Hive MLS Import

Create Marketing Materials Instantly with Hive MLS (formerly North Carolina Regional MLS) and Xara Cloud

Automatically turn Hive MLS listings into agent marketing materials. Xara Cloud instantly syncs Southeast properties to marketing documents and sends your agents ready-to-execute campaigns—so they can reach potential clients online, in print, or directly at home with mailers, without spending time creating and publishing.

  • Syncs images and descriptions when properties enter the MLS or are modified.
  • Instantly notifies and guides your agents.
  • No API keys needed

Get a Demo

Already have an Hive MLS Listing?

Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:

Benefits of Automated Marketing with with
Hive MLS and Xara Cloud

  • Plug Hive MLS Listings Into Your Marketing

    Easily link your Hive MLS account to Xara Cloud and start generating and distributing marketing materials automatically—the moment a listing goes live across the Southeast.

  • Replicate Success

    Xara takes agents through the right steps to promote their listings in a few clicks, ensuring consistent, professional marketing for every property in every market you serve.

  • Centralize Your Marketing

    Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire brokerage across Hive's multi-state footprint.

  • Increase Brand Awareness

    Create and distribute materials that align with your brokerage's brand standards across one of the fastest-growing regional MLS networks in the United States.

How to Use Xara Cloud with Hive MLS

Start automating your brokerage's marketing in a few easy steps:

  • Sign Up for Xara Cloud

    Create an account to begin your automated
    marketing journey for Hive MLS listings

  • Provide Your Hive MLS Office Credentials

    Enter your Hive MLS office and broker ID
    to connect with Xara Cloud's
    integration settings—no technical setup required on your end.

  • Automate Marketing

    Xara Cloud will generate and send marketing materials for all your agents.
    No one needs to create or do
    any management tasks.

Request Demo

Playbooks to Reach More Clients with Hive MLS Listings

Sync your Hive MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster, leading to more closed listings across North Carolina, South Carolina, Georgia, Tennessee, Virginia, and Alabama. Campaign 1 — icon-listing-1.svg

  • Promote New MLS Listings

    Capture immediate attention for new listings with compelling materials for every channel—from social media posts to print flyers—across Hive’s 652+ cities and towns.

  • Open House Campaigns

    Advertise open house events to attract prospective buyers. Ensure your agents have everything from door hangers to email blasts ready the moment a date is set.

  • Price Reduction Campaigns

    Inform potential buyers about price changes. Updates materials with new pricing information and sends out campaigns automatically.

  • Just Sold Campaigns

    Announce successful sales with engaging materials.
    Use success stories to attract new clients.
    Farm target areas and highlight them on social media.

See how Playbooks work

What’s Included in a Marketing Campaign?

Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.

  • just listed postcard

    Just Listed Postcard

  • listing property flyer

    Listing Property Flyer

  • listing postcard

    EDDM Listing Postcard

  • facebook announcement

    Facebook Announcement

  • instagram post

    Instagram Post

  • windows display

    Windows Display

  • door hanger

    Door Hangers

  • listing presentation

    Listing Presentations

  • brochures

    Brochures

  • newsletters

    Newsletters

  • business cards

    Business Cards

  • email newsletter

    Email Newsletters

How to Get Hive MLS API Credentials

  • 1Locate Your Hive MLS Office ID
    Log in to your Hive MLS account at login.hivemls.relevateone.com. Navigate to your account details or contact Hive MLS support at [email protected] to obtain your unique Office ID.
  • 2Integrate with Xara Cloud
    Enter your Hive MLS Office ID into Xara Cloud’s Hive MLS integration settings.
  • 3Automatic Generation
    Once connected, Xara Cloud will automatically detect, generate and deliver marketing materials from your Hive listings to their respective listing agent.
Hive MLS login screen

What is Hive MLS?

Hive MLS—formerly North Carolina Regional MLS (NCRMLS)—is one of the nation’s fastest-growing Multiple Listing Services, operating as a wholesale cooperative that serves as a parent MLS to REALTOR® associations and smaller MLS organizations across the Southeast. Founded in 2016 and rebranded to Hive MLS in 2024, it now represents over 19,450 brokers and appraisers across 20 member associations, with operations spanning North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Alabama—covering more than 652 cities and towns.

Headquartered in Wilmington, NC, Hive’s cooperative model is built around a unique philosophy: associations gain the power of a large, modern MLS infrastructure while maintaining their local identity and retaining the revenues from their own MLS operations. Just as bees work together to build a thriving hive, Hive MLS connects real estate professionals through a centralized, accurate listing database powered by best-in-class tools and innovation-driven training.

Why Choose Hive MLS with Xara Cloud?

By integrating Hive MLS listings with Xara Cloud's marketing center, brokerages across the Southeast can amplify their agents' outreach, reduce marketing costs, and increase the visibility of property listings across Hive's rapidly expanding multi-state footprint. Some benefits:

  • Automate Marketing Efforts:

    Leverage Hive MLS data to automatically generate customized marketing materials, reducing the manual workload on agents and admins across all your markets.

  • Centrally Manage Your Listings Marketing:

    From one centralized platform across Hive's entire network, for more consistency and speed—whether your brokerage operates in one state or several.

  • Increase Efficiency:

    Equip your agents with ready-to-use marketing assets, allowing them to focus more on client interactions and less on administrative tasks.

  • Broad Coverage:

    Ensure your marketing is based on the latest information covering 652+ communities across six Southeastern states—from the North Carolina coast to the mountains of Georgia and Tennessee.

Request Demo

Hive MLS Coverage

Hive MLS serves real estate professionals across the Southeast through 20 member associations and MLSs spanning six states, including:

Member Associations

1. Albemarle Area REALTORS® (NC)
2. Brunswick County Association of REALTORS® (NC)
3. Cape Fear REALTORS® MLS (NC)
4. Crystal Coast MLS (NC)
5. Coastal Plains Association of REALTORS® (NC)
6. Jacksonville Board of REALTORS® (NC)
7. Johnston County Association of REALTORS® (NC)
8. Neuse River Region Association of REALTORS® (NC)
9. Mid Carolina Regional MLS (NC)
10. Orange Chatham Association of REALTORS® (NC)
11. Rocky Mount Area Association of REALTORS® (NC)
12. Topsail Island Association of REALTORS® (NC)
13. Mountain Lakes Board of REALTORS® (NC/GA/TN)
14. Wilson Board of REALTORS® (NC)
15. Washington Beaufort County Board of REALTORS® (NC)
16. Goldsboro Wayne County Association of REALTORS® (NC)
17. Savannah Area REALTORS® (GA)
18. Athens Area REALTORS® & Classic MLS (GA)
19. REALTORS® of Greater Augusta (GA)
20. West Metro Board of REALTORS® (GA/AL)

States

1. North Carolina
2. South Carolina
3. Georgia
4. Virginia
5. Tennessee
6. Alabama

How to Join Hive MLS

Eligibility:Brokers, agents, appraisers, REALTOR® associations, and smaller MLS organizations operating in the Southeast can join the Hive cooperative.

  • 1Application
    To join Hive MLS, become a member of one of the 20 association board offices that form the cooperative. Review each association’s membership dues and contact information at ncrmls.com/join-us.
  • 2Approval
    Once your association membership is approved, you’ll receive access to Hive MLS’s full platform, tools, and data
  • 3Connect with Xara
    Once your Hive MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS, from day one.

Official Website

ncrmls.com

Put your brokerage’s marketing on autopilot

Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.