NABOR MLS Import

Create Marketing Materials Instantly with NABOR MLS and Xara Cloud

Automatically turn Naples Area Board of REALTORS® MLS listings into agent marketing materials. Xara Cloud instantly syncs Collier County and Southwest Florida properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Already have an NABOR MLS Listing?

Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:

Benefits of Automated Marketing with with
NABOR MLS and Xara Cloud

  • Plug NABOR MLS Listings Into Your Marketing

    Easily link your NABOR MLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across Collier County and the greater Southwest Florida region NABOR serves.

  • Replicate Success

    ara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property—from a luxury beachfront estate in Port Royal to a resort community condo in Pelican Bay or a Marco Island waterfront home.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across one of Florida's most prestigious and high-value real estate markets.

  • Increase Brand Awareness

    Create and distribute materials that align with your brokerage's brand standards across Naples—consistently ranked among the most livable cities in the United States and one of Florida's most sought-after destinations for luxury buyers, snowbirds, and investors worldwide.

How to Use Xara Cloud with NABOR MLS

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin.

  • Provide Your NABOR MLS Office Credentials

    We'll enter your NABOR MLS office and
    broker ID to connect with Xara Cloud.

  • Automate Marketing

    Xara Cloud will generate and send marketing materials for all your agents.
    No one needs to create or do any
    management tasks.

Request Demo

Playbooks to Reach More Clients with NABOR MLS Listings

Sync your NABOR MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more buyers—and promote properties faster—across Naples, Marco Island, Bonita Springs, and the full NABOR territory in one of Florida's most active luxury real estate markets.

  • Promote New MLS Listings

    Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—reaching local, national, and international buyers across NABOR’s 11,000+ active listings market.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set—essential during Naples’s high-season market from November through April when buyer activity surges.

  • Price Reduction Campaigns

    Inform potential buyers about price changes instantly. Updates materials with new pricing information and sends out campaigns automatically across every channel.

  • Just Sold Campaigns

    Announce successful sales with engaging materials.
    Build your reputation in Naples’s most exclusive neighborhoods and communities. Farm specific buildings, communities, and zip codes on social media.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get NABOR MLS API Credentials

  • 1Locate Your NABOR MLS Office ID
    Log in to your NABOR MLS account via Matrix at nabor.com. Navigate to your office profile or contact NABOR Member Services at nabor.com/contact to obtain your unique Office ID.
  • 2Integrate with Xara Cloud
    Enter your NABOR MLS Office ID into Xara Cloud’s NABOR MLS integration settings.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your NABOR MLS listings to their respective listing agent.
nabor login screen

What is NABOR MLS?

The Naples Area Board of REALTORS® and Association of Real Estate Professionals (NABOR®) is one of Florida’s oldest and most established professional real estate organizations — chartered in 1949 and carrying a legacy of over 75 years of serving the Southwest Florida real estate community. Headquartered in Naples, Florida, and serving as the largest trade association in the Collier and Lee County area, NABOR® currently represents over 8,000 members and has a positive, progressive impact on the Naples community through advocacy, education, professional standards, and member services.

NABOR®’s Multiple Listing Service is operated by M.L.S. of Naples, Inc., a wholly owned for-profit subsidiary of NABOR® established specifically to run the MLS on behalf of its members. The NABOR MLS provides Collier County and Southwest Florida’s most comprehensive and accurate listing database for residential and commercial property, running on the CoreLogic Matrix platform with a full suite of integrated member tools including ShowingTime, Supra eKEY lockboxes, Remine Pro, Builders Update, Cloud CMA, Form Simplicity, iMapp, Realist, Realbiz 360, MLS Advantage, RPR, zipForm Plus, and ListTrack. NABOR® members also receive access to Stellar MLS — one of Florida’s largest Multiple Listing Services — providing agents the ability to serve clients seamlessly across the entire state of Florida from a single platform. NABOR® further maintains naplesarea.com, a consumer-facing listing portal connecting buyers and renters directly with Naples-area REALTORS® and properties.

Why Choose NABOR MLS with Xara Cloud?

