West Penn MLS Import
Create Marketing Materials Instantly with West Penn MLS and Xara Cloud
Automatically turn West Penn MLS listings into agent marketing materials. Xara Cloud instantly syncs Western Pennsylvania properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Already have an West Penn MLS Listing?
Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:
Benefits of Automated Marketing with with
West Penn MLS and Xara Cloud
Plug West Penn MLS Listings Into Your Marketing
Easily link your West Penn MLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across Western Pennsylvania's largest MLS network.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property—from a Pittsburgh neighborhood home to a Westmoreland County suburban listing or a rural property in the Laurel Highlands.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across West Penn's 17-county footprint anchored by Greater Pittsburgh.
Increase Brand Awareness
Create and distribute materials that align with your brokerage's brand standards across Western Pennsylvania—a market defined by Pittsburgh's resilient economy, diverse neighborhoods, and strong regional identity.
How to Use Xara Cloud with West Penn MLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin.
Provide Your West Penn MLS Office Credentials
Enter your WPML office and
broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send marketing materials for all your agents.
No one needs to create or do
any management tasks.
Playbooks to Reach More Clients with West Penn MLS Listings
Sync your West Penn MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more buyers—and promote properties faster—across Pittsburgh, the North Hills, South Hills, Cranberry Township, and the full 17-county Western Pennsylvania territory West Penn MLS serves.
Promote New MLS Listings
Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—reaching buyers across West Penn’s 13,000+ active listings market in Western Pennsylvania.
Open House Campaigns
Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set—essential in Pittsburgh’s competitive, fast-moving neighborhoods.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Updates materials with new pricing information and sends out campaigns automatically across every channel.
Just Sold Campaigns
Announce successful sales with engaging materials.
Use success stories to attract new clients across Western Pennsylvania. Farm target neighborhoods and highlight results on social media.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get West Penn MLS API Credentials
- 1Locate Your West Penn MLS Office ID
Log in to your West Penn MLS account via Matrix at wpn.mlsmatrix.com. Navigate to your office profile or contact West Penn MLS directly to obtain your unique Office ID. - 2Integrate with Xara Cloud
Enter your West Penn MLS Office ID into Xara Cloud’s West Penn MLS integration settings. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your West Penn MLS listings to their respective listing agent.
What is West Penn MLS?
West Penn Multi-List, Inc. (WPML) is the largest Multiple Listing Service in Western Pennsylvania, serving more than 9,000 agents across 800+ broker offices throughout a 17-county territory anchored by Allegheny County and the Greater Pittsburgh metropolitan area. Founded in June 1979 and headquartered at 8980 Perry Highway in Pittsburgh, WPML was built on a single commitment: providing the most innovative and cost-effective multiple listing services to its broker subscribers, with programs that advance technology adoption and enhance the professionalism of the brokers and agents it serves.
One of WPML’s most important distinctions is its independence. Unlike many MLSs across the country, West Penn Multi-List is independent of the National Association of REALTORS® — membership in NAR is not required to subscribe to WPML. This gives Western Pennsylvania real estate professionals a unique freedom of choice while still accessing the most comprehensive listing database in the region. WPML covers residential, commercial, and rental property listings across all 17 counties and publishes a monthly residential real estate report providing market insights across its full service territory. The MLS runs on the CoreLogic Matrix platform and offers members a comprehensive suite of integrated tools. Data integrity is WPML’s foundational principle — the organization strives to protect the integrity of all listing data while recognizing that data is the exclusive property of the broker.
Why Choose West Penn MLS with Xara Cloud?
By integrating West Penn MLS listings with Xara Cloud's marketing center, brokerages across Western Pennsylvania can amplify their agents' outreach, reduce marketing costs, and maximize listing visibility across one of Pennsylvania's most active and geographically diverse real estate markets. Some benefits:
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials across West Penn's 17-county footprint—from Pittsburgh's iconic neighborhoods to the suburban growth corridors of Butler and Washington Counties and the Laurel Highlands communities of Somerset and Fayette.
