Heartland MLS Import
Create Marketing Materials Instantly with Heartland MLS and Xara Cloud
Automatically turn Heartland MLS listings into agent marketing materials. Xara instantly syncs Kansas City-area properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients online, in print, or directly at home with mailers — without spending time creating and publishing.
- Syncs images and descriptions the moment properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Already have an Heartland MLS Listing?
Create your first marketing campaign in under a minute. Choose the type of campaign
you’d like to create:
Benefits of Automated Marketing with with
Heartland MLS and Xara Cloud
Plug Heartland MLS Listings Into Your Marketing
Easily link your Heartland MLS account to Xara Cloud and start generating and distributing marketing materials automatically.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud.
Increase Brand Awareness
Create and distribute materials that align with your brokerage's brand standards.
How to Use Xara Cloud with Heartland MLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your automated
marketing journey for Heartland MLS
listingsProvide Your Heartland MLS Office Credentials
Enter your Heartland MLS office and
broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send marketing materials for all your agents. No one needs to create or manage anything.
Playbooks to Reach More Clients with Heartland MLS Listings
Sync your Heartland listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real time to reach more clients and promote faster, leading to more closed listings.
Promote New MLS Listings
Capture immediate attention for new listings.
Open House Campaigns
Advertise open house events to attract prospective buyers. Create engaging materials that provide all the necessary details.
Price Reduction Campaigns
Inform potential buyers about price changes. Updates materials with new pricing information and sends out campaigns.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to attract new clients. Farm target areas and highlight them on social media.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get Heartland MLS API Credentials
- 1Locate Your Heartland MLS Office ID
Log in to your Heartland MLS / KCRAR account. - 2Integrate with Xara Cloud
Enter your Heartland MLS Office ID into Xara Cloud’s Heartland MLS integration settings. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your Heartland MLS listings to their respective listing agent.
What is Heartland MLS?
Heartland MLS (Heartland Multiple Listing Service) has been the trusted source for complete and accurate real estate information across the Kansas City region since 1993. It is owned and operated by the Kansas City Regional Association of REALTORS® (KCRAR).
Heartland MLS currently serves more than 12,000 subscribers and participants across 50 counties in Kansas and Missouri, plus 5 counties in northeast Oklahoma. In 2025, Heartland MLS helped facilitate over 41,100 real estate transactions valued at nearly $15.3 billion, making it one of the region’s most active and reliable MLS systems.
Working with RESO® standards, Heartland MLS gives brokers and agents access to a robust database of residential, multi-family, commercial, and land listings — syndicated to sites like Zillow, Realtor.com, and Homes.com to maximize exposure.
Why Choose Heartland MLS with Xara Cloud?
With Heartland MLS's accurate, comprehensive coverage of the Kansas City metro and Xara Cloud's marketing center ensuring your agents have materials ready the moment a listing hits Heartland MLS, your whole brokerage can promote properties effectively. Some benefits:
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials.
Enhance Listings:
Automatically enhance your property listings with professional marketing materials.
Increase Efficiency:
Seamlessly integrate with Heartland MLS to streamline your marketing operations.
Broad Coverage:
Heartland MLS provides extensive coverage across the Kansas City region, spanning Kansas, Missouri, and northeast Oklahoma.
Heartland MLS Coverage
Heartland MLS serves real estate professionals across 50 counties in Kansas and Missouri, plus 5 counties in northeast Oklahoma, supporting associations and key markets, including:
Associations Served:
1. Kansas City Regional Association of REALTORS® (KCRAR)
2. Midwest Missouri Board of REALTORS®
3. St. Joseph Regional Association of REALTORS®
4. Southeast Kansas Association of REALTORS®
5. And more…
Cities & Markets
1. Kansas City, MO
2. Kansas City, KS
3. Overland Park
4. Lee’s Summit
5. Independence
6. Olathe
7. Shawnee
8. Blue Springs
9. St. Joseph
10. Leavenworth
11. Topeka
How to Join Heartland MLS
Eligibility: Heartland MLS membership is available to licensed brokers, agents, and appraisers within the Kansas City region and its surrounding counties.
- 1Application
Apply through KCRAR or Heartland MLS, providing your brokerage’s licensing information. - 2Submit Fees
Membership fees are required upon application. Review the fee structure on the Heartland MLS site to understand any recurring costs. - 3Receive Access
Once approved, you’ll receive your MLS credentials and Office ID needed for integration with Xara Cloud.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud automates your brokerage’s marketing, providing agents with ready-to-use marketing materials for every new listing. This allows agents to focus on clients and sales.