MLS Now Import

Create Marketing Materials Instantly with MLS Now and Xara Cloud

Automatically turn MLS Now listings into agent marketing materials. Xara Cloud instantly syncs Northeast Ohio and Northern West Virginia properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Already have an MLS Now Listing?

Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:

Benefits of Automated Marketing with with
MLS Now and Xara Cloud

  • Plug MLS Now Listings Into Your Marketing

    Easily link your MLS Now account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across Ohio's largest MLS network.

  • Replicate Success

    Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property across Greater Cleveland, Akron, Canton, Youngstown, and beyond.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across MLS Now's 32-county footprint in eastern Ohio and northern West Virginia.

  • Increase Brand Awareness

    Create and distribute materials that align with your brokerage's brand standards across Ohio's largest and most established MLS—serving the market for decades.

How to Use Xara Cloud with MLS Now

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin.

  • Provide Your MLS Now Office Credentials

    Enter your MLS Now office and broker ID to connect with Xara Cloud's
    integration settings—no technical setup required on your end.

  • Automate Marketing

    Xara Cloud will generate and send
    marketing materials for all your agents.
    No one needs to create or do any management tasks.

Request Demo

Playbooks to Reach More Clients with MLS Now Listings

Sync your MLS Now listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster, leading to more closed listings across eastern Ohio and northern West Virginia.

  • Promote New MLS Listings

    Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—across MLS Now’s 32-county network spanning Greater Cleveland, Akron, Canton, and Youngstown.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set.

  • Price Reduction Campaigns

    Inform potential buyers about price changes. Updates materials with new pricing information and sends out campaigns automatically.

  • Just Sold Campaigns

    Announce successful sales with engaging materials.
    Use success stories to attract new clients.
    Farm target areas and highlight them on social media.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get MLS Now API Credentials

  • 1Locate Your MLS Now Office ID
    Log in to your MLS Now account at mlsnow.com. Navigate to your office profile or contact MLS Now support.
  • 2Integrate with Xara Cloud
    Enter your MLS Now Office ID into Xara Cloud’s MLS Now integration settings.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your MLS Now listings to their respective listing agent.
mlsnow login screen

What is MLS NowMLS Now?

MLS Now is Ohio’s largest Multiple Listing Service, serving real estate professionals across 32 primary counties in eastern Ohio and northern West Virginia. Headquartered in Independence, Ohio, MLS Now is the product of decades of regional MLS consolidation—built on a commitment to digital innovation and cooperative service that has made it one of the most recognized MLSs in the Midwest.

MLS Now traces its roots to the merger of two pioneering Ohio MLS organizations: NORMLS (Northern Ohio Regional Multiple Listing Service) and CRIS MLS (Centralized Real Estate Information Services). Together they formed Yes MLS in 2018 before relaunching under the name MLS Now in January 2021—a name reflecting its members’ tenacity for action and real-time responsiveness. Today, MLS Now serves over 13,000 subscribers belonging to 13 Associations of REALTORS®, providing the CoreLogic Matrix platform, comprehensive market data, and a full suite of digital tools that keep brokers and agents ahead in some of Ohio’s most active markets: Greater Cleveland, Akron, Canton, and Youngstown.

As part of a statewide data-sharing initiative, MLS Now also cooperates with Dayton REALTORS® and Northwest Ohio REALTORS® through a shared Matrix environment, giving members reciprocal access to listings across Ohio’s three largest Matrix MLS systems.

Why Choose MLS Now with Xara Cloud?

By integrating MLS Now listings with Xara Cloud's marketing center, brokerages across eastern Ohio and northern West Virginia can amplify their agents' outreach, reduce marketing costs, and increase listing visibility across one of the Midwest's most active real estate markets. Some benefits:

  • Automate Marketing Efforts:

    Save time by automating the creation and distribution of marketing materials across MLS Now's 32-county eastern Ohio and northern West Virginia footprint.

  • Enhance Listings:

    Automatically enhance your property listings with professional marketing materials tailored to Northeast Ohio buyers—from Greater Cleveland to the Mahoning Valley and the Ohio River Valley.

  • Increase Efficiency:

    Seamlessly integrate with MLS Now to streamline your marketing operations—no manual work, no delays, no missed listing windows in Ohio's fast-moving markets.

  • Broad Coverage:

    Ensure your marketing is based on the latest information covering 32 counties and, through Ohio's statewide Matrix data-sharing initiative, reaching even further across the state.

Request Demo

MLS Now Coverage

MLS Now serves real estate professionals across eastern Ohio and northern West Virginia, supporting 13 Associations of REALTORS® and their members across 32 primary counties, including:

Key Cities & Communities

1. Cleveland
2. Akron
3. Canton
4. Youngstown
5. Lorain
6. Elyria
7. Medina
8. Wooster
9. Steubenville
10. Zanesville
11. Marietta
12. Parkersburg (WV)
13. Wheeling (WV area)
14. Warren
15. Massillon
16. Alliance
17. Kent
18. Ravenna
19. Ashtabula
20. Chardon
21. Mentor
22. Painesville

Counties Covered

1. Cuyahoga
2. Summit
3. Stark
4. Mahoning
5. Lorain
6. Lake
7. Medina
8. Portage
9. Trumbull
10. Wayne
11. Ashtabula
12. Geauga
13. Tuscarawas
14. Columbiana
15. Carroll
16. Holmes
17. Jefferson
18. Harrison
19. Belmont
20. Guernsey
21. Muskingum
22. Coshocton
23. Washington
24. Morgan
25. Noble
26. Monroe
27. Perry
28. Jackson
29. Pleasants
30. Ritchie
31. Wood

How to Join MLS Now

By integrating Xara Cloud with MLS Now, you can streamline your real estate marketing efforts across eastern Ohio and northern West Virginia, ensuring efficient and professional material generation for all your listings. For more information, visit the MLS Now official website.

Eligibility: Licensed real estate brokers, agents, and appraisers operating in eastern Ohio or northern West Virginia can join MLS Now. MLS Now also supports MLS of Choice participation for members whose primary association is outside the coverage area.

  • 1Application
    Visit mlsnow.com/join to select your membership type—Participant (broker), Subscriber (agent), or Clerical User—and complete the online application.
  • 2Approval
    Once approved, you will receive access to the MLS Now platform powered by CoreLogic Matrix, a full suite of member tools, free training classes.
  • 3Connect with Xara
    Once your MLS Now access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.

Official Website

mlsnow.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.