LERA MLS Import
Create Marketing Materials Instantly with LERA MLS and Xara Cloud
Automatically turn LERA MLS listings into agent marketing materials. Xara Cloud instantly syncs San Antonio and South Texas properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Already have an LERA MLS Listing?
Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:
Benefits of Automated Marketing with with
LERA MLS and Xara Cloud
Plug LERA MLS Listings Into Your Marketing
Easily link your LERA MLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a South Texas listing goes live.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing across every community from San Antonio to the Texas Hill Country and South Texas.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across the San Antonio metro and the 13 counties LERA MLS serves.
Increase Brand Awareness
Create and distribute materials that align with your brokerage's brand standards across one of the fastest-growing real estate markets in the United States.
How to Use Xara Cloud with LERA MLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin.
Provide Your LERA MLS Office Credentials
Enter your LERA MLS office
and broker ID to connect with
Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your agents.
No one needs to create or do any management tasks.
Playbooks to Reach More Clients with LERA MLS Listings
Sync your LERA MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster, leading to more closed listings across San Antonio and South Texas.
Promote New MLS Listings
Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—across LERA’s 13-county South Texas footprint.
Open House Campaigns
Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set.
Price Reduction Campaigns
Inform potential buyers about price changes. Updates materials with new pricing information and sends out campaigns automatically.
Just Sold Campaigns
Announce successful sales with engaging materials.
Use success stories to attract new clients.
Farm target areas and highlight them on social media.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get LERA MLS API Credentials
- 1Locate Your LERA MLS Office ID
Log in to your LERA MLS account via the SABOR portal at sabor.com. Navigate to your account details or contact LERA MLS support at [email protected] to obtain your unique Office ID. - 2Integrate with Xara Cloud
Enter your LERA MLS Office ID into Xara Cloud’s LERA MLS integration settings. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your LERA MLS listings to their respective listing agent.
What is LERA MLS?
LERA MLS—which stands for Local Expertise. Regional Access.—is the independent Multiple Listing Service powering real estate in San Antonio and South Texas. Formerly known as SABOR MLS, LERA MLS was rebranded in 2025 to reflect its evolution from a local association MLS into a broader regional platform. The San Antonio Board of REALTORS® (SABOR), organized in 1910 and one of the most established real estate associations in Texas, remains a proud shareholder of LERA MLS.
LERA MLS serves over 13,000 real estate professionals across 13 counties in South and Central Texas, covering one of the nation’s most dynamic real estate markets. San Antonio—the second-largest city in Texas and seventh-largest in the United States—anchors a metro area defined by steady population growth, a diverse economy, and strong housing demand. With approximately 16,000 active listings at any time and a data-share partnership with HAR.com (Houston Association of REALTORS®), LERA MLS gives subscribers unmatched regional reach and listing visibility across the Lone Star State.
Why Choose LERA MLS with Xara Cloud?
By integrating LERA MLS listings with Xara Cloud's marketing center, brokerages across San Antonio and South Texas can amplify their agents' outreach, reduce marketing costs, and increase the visibility of every property listing. Some benefits:
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials across one of the most active real estate markets in Texas.
Enhance Listings:
Automatically enhance your property listings with professional marketing materials tailored to San Antonio and South Texas buyers.
Increase Efficiency:
Seamlessly integrate with LERA MLS to streamline your marketing operations—no manual work, no delays.
Broad Coverage:
LERA MLS covers 13 counties from Bexar County and the San Antonio metro to the Texas Hill Country, South Texas plains, and the border region, ensuring every listing reaches its full audience.
LERA MLS Coverage
LERA MLS serves real estate professionals across South and Central Texas, covering 13 counties and the communities within them, including:
Key Cities & Communities
1. San Antonio
2. New Braunfels (shared market)
3. Boerne
4. Seguin (shared market)
5. Pleasanton
6. Floresville
7. Laredo (Laredo area access)
8. Eagle Pass
9. Del Rio
10. Uvalde
11. Beeville
12. Cuero
13. Jourdanton
Counties
1. Bexar
2. Kendall
3. Atascosa
4. Medina
5. Wilson
6. Karnes
7. Frio
8. La Salle
9. McMullen
10. Uvalde
11. Maverick
12. Val Verde
13. Bee
How to Join LERA MLS
By integrating Xara Cloud with LERA MLS, you can streamline your real estate marketing efforts, ensuring efficient and professional material generation for all your listings across San Antonio and South Texas. For more information, visit the LERA MLS official website or SABOR’s website.
Eligibility: Licensed brokers, agents, and appraisers operating in South and Central Texas can subscribe to LERA MLS through the San Antonio Board of REALTORS® (SABOR) or as a non-REALTOR® MLS subscriber.
- 1Application
Complete a REALTOR® membership or MLS-only subscriber application through SABOR at sabor.com. You will need your Texas real estate license number, expiration date, and employing broker information. - 2Approval
Once approved, you will receive your LERA MLS credentials - 3Connect with Xara
Once your LERA MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency across the San Antonio metro and South Texas’s 13-county region.