NorthstarMLS Import
Create Marketing Materials Instantly with NorthstarMLS and Xara Cloud
Automatically turn NorthstarMLS listings into agent marketing materials. Xara instantly syncs Minnesota’s largest MLS properties—spanning the Twin Cities metro, Greater Minnesota, and western Wisconsin—to marketing documents and sends your agents ready-to-execute campaigns without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
NorthstarMLS and Xara Cloud
Plug NorthstarMLS Listings Into Your Marketing
Easily link your NorthstarMLS account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Minnesota and western Wisconsin.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the Midwest's most stable and active real estate markets.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage, from Minneapolis and St. Paul neighborhoods to lake country, the Northwoods, and the St. Croix Valley.
Increase Brand Awareness
Create and distribute on-brand materials across Minneapolis, St. Paul, Edina, Plymouth, Maple Grove, Eden Prairie, Woodbury, and every Minnesota and Wisconsin community your agents serve.
How to Use Xara Cloud with NorthstarMLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your automated
marketing journey for NorthstarMLS
listings across the Twin Cities metro, Greater Minnesota, and western Wisconsin.Provide Your NorthstarMLS Office Credentials
We'll enter your NorthstarMLS office and
broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your agents
the moment a listing is added or updated in NorthstarMLS Flexmls or Matrix. No one needs to create or manage anything.
Playbooks to Reach More Clients with NorthstarMLS Listings
Sync your NorthstarMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Minnesota and western Wisconsin.
Promote New MLS Listings
Capture immediate attention for new listings in Minneapolis, St. Paul, Edina, Plymouth, and across Greater Minnesota. Generate Just Listed materials the moment a property enters NorthstarMLS Flexmls or Matrix.
Open House Campaigns
Advertise open house events to attract prospective buyers across the Twin Cities metro and Minnesota lake communities. Create engaging materials to drive traffic in Minnesota’s active spring and fall markets.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns sent automatically—keeping your NorthstarMLS listings competitive across Minnesota’s varied and seasonal market.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm Twin Cities neighborhoods, lake cabin communities, or Greater Minnesota markets and build your reputation statewide.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get NorthstarMLS API Credentials
- 1Locate Your NorthstarMLS Office ID
Log in to your NorthstarMLS account via Flexmls or Matrix at northstarmls.com. Navigate to your account settings or contact your affiliated REALTOR® Association to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your NorthstarMLS Office ID and Broker ID into Xara Cloud’s NorthstarMLS integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your NorthstarMLS listings directly to their respective listing agents across Minnesota and Wisconsin.
What is NorthstarMLS?
NorthstarMLS is the largest multiple listing service in Minnesota, owned and operated by Regional MLS of Minnesota, Inc. (RMLS) and founded in 1987. Serving approximately 20,000 REALTORS® and appraisers across all of Minnesota and five western Wisconsin counties (Buffalo, Pepin, Pierce, Polk, and St. Croix), NorthstarMLS has also served as a Common Data Platform for REALTOR® associations in Iowa, North Dakota, and South Dakota—facilitating over $32 billion in annual real estate transactions.
NorthstarMLS gives members a choice of two powerful MLS platforms—Flexmls and Matrix—both powered by the same NorthstarMLS database. Its comprehensive tool suite includes InfoSparks market stats, ShowingTime, Remine PRO, TrustFunds, Homesnap PRO, HomeSpotter, ListTrac, CubiCasa floor plans, TransactionDesk with Authentisign eSignatures, and Realist Tax Data covering all of Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota.
Why Choose NorthstarMLS with Xara Cloud?
With NorthstarMLS powering Minnesota's entire real estate market and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across the Twin Cities metro, Greater Minnesota, and the western Wisconsin communities along the St. Croix Valley.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every NorthstarMLS listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in NorthstarMLS Flexmls or Matrix.
Increase Efficiency:
Seamlessly integrate with NorthstarMLS to streamline marketing across Hennepin, Ramsey, Dakota, Washington, Anoka, Scott, Carver, and all Minnesota counties—no manual work required.
Broad Coverage:
NorthstarMLS is the sole MLS provider for Minnesota REALTOR® associations, supporting over $32 billion in annual transactions. Pairing it with Xara Cloud means your brokerage promotes every listing with statewide reach and professional speed.
NorthstarMLS Coverage
NorthstarMLS covers all of Minnesota and five counties in western Wisconsin (Buffalo, Pepin, Pierce, Polk, and St. Croix)—serving every market from the Twin Cities metro and lake country to the Iron Range, the Arrowhead region, and the River Valley communities, including:
Key Counties
1. Hennepin County (Minneapolis)
2. Ramsey County (St. Paul)
3. Dakota County (Lakeville, Burnsville)
4. Washington County (Woodbury)
5. Anoka County (Blaine, Brooklyn Park)
6. Scott County (Shakopee, Savage)
7. Carver County (Chaska, Chanhassen)
8. Stearns County (St. Cloud)
9. St. Croix County, WI (Hudson)
10. Polk County, WI (Amery)
11. Pierce County, WI (Ellsworth)
12. Crow Wing County (Brainerd)
Key Cities & Communities
1. Minneapolis
2. St. Paul
3. Edina & Eden Prairie
4. Plymouth & Minnetonka
5. Maple Grove & Brooklyn Park
6. Woodbury & Lakeville
7. Bloomington & Burnsville
8. St. Cloud
9. Duluth & the Northshore
10. Brainerd & Lake Country
11. Rochester
12. Hudson, WI & New Richmond, WI
How to Join NorthstarMLS
By integrating Xara Cloud with NorthstarMLS, you streamline your real estate marketing across Minnesota and western Wisconsin, ensuring professional material generation for all your listings. For more information, visit the NorthstarMLS official website.
Eligibility: Available to licensed Minnesota and Wisconsin real estate brokers and agents who are members of a NorthstarMLS participating REALTOR® Association or affiliated brokerage. You must have an active real estate license and be a member of one of NorthstarMLS’s participating brokerages or associations.
- 1Application
Apply for NorthstarMLS access at northstarmls.com or through your local participating REALTOR® Association—such as Minneapolis Area REALTORS®, St. Paul Area Association of REALTORS®, St. Cloud Area Association of REALTORS®, or any other affiliated board. - 2Requirements
Hold an active Minnesota or Wisconsin real estate license and be a member of a NorthstarMLS participating brokerage or REALTOR® Association. NorthstarMLS members choose between Flexmls and Matrix as their primary MLS platform—both are included in the subscription. - 3Connect with Xara
Once your NorthstarMLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from the Twin Cities to Greater Minnesota, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.