The MLS/CLAW Import
Create Marketing Materials Instantly with The MLS / CLAW and Xara Cloud
Automatically turn The MLS / CLAW (Combined L.A./Westside MLS) listings into agent marketing materials. Xara instantly syncs properties across Beverly Hills, Malibu, West Hollywood, Santa Monica, and the broader Greater Los Angeles region to marketing documents and sends your agents ready-to-execute campaigns without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
The MLS/CLAW and Xara Cloud
Plug The MLS/CLAW Listings Into Your Marketing
Easily link your The MLS / CLAW account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Beverly Hills, Malibu, West LA, and the Greater Los Angeles region.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the world's most prestigious and competitive real estate markets.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire LA brokerage, from Malibu's oceanfront estates to Beverly Hills' iconic hillside homes and the Westside's vibrant neighborhoods.
Increase Brand Awareness
Create and distribute on-brand materials across Beverly Hills, Bel Air, Brentwood, Santa Monica, West Hollywood, Venice, Malibu, and every LA community your agents serve—with luxury-level consistency on every piece.
How to Use Xara Cloud with The MLS/CLAW
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey for
The MLS / CLAW listings across Beverly Hills, Malibu, West LA, and the Greater Los Angeles region.Provide Your The MLS/CLAW Office Credentials
We'll enter your office and broker ID
to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your agents
the moment a listing is added or updated in The MLS / CLAW. No one needs to create or manage anything.
Playbooks to Reach More Clients with The MLS/CLAW Listings
ync your The MLS / CLAW listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Greater Los Angeles's world-renowned luxury market.
Promote New MLS Listings
Capture immediate attention for new listings in Beverly Hills, Malibu, Bel Air, Santa Monica, and across Greater LA. Generate Just Listed materials the moment a property enters The MLS / CLAW system
Open House Campaigns
Advertise open house events to attract prospective buyers—local residents, transplants, and international investors—across LA’s most iconic neighborhoods. Create materials that match the prestige of every property.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns sent automatically—keeping your listings competitive across LA’s fast-moving, high-stakes luxury landscape.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to build your reputation in Beverly Hills, Brentwood, Pacific Palisades, or the Sunset Strip—and attract new high-net-worth clients.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get The MLS/CLAW API Credentials
- 1Locate Your The MLS / CLAW Office ID
Log in to your The MLS / CLAW account at themls.com. Navigate to your account settings or contact your affiliated REALTOR® Association—such as Beverly Hills/Greater LA AoR or the Malibu Association of REALTORS®—to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your The MLS / CLAW Office ID and Broker ID into Xara Cloud’s integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your The MLS / CLAW listings directly to their respective listing agents across Greater Los Angeles.
What is The MLS/CLAW?
The MLS / CLAW (Combined L.A./Westside Multiple Listing Service, Inc.) is a privately held, REALTOR®-owned multiple listing service incorporated in California in 1992 and headquartered in Beverly Hills, CA. Serving more than 16,000 real estate professionals across the Greater Los Angeles region, The MLS / CLAW specializes in the most prestigious and high-value neighborhoods in Southern California—from Malibu’s Pacific Coast Highway and Beverly Hills to West Hollywood, Santa Monica, Brentwood, Pacific Palisades, and the Westside.
The MLS / CLAW is widely recognized as being at the forefront of MLS technology and member service, offering 24/7 support, webinars, personal training, hands-on classes, and help desk services. It publishes The MLS Broker Caravan—a weekly magazine distributed to over 4,000 brokers and agents—and its listings are also accessible to CRMLS members through a reciprocal data-share, extending reach across all of Southern California.
Why Choose The MLS/CLAW with Xara Cloud?
With The MLS / CLAW covering Greater Los Angeles's most prestigious and high-value neighborhoods and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—from Malibu's cliffs to Beverly Hills' estates and the Westside's vibrant communities.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every The MLS / CLAW listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in The MLS / CLAW platform—matching the caliber of every LA luxury listing.
Increase Efficiency:
Seamlessly integrate with The MLS / CLAW to streamline marketing across Beverly Hills, Malibu, West Hollywood, Santa Monica, Brentwood, Pacific Palisades, Venice, and all Greater LA communities
Broad Coverage:
Headquartered in Beverly Hills, The MLS / CLAW is the go-to MLS for the Westside's most exclusive listings. Its data share with CRMLS amplifies reach to all of Southern California's 26,000+ professionals.
The MLS/CLAW Coverage
The MLS / CLAW covers the Greater Los Angeles region—with a core focus on the Westside, the Santa Monica Mountains, and the most prestigious communities in Los Angeles County—as well as extending into Orange County, Ventura County, the San Fernando Valley, San Gabriel Valley, Coachella Valley, and the Inland Empire, including:
Member Associations
1. Beverly Hills/Greater LA Association of REALTORS®
2. Malibu Association of REALTORS®
3. Southwest Los Angeles Association of REALTORS®
4. Palm Springs Regional Association of REALTORS®
5. Conejo Simi Moorpark Association of REALTORS®
6. Arcadia Association of REALTORS®
7. Southwest Riverside County Association of REALTORS®
Key Cities & Communities
1. Beverly Hills & Bel Air
2. Malibu & Pacific Palisades
3. West Hollywood & Sunset Strip
4. Santa Monica & Venice
5. Brentwood & Westwood
6. Culver City & Marina del Rey
7. Hollywood Hills & Silver Lake
8. San Fernando Valley
9. Pasadena & San Gabriel Valley
10. Ventura County
11. Palm Springs & Coachella Valley
12. Inland Empire
How to Join The MLS/CLAW
By integrating Xara Cloud with The MLS / CLAW, you streamline your real estate marketing across Greater Los Angeles, ensuring professional material generation for all your listings. For more information, visit the The MLS / CLAW official website.
Eligibility: Available to licensed California real estate brokers, salespersons, and certified appraisers who are members of one of The MLS / CLAW’s Shareholder REALTOR® Associations. Your employing broker must be a Participant with The MLS / CLAW for individual agents to subscribe.
- 1Application
Apply for membership through one of The MLS / CLAW’s affiliated Shareholder REALTOR® Associations—such as the Beverly Hills/Greater LA Association of REALTORS® or the Malibu Association of REALTORS®. Visit themls.com for membership details and affiliated association contacts. - 2Requirements
Hold an active California real estate broker’s or salesperson’s license and be a member in good standing of a Shareholder REALTOR® Association affiliated with The MLS / CLAW. Your employing broker must be a Participant for agent subscriber access. - 3Connect with Xara
Once your The MLS / CLAW access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from Beverly Hills to Malibu, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.