Enhance Listings:
Automatically enhance your property listings with professional marketing materials tailored to Western Pennsylvania's diverse buyer pool — from Pittsburgh tech and healthcare workers to rural lifestyle buyers and investors in the region's growing suburbs.
Increase Efficiency:
Seamlessly integrate with West Penn MLS to streamline your marketing operations—no manual work, no delays, from Matrix listing entry to multi-channel campaign delivery.
Broad Coverage:
West Penn MLS's independence from NAR and its broker-centric data philosophy make it one of the most flexible and cost-effective MLS environments in Pennsylvania—an ideal partner for Xara Cloud's no-friction marketing automation.
West Penn MLS Coverage
West Penn Multi-List, Inc. serves real estate professionals across 17 counties in Western Pennsylvania, with Allegheny County and Greater Pittsburgh at the hub, and publishes a monthly market report covering all counties it serves:
Key Counties
1. Allegheny (hub — Pittsburgh)
2. Armstrong
3. Beaver
4. Butler
5. Cambria (Johnstown area)
6. Clarion
7. Crawford
8. Fayette (Uniontown area)
9. Greene
10. Indiana
11. Jefferson (Brookville area)
12. Lawrence (New Castle)
13. Mercer (Hermitage/Grove City)
14. Somerset (Laurel Highlands)
15. Venango (Oil City/Franklin)
16. Washington
17. Westmoreland (Greensburg area)
Key Cities & Communities
1. Allegheny County (Pittsburgh Metro): Pittsburgh · Bethel Park · Mt. Lebanon · Upper St. Clair · Peters Township · Ross Township · McCandless · Cranberry Township area · North Hills · South Hills · Squirrel Hill · Shadyside · Lawrenceville · Monroeville · Penn Hills · Plum · Murrysville
2. Butler County: Butler · Cranberry Township · Mars · Zelienople · Grove City area (border)
3. Beaver County: Beaver Falls · Ambridge · Conway · Aliquippa · Beaver
4. Washington County: Washington · Canonsburg · Peters Township · Cecil Township · North Strabane · Chartiers Township
5. Westmoreland County: Greensburg · Latrobe · Jeannette · Irwin · North Huntingdon · Hempfield Township · Murrysville · Unity Township
6. Lawrence County: New Castle · Hermitage
7. Mercer County: Hermitage · Grove City · Sharon · Farrell
8. Fayette County: Uniontown · Connellsville · Masontown
9. Somerset County: Somerset · Johnstown (border) · Laurel Highlands communities
10. Crawford County: Meadville · Titusville
How to Join West Penn MLS
By integrating Xara Cloud with West Penn Multi-List, Inc., you can streamline your real estate marketing efforts across Western Pennsylvania, ensuring efficient and professional material generation for all your listings from Pittsburgh’s neighborhoods to the region’s 17 counties. For more information, visit the West Penn MLS official website.
Eligibility: West Penn Multi-List, Inc. membership is open to licensed Pennsylvania real estate brokers in good standing, appraisers, and Affiliate Subscribers (Home Inspectors and Radon Testers). Importantly, NAR membership is not required — agents simply need to be affiliated with a broker subscriber in good standing.
- 1Application
Download the appropriate forms from westpennmls.com: New Agent/Agent Status Change Form for agents, or contact WPML directly to apply as a new broker subscriber. Principals must complete a broker application and submit documentation confirming their Pennsylvania real estate license in good standing. - 2Approval
Once approved, you will receive access to the West Penn MLS Matrix platform. You can then immediately begin integrating with Xara Cloud. - 3Connect with Xara
Once your West Penn MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency across West Penn MLS’s 17-county Western Pennsylvania coverage area — anchored by Pittsburgh, the ‘Burgh’s 90+ neighborhoods, and one of Pennsylvania’s most enduring real estate markets.