MLS PIN Import

Create Marketing Materials Instantly with MLS PIN and Xara Cloud

Automatically turn MLS Property Information Network listings into agent marketing materials. Xara instantly syncs MLS PIN properties—powered by Pinergy—to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients across Massachusetts, Rhode Island, and New Hampshire without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Benefits of Automated Marketing with with
MLS PIN and Xara Cloud

  • Plug MLS PIN Listings Into Your Marketing

    Easily link your MLS PIN account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Massachusetts, Rhode Island, and New Hampshire.

  • Replicate Success

    Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the most educated and affluent real estate markets in the country.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire New England brokerage, from Greater Boston to the Cape and the Berkshires.

  • Increase Brand Awareness

    Create and distribute on-brand materials across Boston, Cambridge, Worcester, Providence, Cape Cod, and every New England community your agents serve—with professional consistency on every piece.

How to Use Xara Cloud with MLS PIN

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin your automated marketing journey for MLS PIN
    listings across Massachusetts, Rhode Island,
    and New Hampshire.

  • Provide Your MLS PIN Office Credentials

    We'll enter your MLS PIN office and broker ID to connect with Xara Cloud's
    integration settings—no technical setup
    required on your end.

  • Automate Marketing

    Xara Cloud will generate and send marketing materials for all your agents the moment a listing is added or updated
    in Pinergy. No one needs to create or
    manage anything.

Request Demo

Playbooks to Reach More Clients with MLS PIN Listings

Sync your MLS PIN listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across New England's competitive housing market.

  • Promote New MLS Listings

    Capture immediate attention for new listings in Greater Boston, Worcester, Providence, and across the Cape. Generate Just Listed materials the moment a property enters MLS PIN via Pinergy.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers across Massachusetts and Rhode Island. Create engaging materials with all necessary details to drive traffic in New England’s fast-moving market.

  • Price Reduction Campaigns

    Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your MLS PIN listings competitive in New England’s tight-inventory environment.

  • Just Sold Campaigns

    Announce successful sales with engaging materials. Use success stories to farm neighborhoods in Boston, Providence, or the South Shore, attract new clients, and build your reputation across New England.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get MLS PIN API Credentials

  • 1Locate Your MLS PIN Office ID
    Log in to your MLS PIN Pinergy account at mlspin.com. Navigate to your account settings or contact MLS PIN’s customer support team to find your Office ID and Broker ID.
  • 2Integrate with Xara Cloud
    Enter your MLS PIN Office ID and Broker ID into Xara Cloud’s MLS PIN integration settings. No API keys required—we handle the technical setup for you.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your Pinergy listings directly to their respective listing agents across New England.
mls pin login

What is MLS PIN?

MLS Property Information Network (MLS PIN) is one of the largest broker-owned multiple listing services in the United States, founded in 1997 and headquartered in Shrewsbury, MA. MLS PIN is the largest broker-owned MLS in New England, serving over 37,000 real estate professionals across Massachusetts, Rhode Island, and much of New Hampshire—as well as offering membership to licensed professionals from all six New England states and New York.

MLS PIN’s in-house-developed Pinergy platform is the daily workhorse for New England agents—providing listing entry, property search, Cloud CMA, Remine, ShowingTime, and more. MLS PIN holds RESO Platinum Certification for both its data dictionary and Web API, and sends real-time property matches to over 250,000 consumers, making it the source of truth for Massachusetts and Rhode Island real estate data.

Why Choose MLS PIN with Xara Cloud?

With MLS PIN's authoritative coverage of Massachusetts, Rhode Island, and New Hampshire and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across all of New England's most sought-after markets.

  • Automate Marketing Efforts:

    Save time by automating the creation and distribution of marketing materials for every MLS PIN listing—so agents can focus on selling, not designing.

  • Enhance Listings:

    Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in MLS PIN's Pinergy platform.

  • Increase Efficiency:

    Seamlessly integrate with MLS PIN to streamline marketing across Middlesex, Suffolk, Norfolk, Worcester, Essex, Plymouth, Bristol, Barnstable, and all Massachusetts counties—no manual work required.

  • Broad Coverage:

    MLS PIN is the largest broker-owned MLS in New England with over 4.3 million off-market records. Pairing it with Xara Cloud means your brokerage markets at the level this premium region demands.

Request Demo

MLS PIN Coverage

MLS PIN covers all of Massachusetts and Rhode Island, much of New Hampshire, and is open to licensed professionals from all six New England states and New York—giving your listings access to the full breadth of the New England market, including:

Counties & States Covered

1. Middlesex County, MA
2. Suffolk County, MA (Boston)
3. Norfolk County, MA
4. Worcester County, MA
5. Essex County, MA
6. Plymouth County, MA
7. Bristol County, MA
8. Barnstable County, MA (Cape Cod)
9. Providence County, RI
10. Kent County, RI
11. Rockingham County, NH
11. Hillsborough County, NH

Key Cities & Communities

1. Boston
2. Cambridge
3. Worcester
4. Springfield
5. Newton & Brookline
6. Quincy & Plymouth
7. Lowell & Lawrence
8. Cape Cod & the Islands
9. The Berkshires
10. Providence, RI
11. Manchester, NH
12. Nashua, NH

How to Join MLS PIN

By integrating Xara Cloud with MLS PIN, you streamline your real estate marketing across New England, ensuring professional material generation for all your listings. For more information, visit the MLS PIN official website.

Eligibility: Available to licensed real estate brokers, agents, and appraisers whose employing broker subscribes to MLS PIN. MLS PIN is open to licensed professionals from all six New England states and New York, offering both full Participant and Subscriber membership options.

  • 1Application
    Complete the online membership application at mlspin.com. New agents joining an existing subscriber office submit a license copy, a Subscriber Information Form, and a Subscriber Agreement Form. New offices apply for Participant membership separately.
  • 2Requirements
    Hold an active real estate broker or sales license in Massachusetts, Rhode Island, New Hampshire, or another New England state. Your employing broker must be an MLS PIN Participant (subscribing office) to grant agent access.
  • 3Connect with Xara
    Once your MLS PIN Pinergy access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from the very first day.

Official Website

www.mlspin.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.