PrimeMLS Import

Create Marketing Materials Instantly with PrimeMLS and Xara Cloud

Automatically turn PrimeMLS listings into agent marketing materials. Xara Cloud instantly syncs New England and New York properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Already have an PrimeMLS Listing?

Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:

Benefits of Automated Marketing with with
PrimeMLS and Xara Cloud

  • Plug PrimeMLS Listings Into Your Marketing

    Easily link your PrimeMLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut, or New York.

  • Replicate Success

    Xara takes agents through the right steps to promote their listings in a few clicks, ensuring every property—from a Vermont ski chalet to a New Hampshire lakefront home to a Maine coastal cottage—gets the same polished, professional treatment.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across America's first and only complete seven-state MLS.

  • Increase Brand Awareness

    Create and distribute materials that align with your brokerage's brand standards across PrimeMLS's vast New England footprint—one of the most diverse and sought-after regional real estate markets in the United States.

How to Use Xara Cloud with PrimeMLS

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin.

  • Provide Your PrimeMLS Office Credentials

    Enter your PrimeMLS office and
    broker ID to connect with Xara Cloud's
    integration settings—no technical setup required on your end.

  • Automate Marketing

    Xara Cloud will generate and send marketing materials for all your agents.
    No one needs to create or do any
    management tasks.

Request Demo

Playbooks to Reach More Clients with PrimeMLS Listings

Sync your PrimeMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more buyers—and promote properties faster—across PrimeMLS's seven-state New England and New York territory, where buyers range from Boston-area relocators to international buyers of Vermont ski resort properties.

  • Promote New MLS Listings

    Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—reaching the full buyer pool across New England and beyond.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set—critical during New England’s competitive spring and fall selling seasons.

  • Price Reduction Campaigns

    Inform potential buyers about price changes instantly. Updates materials with new pricing information and sends out campaigns automatically across every channel.

  • Just Sold Campaigns

    Announce successful sales with engaging materials.
    Use success stories to attract new clients across New England. Farm target communities and highlight results on social media.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get PrimeMLS API Credentials

  • 1Locate Your PrimeMLS Office ID
    Log in to your PrimeMLS account via Paragon at primemls.com. Navigate to your office profile or contact PrimeMLS support to obtain your unique Office ID.
  • 2Integrate with Xara Cloud
    Enter your PrimeMLS Office ID into Xara Cloud’s PrimeMLS integration settings.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your PrimeMLS listings to their respective listing agent.
prime mls login screen

What is PrimeMLS?

PrimeMLS is America’s first complete multistate Multiple Listing Service — a shareholder-owned, member-centric MLS serving more than 12,000 real estate professionals across seven states: New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut, and portions of New York. Formed in 1994 as NEREN (New England Real Estate Network) and rebranded as PrimeMLS in April 2023, the organization’s new name reflects its evolution beyond geographic boundaries and its mission “to remain a collaborative leader among MLSs.”

Headquartered in Concord, New Hampshire, and led by CEO Chad Jacobson, PrimeMLS is widely recognized for its award-winning customer service, training, and support — with a member-centric culture that has made it the MLS of choice for more than two dozen local REALTOR® associations across New England. The name “PrimeMLS” is rooted in the Latin “prima hora” (first hour), embodying readiness, leadership, and a new beginning — fitting for an organization that pioneered the multistate MLS model. PrimeMLS runs on the Paragon platform from Black Knight and delivers an industry-leading suite of member tools, dual public websites (primemls.com and commercial.primemls.com), and comprehensive public records data spanning all of New England and New York through its CRS tax platform.

Why Choose PrimeMLS with Xara Cloud?

By integrating PrimeMLS listings with Xara Cloud's marketing center, brokerages across New England can amplify their agents' outreach, reduce marketing costs, and maximize listing visibility across seven states and one of the most distinctive regional real estate markets in the country. Some benefits:

  • Automate Marketing Efforts:

    Save time by automating the creation and distribution of marketing materials across PrimeMLS's seven-state footprint—from the White Mountains to the Rhode Island coast, and everywhere in between.