By integrating NABOR MLS listings with Xara Cloud's marketing center, brokerages across Naples and Southwest Florida can amplify their agents' outreach, elevate their listings, and reach the affluent national and international buyer pool that makes Collier County one of the most desirable real estate markets in the United States. Some benefits:

  • Automate Marketing Efforts:

    Save time by automating the creation and distribution of marketing materials across Collier County and the greater Naples area — reaching the luxury buyers, snowbirds, retirees, and international investors who define Naples's high-season and year-round market.

  • Enhance Listings:

    Automatically enhance your property listings with professional marketing materials that match the premium character of the NABOR market — from Naples's beachfront estates and gated golf communities to Marco Island's waterfront homes and Bonita Springs's resort-style condos.

  • Increase Efficiency:

    Automatically enhance your property listings with professional marketing materials that match the premium character of the NABOR market — from Naples's beachfront estates and gated golf communities to Marco Island's waterfront homes and Bonita Springs's resort-style condos.

  • Broad Coverage:

    NABOR MLS's Stellar MLS participation means your Xara Cloud campaigns are backed by listing exposure across one of the largest MLSs in Florida — giving Naples listings maximum reach to buyers anywhere in the state.

Request Demo

NABOR MLS Coverage

NABOR MLS serves real estate professionals across Collier County and parts of Lee County in Southwest Florida, with statewide Florida listing coverage through Stellar MLS access — all from one NABOR membership:

Primary MLS (M.L.S. of Naples, Inc.)

NABOR’s own Matrix-based MLS covers Collier County and the Southwest Florida regional market in partnership with neighboring Lee County associations.

Statewide Access

Through Stellar MLS (included with NABOR membership), agents access listings across Central and South Florida, giving NABOR members the ability to serve clients buying or selling anywhere in the state.

Primary Coverage — Collier County

1. Naples and Central Naples: Old Naples · Port Royal · Moorings · Park Shore · Pelican Bay · Vanderbilt Beach · North Naples · East Naples · Lely
2. Master-Planned Communities: Grey Oaks · Quail Creek · Quail West · Tiburon · Mediterra · Miromar Lakes (partial) · Talis Park · Olde Cypress · Fiddler’s Creek · Esplanade · Greyhawk at Golf Club of the Everglades
3. East Collier County: Ave Maria · Golden Gate Estates · Immokalee
4. South Collier County: Marco Island · Isles of Capri · Everglades City · Chokoloskee
5. Regional Coverage — Lee County (Partial)
6. Bonita Springs · Estero · Fort Myers (partial) · Cape Coral (partial)

How to Join NABOR MLS

By integrating Xara Cloud with NABOR MLS, you can streamline your real estate marketing efforts across Naples, Marco Island, Bonita Springs, and Southwest Florida — ensuring efficient and professional material generation for every listing in one of Florida’s most prestigious real estate markets. For more information, visit the NABOR official website.

Eligibility: Licensed Florida real estate brokers, agents, and appraisers operating in Southwest Florida can join NABOR® and receive NABOR MLS access. Membership types include REALTOR® members, Appraiser members, Affiliate members (vendors/service providers), and Institute Affiliate members.

  • 1Application
    Complete your NABOR membership application online at nabor.com/membership. You will need your Florida real estate license number, your employing broker’s information, and payment of applicable membership dues to Florida REALTORS® and NAR. All new REALTOR® members are required to complete a New Member Orientation before receiving full NABOR® and NABOR MLS access — orientation may be waived if you have previously completed orientation at another Florida board.
  • 2Approval
    Once approved and orientation is complete, you will receive access to the NABOR Matrix platform, all included MLS tools, Stellar MLS access for statewide Florida coverage, Supra eKEY lockboxes, ShowingTime, and NABOR®’s full suite of education, advocacy, and member services. You can then immediately begin integrating with Xara Cloud. For membership questions, visit nabor.com/membership or contact NABOR® Member Services.
  • 3Connect with Xara
    Once your NABOR MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.

Official Website

nabor.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency across NABOR’s Southwest Florida market — one of the nation’s premier luxury real estate destinations and a perennial top-ranked community for livability, lifestyle, and quality of life.