MiRealSource Import
Create Marketing Materials Instantly with MiRealSource and Xara Cloud
Automatically turn MiRealSource MLS listings into agent marketing materials. Xara Cloud instantly syncs Southeast Michigan properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Already have an MiRealSource Listing?
Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:
Benefits of Automated Marketing with with
MiRealSource and Xara Cloud
Plug MiRealSource Listings Into Your Marketing
Easily link your MiRealSource account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across Michigan's largest broker-owned MLS network and its statewide data-sharing reach.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property—from a Macomb County family home to an Oakland County luxury listing or a St. Clair County waterfront estate on Lake Huron.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across MiRealSource's Southeast Michigan footprint and beyond.
Increase Brand Awareness
Create and distribute materials that align with your brokerage's brand standards across one of Michigan's most active and data-rich real estate markets—backed by over a century of MLS operation.
How to Use Xara Cloud with MiRealSource
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin.
Provide Your MiRealSource Office Credentials
We'll enter your MiRealSource office and
broker ID to connect with Xara Cloud.Automate Marketing
Xara Cloud will generate and send marketing materials for all your agents.
No one needs to create or do any management
tasks.
Playbooks to Reach More Clients with MiRealSource Listings
Sync your MiRealSource MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more buyers—and promote properties faster—across Southeast Michigan's most comprehensive and data-rich MLS environment.
Promote New MLS Listings
Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—reaching buyers across MiRealSource’s Southeast Michigan primary market and the full statewide reach enabled by the Great Lakes Repository.
Open House Campaigns
Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set—critical in Southeast Michigan’s competitive neighborhoods from Metro Detroit to the Thumb region.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Updates materials with new pricing information and sends out campaigns automatically across every channel.
Just Sold Campaigns
Announce successful sales with engaging materials.
Use success stories to attract new clients across Southeast Michigan. Farm target neighborhoods and highlight results on social media.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get MiRealSource API Credentials
- 1Locate Your MiRealSource Office ID
Log in to your MiRealSource account via Paragon at mirealsource.com. Navigate to your office profile or contact MiRealSource support to obtain your unique Office ID. - 2Integrate with Xara Cloud
Enter your MiRealSource Office ID into Xara Cloud’s MiRealSource integration settings. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your MiRealSource listings to their respective listing agent.
What is MiRealSource?
MiRealSource is Michigan’s largest broker-owned Multiple Listing Service and one of the most established MLS organizations in the United States — founded in 1921 and operating continuously for over a century. Headquartered in Troy, Michigan, MiRealSource has spent more than 100 years giving real estate professionals the technology, education, and data they need to succeed — building a long-standing, stable governance model that is uniquely broker-owned, not association-owned.
This distinction sets MiRealSource apart: because it is a broker-owned MLS, members have the freedom to choose their preferred REALTOR® Association independently, while still receiving full access to the Paragon platform, all member tools, and statewide data — without any penalties or secondary membership requirements. MiRealSource’s three-part mission drives everything it does: providing supreme education for REALTORS®, delivering the most innovative technology available, and maintaining the most accurate data in the state. Today, MiRealSource operates Michigan’s most comprehensive statewide listing database through its participation in the Great Lakes Repository (GLR) — a data-sharing network connecting 13 MLSs across Michigan, giving MiRealSource members access to approximately 92% of all listings in the state and exposure to 30,000 of Michigan’s 32,500 REALTORS®. MiRealSource also vendors eight Association MLS systems on its custom Paragon platform, extending its technology and data standards across a broader Michigan footprint while allowing each Association MLS to retain its own branding, rules, and autonomy.
Why Choose MiRealSource with Xara Cloud?
By integrating MiRealSource listings with Xara Cloud's marketing center, brokerages across Southeast Michigan can amplify their agents' outreach, reduce marketing costs, and maximize listing visibility across Michigan's most data-rich MLS environment. Some benefits:
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials across MiRealSource's Southeast Michigan primary market — Macomb, Oakland, St. Clair, and Wayne Counties — and beyond through the GLR statewide network.
Enhance Listings:
Automatically enhance your property listings with professional marketing materials that match MiRealSource's commitment to accuracy and data quality — putting the most reliable Southeast Michigan listing data to work for your agents' campaigns.
Increase Efficiency:
Seamlessly integrate with MiRealSource to streamline your marketing operations — no manual work, no delays, from listing entry in Paragon to full multi-channel campaign delivery.
Broad Coverage:
MiRealSource's GLR membership connects listings with 92% of Michigan's active inventory — giving Xara Cloud-powered marketing campaigns access to the broadest possible buyer-agent network in the state.
MiRealSource Coverage
MiRealSource serves real estate professionals across Southeast Michigan as its primary market, with statewide reach through its Great Lakes Repository data-sharing network and eight vendored Association MLS partnerships across Michigan:
Vendored Association MLSs
1. Lenawee County Board of REALTORS®
2. Down River Association of REALTORS®
3. Saginaw Board of REALTORS®
4. Greater Shiawassee Association of REALTORS®
5. Midland Board of REALTORS®
6. Bay County Association of REALTORS®
7. Monroe County Association of REALTORS®
8. East Central Board of REALTORS® (ECAR)
Key Cities & Communities
1. Macomb County: Warren · Sterling Heights · Clinton Township · Macomb Township · Shelby Township · St. Clair Shores · Roseville · Eastpointe · Chesterfield · New Baltimore · Romeo
2. Oakland County: Troy · Royal Oak · West Bloomfield · Farmington Hills · Pontiac · Rochester Hills · Auburn Hills · Bloomfield Hills · Waterford · Clarkston · Birmingham
3. St. Clair County: Port Huron · Fort Gratiot · St. Clair · Marine City · Marysville · Algonac
4. Wayne County: Detroit · Dearborn · Livonia · Westland · Dearborn Heights · Redford · Inkster · Riverview · Lincoln Park · Trenton · Canton Township
5. Vendored MLS Cities: Monroe · Adrian (Lenawee) · Saginaw · Midland · Bay City · Corunna (Shiawassee)
How to Join MiRealSource
By integrating Xara Cloud with MiRealSource, you can streamline your real estate marketing efforts across Southeast Michigan and beyond, ensuring efficient and professional material generation for all your listings — from Metro Detroit’s diverse neighborhoods to the waterfront communities of Lake Huron and the Thumb. For more information, visit the MiRealSource official website.
Eligibility: Licensed Michigan real estate brokers, agents, and appraisers can join MiRealSource. Because MiRealSource is a broker-owned MLS — not association-owned — members are not required to join a specific REALTOR® Association to access the platform. This gives you the freedom to choose your preferred association while still receiving full MiRealSource benefits.
- 1Application
Visit mirealsource.com to complete a membership application. Once your application is received and your license information is verified, MiRealSource will process your access to the Paragon system and all included member tools. - 2Approval
Once approved, you will receive full access to MiRealSource via the Paragon5 platform and Paragon Connect mobile app, TransactionDesk® transaction management, ShowingTime, Cloud CMA, BS&A and Realist integrated tax records, the Domii safety app, GLR statewide data sharing, and MiRealSource’s in-house training and education programs. - 3Connect with Xara
Once your MiRealSource access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency across MiRealSource’s Southeast Michigan primary market and its unmatched statewide GLR data network.