Real Estate Recruiting in 7 Steps

When it comes to recruitment, social media ads are your best bet to make your offer stand out. Sure, you could use cold calling or prospecting, but a well-targeted ad is more likely to convince even the most passive candidates to act.

To achieve the best results, make sure your visual is on-brand, your logo is visible, and the brand typography is clear. Considering that having less than 20% text will enable your ad to perform better, you should make sure to compensate with eye-catching visuals in order to increase the number of applicants.

Once you have the candidates’ attention, you want to make sure they don’t drop out halfway through the application process. To this end, you need to create a landing page that is consistent with your brand as well as the brand’s visual identity. All this helps to build trust and make your brand stand out.

In addition to the visual aspect, the application itself should be smooth and frictionless. Do not include unnecessary steps or request too much information from the beginning, as this might determine candidates to drop out.

You run a real estate brokerage, so your attention should only be directed to value-adding tasks. As such, you cannot keep an eye out on new application forms and contact all candidates in due time. But if you use automation, you can remove this task from your to-do list.

An automation tool, like Zapier, allows you to connect your form application to your email application. As such, with each new form entry, you can schedule an automated email message that warms up the candidates, informs them that their application was well-received, and provides an overview of the next steps.

You’ve filtered through the candidates and you have a few strong contenders that fit your requirements. This is great, it’s why you started recruiting in the first place. But if your online brand image caught the candidates’ attention, it’s your office that is most likely to convince them to stay. And you don’t want to make them feel as if they’ve landed in a generic office with no personality.

So use in-office interviews to bring candidates closer to your brand and give them an idea of what it’s like to work from your office. To this end, you should highlight your business values in the interview process and provide each candidate with branded collateral and stationery.

The recruitment process can be time-consuming on both ends. The last thing you want to do is make candidates feel like they’ve wasted their time applying for a job at your brokerage firm. Even if you’re not sure who is your top choice, it’s a good idea to send constant updates to the candidates that already went through the process.

For good measure, follow up immediately after the interview and keep them informed about the next steps. And if the overall recruitment process is taking longer than expected, don’t forget to provide monthly updates to the candidates. This helps you build trust and keep candidates engaged with your brand.

Once you’ve made your choice and sealed the deal with your top candidate, make sure to inform other candidates first and then highlight the new addition to your team on social media. Showing appreciation to new members of your team and introducing them to your audience is likely to boost their motivation and productivity.

When you create the new-hire spotlight, make sure you add a photograph of the new agent and include your branding elements as well, as this is a good opportunity to highlight your brand image.

Most real estate agents thrive if they see that you are mindful of their needs and recognize their work. To drive your recognition efforts, you can call out best-performing agents on social media, hold regular real estate events to showcase the progress of each agent, or provide incentives based on productivity.

These can be considerably motivating for new agents that are just starting to make a name for themselves and see that hard work indeed pays off. With enough training and resources, senior agents can easily become thought leaders in the industry, helping support your brand voice and mission.