MetroList MLS Import

Create Marketing Materials Instantly with MetroList MLS and Xara Cloud

Automatically turn MetroList MLS listings into agent marketing materials. Xara Cloud instantly syncs Northern California and Central Valley properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Already have an MetroList MLS Listing?

Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:

Benefits of Automated Marketing with with
MetroList MLS and Xara Cloud

  • Plug MetroList MLS Listings Into Your Marketing

    Easily link your MetroList MLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a Northern California listing goes live.

  • Replicate Success

    Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property from Sacramento to the Sierra Nevada foothills and the Central Valley.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across MetroList's 15-county footprint and beyond.

  • Increase Brand Awareness

    Create and distribute materials that align with your brokerage's brand standards across Northern California's largest and most active MLS network.

How to Use Xara Cloud with MetroList MLS

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin.

  • Provide Your MetroList MLS Office Credentials

    Enter your MetroList MLS office and broker ID to connect with Xara Cloud's
    integration settings—no technical setup required on your end.

  • Automate Marketing

    Xara Cloud will generate and send marketing materials for all your agents. No one needs to create or do any management tasks.

Request Demo

Playbooks to Reach More Clients with MetroList MLS Listings

Sync your MetroList MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster, leading to more closed listings across Sacramento, the Sierra Nevada foothills, the Central Valley, and beyond.

  • Promote New MLS Listings

    Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—across MetroList’s 15 counties and NorCal MLS Alliance’s 29-county data sharing network.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set.

  • Price Reduction Campaigns

    Inform potential buyers about price changes. Updates materials with new pricing information and sends out campaigns automatically.

  • Just Sold Campaigns

    Announce successful sales with engaging materials.
    Use success stories to attract new clients.
    Farm target areas and highlight them on social media.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get MetroList MLS API Credentials

  • 1Locate Your MetroList MLS Office ID
    Log in to your MetroList MLS account at metrolistmls.com. Navigate to your account or office profile details, or contact MetroList support to obtain your unique Office ID.
  • 2Integrate with Xara Cloud
    Enter your MetroList MLS Office ID into Xara Cloud’s MetroList integration settings.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your MetroList listings to their respective listing agent.
metrolist login screen

What is MetroList MLS?

MetroList® Services, Inc. is Northern California’s largest Multiple Listing Service and one of the most important MLS platforms in the United States. Founded in 1985 when the Sacramento, Placer County, and El Dorado County Associations of REALTORS® joined forces to create a unified, computerized listing system, MetroList has grown into the definitive data hub for real estate across the Sacramento metro, Sierra Nevada foothills, and California’s Central Valley.

Now in its 40th year of operation, MetroList serves more than 20,000 real estate brokers and agents across 15 counties in Northern and Central California, covering a geographic market area of more than 12,000 square miles. MetroList was the first MLS in the United States to receive the highest Data Dictionary Certification from RESO in 2015, reflecting its long-standing commitment to data accuracy and innovation. As a founding member of the NorCal MLS® Alliance—a data-sharing cooperative with six other leading Northern California MLSs—MetroList listings benefit from exposure across 29 counties throughout the region. MetroList operates ten regional administrative centers offering in-person support, training, and services to members across its entire footprint.

Why Choose MetroList MLS with Xara Cloud?

By integrating MetroList MLS listings with Xara Cloud's marketing center, brokerages across Northern California can amplify their agents' outreach, reduce marketing costs, and increase the visibility of every listing across one of the state's most dynamic real estate markets. Some benefits:

  • Automate Marketing Efforts:

    Save time by automating the creation and distribution of marketing materials across MetroList's 15-county Northern California and Central Valley footprint.

  • Enhance Listings:

    Automatically enhance your property listings with professional marketing materials tailored to Northern California buyers and investors.

  • Increase Efficiency:

    Seamlessly integrate with MetroList MLS to streamline your marketing operations—no manual work, no delays, no missed listing windows.

  • Broad Coverage:

    MetroList's membership in the NorCal MLS® Alliance extends your listing data across 29 Northern California counties, giving every property maximum exposure throughout the region.

Request Demo

MetroList MLS Coverage

MetroList MLS serves real estate professionals across Northern and Central California through 15 directly served counties and data sharing access across 29 counties via the NorCal MLS® Alliance, supporting member associations including:

Member REALTOR® Associations

1. Sacramento Association of REALTORS®
2. Placer County Association of REALTORS®
3. El Dorado County Association of REALTORS®
4. Yolo County Board of REALTORS®
5. Amador County Association of REALTORS®
6. Nevada Association of REALTORS®
7. Central Valley Association of REALTORS®
8. Merced County Association of REALTORS®
9. Sutter-Yuba Association of REALTORS®
10. Lodi Association of REALTORS®
11. Calaveras County Association of REALTORS®
12. Madera County Association of REALTORS®
13. And additional partner associations across the region

Counties Directly Served

1. Sacramento
2. Placer
3. El Dorado
4. Yolo
5. Nevada
6. Amador
7. San Joaquin
8. Stanislaus
9. Merced (western)
10. Sutter
11. Yuba
12. Colusa
13. Butte
14. Calaveras
15. Madera

How to Join MetroList MLS

By integrating Xara Cloud with MetroList MLS, you can streamline your real estate marketing efforts across Northern California and the Central Valley, ensuring efficient and professional material generation for all your listings. For more information, visit the MetroList MLS official website.

Eligibility: Any California licensed real estate broker, agent, or appraiser may apply to become a participant or subscriber in MetroList Services, Inc. Applicants must hold a valid California DRE license or a valid real estate appraiser’s certificate, and meet the requirements set forth in the MetroList MLS Rules.

  • 1Application
    Apply as a Participant (brokers/appraisers), Subscriber (agents/appraiser trainees), Clerical User, or Reciprocal Key Subscriber through your local REALTOR® association or via metrolistmls.com.
  • 2Approval
    Once approved, you will receive your MetroList MLS credentials and access to the full suite of MetroList tools—and can immediately begin integrating with Xara Cloud.
  • 3Connect with Xara
    Once your Doorify MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.

Official Website

www.metrolist.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.