to perform better, you should make sure to compensate with eye-catching visuals to increase the number of applicants.

Step 2: Create a Frictionless Application Process

Once you have the candidates’ attention, you want to ensure they don’t drop out halfway through the application process. To this end, you need to create a landing page that is consistent with your brand as well as the brand’s visual identity. All this helps to build trust and make your brand stand out.

In addition to the visual aspect, the application itself should be smooth and frictionless. Do not include unnecessary steps or request too much information from the beginning, as this might cause candidates to drop out.

Step 3: Initial Contact and Communication

  • Real Estate Agent Resume


Once you have identified potential candidates, it’s time to make the first contact. This initial communication is crucial in creating a positive impression and generating interest in your brokerage. Craft a personalized message that highlights the candidate’s strengths and explains why you believe they would be a valuable addition to your team.

Making the First Contact

When making the first contact, be sure to express genuine interest in the candidate and their career goals. Take the time to understand their needs and aspirations, and highlight how your brokerage can support their professional growth. Also, be prepared to answer any questions they may have and address any concerns or reservations they may express.

Effective Communication Strategies

Throughout the recruitment process, it’s important to maintain effective communication with potential candidates. Be responsive to their inquiries, provide regular updates on the progress of their application, and offer clear timelines for next steps. Additionally, ensure that all communication is professional, respectful, and aligned with your brokerage’s values.

Step 4: Conducting Interviews and Showcasing Your Brand

  • Real Estate Agent Interview


Once you have established initial contact and determined the candidates’ interest in joining your team, it’s time to conduct interviews. Interviews allow you to assess a candidate’s fit within your brokerage and provide them with an opportunity to ask questions and gain a deeper understanding of your company culture and expectations.

Use in-office interviews to bring candidates closer to your brand and give them an idea of what it’s like to work from your office. To this end, you should highlight your business values in the interview process and provide each candidate with branded collateral and stationery.

Preparing for the Interview

Prior to conducting interviews, prepare a list of key questions that will help you assess the candidate’s qualifications, skills, and cultural fit. Consider asking open-ended questions that require the candidate to provide detailed responses, allowing you to gain a more comprehensive understanding of their capabilities and potential as an agent.

Key Questions to Ask During the Interview

  1. Can you tell me about your previous experience in the real estate industry?
  2. What strategies have you implemented to close deals successfully?
  3. How do you handle difficult clients or challenging situations?
  4. What do you believe sets you apart from other real estate agents?
  5. How do you stay up-to-date with market trends and changes in the real estate industry?
  6. How do you market properties and new listings to attract potential buyers?
  7. What is your approach to negotiating deals and ensuring the best outcomes for your clients?
  8. How do you determine the value of a property and assist clients in setting the right price?

Step 5: Follow Up and Keep Candidates Engaged

  • Real Estate Broker in the recruitment process of a real estate agent


The recruitment process can be time-consuming on both ends. The last thing you want to do is make candidates feel like they’ve wasted their time applying for a job at your brokerage firm. Even if you’re unsure who is your top choice, it’s a good idea to send constant updates to the candidates who already went through the process.

For good measure, follow up immediately after the interview and keep them informed about the next steps. And if the overall recruitment process is taking longer than expected, don’t forget to provide monthly updates to the candidates. This helps you build trust and keep candidates engaged with your brand.


Once you have completed the interview process and identified the right agents, it’s time to make an offer. Before deciding on the offer, carefully consider the candidate’s qualifications, skills, and cultural fit, as well as their salary expectations and career goals.

Deciding on the Offer

When deciding on the offer, consider the candidate’s market value, relevant experience, and performance during the interview process. Offer a competitive compensation package that aligns with industry standards and reflects the candidate’s qualifications and potential value to your brokerage.

Presenting the Offer to the Candidate

When presenting the offer to the candidate, clearly outline the compensation package, including base salary, commission structure, and any additional benefits or cash incentives. Emphasize how their skills and experience align with your brokerage’s goals and express your excitement about the opportunity to work together.

Step 6: Onboarding New Agents

  • Real Estate Agent Team Onboarding


Once the candidate has accepted the offer, it’s important to provide a smooth onboarding process. Effective onboarding sets the stage for the new agent’s success and helps them integrate seamlessly into your team and brokerage.

Introduce new agents to key team members and provide them with a mentor or buddy who can offer guidance and support during their transition.

Support new agents during their transition by setting clear expectations, providing regular feedback, and offering ongoing training and development opportunities. Encourage them to leverage the resources and support available within the brokerage and foster a collaborative team culture that promotes shared learning and growth.

Create a New-Hire Spotlight on Social Media

Once you’ve made your choice and sealed the deal with your top candidate, make sure to inform other candidates first and then highlight the new addition to your team on social media. Showing appreciation to new members of your team and introducing them to your audience is likely to boost their motivation and productivity.

When you create the new-hire spotlight, make sure you add a photograph of the new agent and include your branding elements as well, as this is a good opportunity to highlight your brand image.

Step 7: Provide Support and Recognition for Your Agents

After successfully recruiting and onboarding new agents, it’s important to focus on retaining them for the long term. Agent retention is crucial for maintaining a stable and productive team and reducing turnover costs associated with recruiting and training new agents.

Most real estate agents thrive if they see that you are mindful of their needs and recognize their work. To drive your recognition efforts, you can call out best-performing agents on social media, hold regular real estate events to showcase the progress of each agent, or provide incentives based on productivity.

These can be considerably motivating for new agents who are just starting to make a name for themselves and see that hard work indeed pays off. With enough training and resources, senior agents can easily become thought leaders in the industry, helping support your brand voice and mission.

Streamline Real Estate Recruiting with Xara Cloud

In conclusion, recruiting real estate agents requires a strategic plan and a well-defined process.

Recruiting and retaining top talents in real estate can be a daunting task if you are a small brokerage firm with few resources.

But Xara Cloud is here to take some of the weight off your shoulders by providing your agent team with a marketing center. Allowing your agents to build their own personal brands and market themselves and their listings more effectively.

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