SmartMLS Import
Create Marketing Materials Instantly with SmartMLS and Xara Cloud
Automatically turn SmartMLS listings into agent marketing materials. Xara instantly syncs Connecticut’s single trusted MLS database—covering all eight counties from Stamford and Greenwich to Hartford and New Haven—to marketing documents and sends your agents ready-to-execute campaigns without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
SmartMLS and Xara Cloud
Plug SmartMLS Listings Into Your Marketing
Easily link your SmartMLS account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across all eight Connecticut counties—from Fairfield County's Gold Coast to the Quiet Corner.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the wealthiest and most competitive real estate markets in the Northeast.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire Connecticut brokerage, from Stamford's corporate commuter market to the Connecticut River Valley and coastal communities.
Increase Brand Awareness
Create and distribute on-brand materials across Stamford, Greenwich area, New Haven, Hartford, Bridgeport, Norwalk, and every Connecticut community your agents serve—with professional consistency on every piece.
How to Use Xara Cloud with SmartMLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey for
SmartMLS listings across all eight Connecticut counties.Provide Your SmartMLS Office Credentials
We'll enter your SmartMLS office
and broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your agents
the moment a listing is added or updated in SmartMLS Matrix. No one needs to create or manage anything.
Playbooks to Reach More Clients with SmartMLS Listings
Sync your SmartMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Connecticut's high-value and competitive housing market.
Promote New MLS Listings
Capture immediate attention for new listings in Stamford, New Haven, Hartford, Westport, and across all eight Connecticut counties. Generate Just Listed materials the moment a property enters SmartMLS.
Open House Campaigns
Advertise open house events to attract prospective buyers across Connecticut. Create engaging materials to draw traffic in the Gold Coast’s high-end market, New Haven’s urban core, or Hartford’s vibrant neighborhoods.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your SmartMLS listings competitive across Connecticut’s varied and active price landscape.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm Connecticut neighborhoods, attract new clients, and build your reputation across Fairfield, New Haven, Hartford, and surrounding counties.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get SmartMLS API Credentials
- 1Locate Your SmartMLS Office ID
Log in to your SmartMLS Matrix account at smartmls.com. Navigate to your account settings or contact your affiliated local Board of REALTORS® to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your SmartMLS Office ID and Broker ID into Xara Cloud’s SmartMLS integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your SmartMLS listings directly to their respective listing agents across Connecticut.
What is SmartMLS?
SmartMLS is Connecticut’s single unified multiple listing service, formed on April 1, 2017 through the merger of the Connecticut Multiple Listing Service (CTMLS) and the Greater Fairfield County CMLS (GFC CMLS). Headquartered in Milford, CT, SmartMLS serves over 20,000 real estate professionals across all eight Connecticut counties—representing approximately 96% of all REALTORS® in the state—making it one of the top twenty largest MLSs in the country.
SmartMLS operates on CoreLogic’s Matrix MLS platform, providing real-time listing data with zero lag. It powers over $18.5 billion in real estate transactions annually, and its tool suite includes Matrix MLS, Instanet Solutions, MarketStats, Homesnap, ShowingTime, ListTrac, RatePlug, MyFloodStatus, Realist, Remine, RentSpree, and Realtors Property Resource (RPR). SmartMLS is the single trusted source for Connecticut real estate data—where every listing begins and every transaction is supported.
Why Choose SmartMLS with Xara Cloud?
With SmartMLS powering 96% of Connecticut's REALTORS® and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across one of the highest-income and most sought-after real estate markets in the entire Northeast.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every SmartMLS listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in SmartMLS Matrix—updated in real time, every time.
Increase Efficiency:
Seamlessly integrate with SmartMLS to streamline marketing across Fairfield, New Haven, Hartford, Litchfield, Middlesex, New London, Tolland, and Windham counties—no manual work required.
Broad Coverage:
SmartMLS serves 96% of CT REALTORS® and generates $18.5 billion in annual transactions. Pairing it with Xara Cloud means your brokerage markets at the speed and scale Connecticut's premium market demands.
SmartMLS Coverage
SmartMLS covers all eight Connecticut counties—from Fairfield County’s Gold Coast bordering New York City to the Quiet Corner in the northeast—serving 96% of Connecticut REALTORS® and virtually every residential property in the state, including:
Counties Covered
1. Fairfield County (Stamford, Norwalk, Westport)
2. New Haven County (New Haven, Waterbury)
3. Hartford County (Hartford, West Hartford)
4. Litchfield County (Torrington, Litchfield)
5. Middlesex County (Middletown, Essex)
6. New London County (New London, Groton)
7. Tolland County (Storrs, Vernon)
8. Windham County (Putnam, Willimantic)
Key Cities & Communities
1. Stamford
2. Norwalk & Westport
3. Bridgeport & New Haven
4. Hartford & West Hartford
5. Waterbury & Meriden
6. Milford & Hamden
7. Danbury & Ridgefield
8. Greenwich area (via dual members)
9. Mystic & Stonington
10. New Milford & Torrington
11. Middletown & Old Saybrook
12. Storrs (UConn area)
How to Join SmartMLS
By integrating Xara Cloud with SmartMLS, you streamline your real estate marketing across Connecticut, ensuring professional material generation for all your listings. For more information, visit the SmartMLS official website.
Eligibility:vailable to licensed Connecticut real estate agents and brokers who are in good standing with their local Board of REALTORS®. SmartMLS membership is accessed through affiliated local REALTOR® Associations across Connecticut.
- 1Application
Apply for SmartMLS access through your local affiliated Board of REALTORS® in Connecticut. Visit smartmls.com for membership information and to find the appropriate local association for your area. New members must have an active CT real estate license and be in good standing with their local Board. - 2Requirements
Once your SmartMLS Matrix access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from the very first day. - 3Connect with Xara
Once your HAR MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.