Devising a plan to promote your real estate business implies looking at the bigger picture first and considering all the means to bring your brand to the forefront. Remember, your promotional strategy is part of your marketing strategy, so it will be integrated and supported by various other marketing activities.
One way to see how everything overlaps is to consider the ‘owned, paid and earned’ model.
The channels and platforms that you fully own and manage.
- Social media accounts
Everything that involves paying to get your business noticed.
- Paid ads
- Sponsored content
- Search ads
Refers to any positive recognition you receive as your business takes ground.
- Social media shares
The ‘owned, paid and earned’ model is a good way to bring order to all your channels and platforms and make sure your promotional strategies are aligned with your branding strategy and overall marketing efforts. Now, let’s see how to promote your real estate business with these 7 ideas.