HAR Import
Create Marketing Materials Instantly with HAR and Xara Cloud
Automatically turn Houston Association of REALTORS® listings into agent marketing materials. Xara instantly syncs HAR properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients across Greater Houston and southeast Texas—without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
HAR and Xara Cloud
Plug HAR Listings Into Your Marketing
Easily link your HAR account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Greater Houston and southeast Texas.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent habits across your entire team in one of the nation's most diverse and active housing markets.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire Houston-area brokerage.
Increase Brand Awareness
Create and distribute materials aligned with your brokerage's brand standards—reaching buyers across Houston, The Woodlands, Katy, Sugar Land, and all surrounding communities.
How to Use Xara Cloud with HAR
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey
for Greater Houston listings.Provide Your HAR Office Credentials
We'll enter your HAR office and
broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your agents.
No one needs to create or manage anything—it runs on autopilot.
Playbooks to Reach More Clients with HAR Listings
Sync your HAR listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across the Greater Houston area.
Promote New MLS Listings
Capture immediate attention for new listings in Houston, Katy, Sugar Land, The Woodlands, and beyond. Generate Just Listed materials the moment a property enters HAR.
Open House Campaigns
Advertise open house events to attract prospective buyers across the Greater Houston MSA. Create engaging materials with all necessary details to drive foot traffic in one of Texas’s hottest markets.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your HAR listings competitive in Houston’s fast-moving market.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to attract new clients, farm target neighborhoods, and build your reputation across Houston’s diverse communities.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get HAR API Credentials
- 1Locate Your HAR Office ID
Log in to your HAR account at har.com. Navigate to your MLS account settings to find your Office ID and Broker ID through the myHAR portal. - 2Integrate with Xara Cloud
Enter your HAR Office ID and Broker ID into Xara Cloud’s HAR integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your HAR listings directly to their respective listing agents.
What is HAR?
The Houston Association of REALTORS® (HAR) is one of the largest local real estate associations in the United States, serving the Greater Houston area. Its wholly owned subsidiary, Houston REALTORS® Information Service (HRIS), operates the HAR MLS—a cutting-edge, web-based system that provides members with real-time listing data, archived sold property information, and integrated public records for Harris and surrounding counties.
HAR.com is one of the most visited real estate websites in the United States, with over 8 million monthly visitors, giving HAR listings unrivaled consumer exposure across the Greater Houston–The Woodlands–Sugar Land Metropolitan Statistical Area—the second most populous MSA in Texas.
Why Choose HAR with Xara Cloud?
With HAR's extensive coverage of one of the most dynamic and diverse housing markets in the nation and Xara Cloud's marketing center ensuring your agents can act the moment a listing goes live, your whole brokerage stays ahead in Greater Houston.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every HAR listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in the HAR MLS system.
Increase Efficiency:
Seamlessly integrate with HAR to streamline marketing across Harris, Fort Bend, Montgomery, Brazoria, Galveston, Waller, and Wharton counties.
Broad Coverage:
Greater Houston covers over 10,000 square miles with 7+ million residents. Xara ensures your brokerage promotes every listing with speed and consistency in this booming region.
HAR Coverage
HAR serves the Greater Houston–The Woodlands–Sugar Land Metropolitan Statistical Area and surrounding southeast Texas communities, giving your listings access to more than 50,000 active properties across multiple counties, including:
Counties Covered
1. Harris County
2. Fort Bend County
3. Montgomery County
4. Brazoria County
5. Galveston County
6. Waller County
7. Wharton County
8. Liberty County
9. Chambers County
10. Austin County
11. Matagorda County
Key Cities & Communities
1. Houston
2. The Woodlands
3. Katy
4. Sugar Land
5. Spring
6. Conroe
7. Pearland
8. Humble
9. Cypress
10. Baytown
11. Galveston
12. Richmond
How to Join HAR
By integrating Xara Cloud with HAR, you streamline your real estate marketing across Greater Houston and southeast Texas, ensuring professional material generation for all your listings. For more information, visit the HAR official website.
Eligibility: Available to licensed Texas real estate professionals—brokers, sales agents, appraisers, and affiliates—serving the Greater Houston area and southeast Texas.
- 1Application
Complete the myHAR Online Application at har.com. When prompted, select MLS Services access. Applications must be signed by the agent’s respective broker to be complete. - 2Requirements
Hold an active Texas real estate license and have a broker who is an HAR MLS Participant. New members must subscribe to HAR, TAR (Texas Association of REALTORS®), and NAR. - 3Connect with Xara
Once your HAR MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.