MRED Import
Create Marketing Materials Instantly with Midwest Real Estate Data and Xara Cloud
Automatically turn Midwest Real Estate Data listings into agent marketing materials. Xara instantly syncs MRED properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients across Chicagoland, northern Illinois, southern Wisconsin, and northwest Indiana—without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
MRED and Xara Cloud
Plug MRED Listings Into Your Marketing
Easily link your MRED account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across the Chicagoland metro and surrounding region.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the nation's largest metro real estate markets.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage, from Chicago's neighborhoods to the collar counties and beyond.
Increase Brand Awareness
Create and distribute on-brand materials across Chicago, Naperville, Aurora, Evanston, Schaumburg, and every Chicagoland community your agents serve—with professional consistency on every piece.
How to Use Xara Cloud with MRED
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your automated marketing journey for MRED listings
across the Chicagoland metro and
surrounding tri-state area.Provide Your MRED Office Credentials
We'll enter your MRED office and broker ID to connect with Xara Cloud's
integration settings—no technical
setup required on your end.Automate Marketing
Sync your MRED listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Chicagoland and the greater Midwest.
Playbooks to Reach More Clients with MRED Listings
Sync your MRED listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Chicagoland and the greater Midwest.
Promote New MLS Listings
Capture immediate attention for new listings in Chicago, Naperville, Aurora, and the collar counties. Generate Just Listed materials the moment a property enters MRED’s connectMLS platform.
Open House Campaigns
Advertise open house events to attract prospective buyers across Chicagoland. Create engaging materials with all necessary details to drive foot traffic across Chicago’s neighborhoods and suburban communities.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your MRED listings competitive across the diverse Chicagoland price spectrum.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm Chicago neighborhoods and suburban communities, attract new clients, and build your reputation across the Midwest.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get MRED API Credentials
- 1Locate Your MRED Office ID
Log in to your MRED connectMLS account at mredllc.com. Navigate to your account settings or contact your affiliated local REALTOR® Association to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your MRED Office ID and Broker ID into Xara Cloud’s MRED integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your MRED listings directly to their respective listing agents across Chicagoland.
What is MRED?
Midwest Real Estate Data (MRED) is the leading real estate data aggregator and MLS service provider for the Chicagoland area, founded in 2008 through the merger of multiple MLS systems across Illinois. Headquartered in Lisle, IL, MRED serves more than 45,000 brokers and agents across approximately 8,000 offices—making it one of the largest MLS providers in the United States and the dominant MLS for the third-largest metropolitan area in the country.
MRED’s flagship platform, connectMLS, provides real estate professionals with accurate, real-time property data, market analytics, and industry-leading technology tools including Remine, Cloud CMA, HomePath, and InfoSparks. MRED has been recognized as the most innovative MLS in the US and holds RESO Gold Certification—ensuring data accuracy and consistency across all integrations.
Why Choose MRED with Xara Cloud?
With MRED's comprehensive coverage of Chicagoland and surrounding markets and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across one of the most expansive and active MLS regions in the country.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every MRED listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in MRED's connectMLS platform.
Increase Efficiency:
Seamlessly integrate with MRED to streamline marketing across Cook, DuPage, Lake, Will, Kane, McHenry, and all surrounding counties—no manual work required.
Broad Coverage:
Chicagoland is the third-largest MSA in the United States with nearly 10 million people. Xara ensures your brokerage promotes every listing with speed and professionalism at that scale.
MRED Coverage
MRED serves the greater Chicagoland area and surrounding region across northern Illinois, southern Wisconsin, and northwest Indiana—covering thousands of communities and over 57,000 active listings, including:
Key Counties
1. Cook County, IL
2. DuPage County, IL
3. Lake County, IL
4. Will County, IL
5. Kane County, IL
6. McHenry County, IL
7. Kendall County, IL
8. DeKalb County, IL
9. Grundy County, IL
10. Kenosha County, WI
11. Racine County, WI
12. Lake County, IN
Key Cities & Communities
1. Chicago
2. Naperville
3. Aurora
4. Joliet
5. Evanston
6. Schaumburg
7. Arlington Heights
8. Elgin
9. Oak Park
10. Downers Grove
11. Kenosha, WI
12. South Bend, IN
How to Join MRED
By integrating Xara Cloud with MRED, you streamline your real estate marketing across Chicagoland and the greater Midwest, ensuring professional material generation for all your listings. For more information, visit the MRED official website.
Eligibility: Available to licensed real estate brokers, agents, and appraisers in Illinois, southern Wisconsin, and northwest Indiana. Interested agents must register through their local REALTOR® Association affiliated with MRED.
- 1Application
Register through your local REALTOR® Association affiliated with MRED—such as the Chicago Association of REALTORS®, Illinois REALTORS®, or another participating board. Visit mredllc.com for a full list of affiliated associations. - 2Requirements
Hold an active real estate license in Illinois, Wisconsin, or Indiana (depending on your service area), and be affiliated with a broker who participates in MRED. MRED offers free online and in-person training via connectMLS to get started quickly. - 3Connect with Xara
Once your MRED connectMLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.