  • Enhance Listings:

    Automatically enhance your property listings with professional marketing materials tailored to New England buyers—from first-time homeowners in New Hampshire to vacation home buyers in Vermont and coastal Maine. Reason 3

  • Increase Efficiency:

    Seamlessly integrate with PrimeMLS to streamline your marketing operations—no manual work, no delays, ensuring every listing benefits from immediate, multi-channel promotion the moment it goes live.

  • Broad Coverage:

    While PrimeMLS includes Property Panorama for virtual tours and digital marketing, Xara Cloud delivers a complete marketing center—branded print materials, email campaigns, door-to-door mailers, and multi-channel playbooks—giving your agents the full toolkit to win more listings and close more deals.

Request Demo

PrimeMLS Coverage

PrimeMLS serves real estate professionals across seven states through more than 25 shareholder REALTOR® associations, covering communities from the Canadian border to southern New England:

Shareholder REALTOR® Associations

1. Addison County BOR (VT)
2. Capital Region BOR (NH)
3. Contoocook Valley BOR (NH)
4. Crown Point BOR (VT)
5. Granite State South BOR (NH)
6. Greater Claremont BOR (NH)
7. Greater Newburyport REALTORS® (MA)
8. Green Mountain AOR (VT)
9. Lakes Region BOR (NH)
10. Lamoille Area BOR (VT)
11. Manchester/Nashua BOR (NH)
12. Monadnock Region BOR (NH)
13. New Hampshire Commercial Investment BOR (NH)
14. North Country BOR (NH/VT)
15. Northwest Vermont REALTOR® Association (VT)
16. Orleans County BOR (VT)
17. Seacoast BOR (NH)
18. South Central Vermont BOR (VT)
19. Southern Vermont AOR (VT)
20. Strafford County BOR (NH)
21. Sunapee Region BOR (NH)
22. The Northeast AOR (ME/MA)
23. Upper Valley BOR (NH/VT)
24. White Mountain BOR (NH)
25. Windsor County BOR (VT)

Key Cities & Communities

1. New Hampshire: Manchester · Nashua · Concord · Portsmouth · Dover · Keene · Laconia · Berlin · Hanover · Lebanon · Exeter · Hampton
2. Vermont: Burlington · Montpelier · Rutland · Stowe · Woodstock · Brattleboro · Middlebury · St. Johnsbury · Newport
3. Maine: Portland · Kennebunk · Kennebunkport · York · Wells · Augusta · Bangor
4. Massachusetts: Newburyport · Amesbury · Gloucester · Newbury
5. New York: Lake Placid area and surrounding communities

How to Join PrimeMLS

By integrating Xara Cloud with PrimeMLS, you can streamline your real estate marketing efforts across New England and New York, ensuring efficient and professional material generation for all your listings—from Vermont ski country to the Maine coast and everything in between. For more information, visit the PrimeMLS official website or PrimeMLS Commercial.

Eligibility: Licensed real estate brokers, appraisers, assessors, and auctioneers in any of the New England states or New York can join PrimeMLS. Agents join as subscribers through a member broker’s office.

  • 1Application
    Apply online at primemls.com. You must be licensed in one of the seven covered states. Membership is available for brokers (participants), agents (subscribers), appraisers, assessors, and auctioneers. For association membership, contact the relevant shareholder REALTOR® association in your state.
  • 2Approval
    Once approved, you will receive access to PrimeMLS via the Paragon platform and Paragon Connect mobile app, along with a full suite of included member tools — Showingly, Cubicasa, Property Panorama, RentSpree, GenuisPrice, CRS tax records, Supra lockboxes, RatePlug, Affiliate Connect, and more. You can immediately begin integrating with Xara Cloud. For questions, contact PrimeMLS at primemls.com.
  • 3Connect with Xara
    Once your PrimeMLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.

Official Website

primemls.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency across PrimeMLS’s seven-state New England and New York territory.