7 Real Estate Promotional Ideas

No customer likes to feel like they’re part of a promotional campaign. To this end, make sure that your promotional strategies actually add value to your prospects and respond to their needs. As such, you should try to position yourself as a friendly and approachable adviser to establish trust and increase your pool of customers.

No buying or selling decision happens in an instant. But once prospects decide to buy or sell, you want to be the real estate business they reach out to. In order to keep your business top of mind, you can use educational content to promote your expertise in the industry and make sure you create a frictionless experience for your customers and prospects alike.

You can only do so much with word-of-mouth marketing and organic search — especially if you’re just starting out. With the right targeting and an appropriate budget, paid advertising can do wonders for your real estate business and help you expand your reach. For good measure, your ads should not be overtly promotional but rather appeal to the needs of your audience.
After all, some are ready to make a transaction, while others will just ‘follow’ or ‘like’ your profile for future reference. Expanding your audience is likely to lead to earned promotions in the long run.

Your branded collateral and stationery supports your brand image and helps you get recognized faster. By adding your logo, your brand typography, and your color palette to your branded collateral, it should be able to do the hard work for you and spread the word about your brand. To make the most out of this strategy, you should invest in flyers, brochures, and posters to showcase your brand and promote your business.

In the real estate business, you might think that clients come and go. But a closed deal does not equate with a closed door. Instead, you should be seeking opportunities to stay in touch with former clients and keep them engaged with your business. To do this, you could develop polls on social media, distribute surveys, check-in with them to see if they enjoy their new home, or if they are considering moving again. Who knows — maybe this could lead to a referral, a testimonial, or another closed deal.

The fastest way to promote your business is by putting out content that is too good not to share. To this end, you can use memes, quotes, or funny content that is likely to go viral and bring more people to your social media profiles. Even if your goal is to expand your reach, make sure the content speaks to the values of your audience first. After all, they are the first ones to interact with it, and they should be able to relate in order to share it.

So, you’ve got impressive deals and client relationships up your sleeve. When it comes to promoting your business, make sure you are doing all you can to encourage and persuade former clients to leave a testimonial that you can later use to establish trust and gain more customers.