GSMLS Import
Create Marketing Materials Instantly with Garden State MLS (GSMLS) and Xara Cloud
Automatically turn Garden State MLS listings into agent marketing materials. Xara instantly syncs GSMLS properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients across northern and central New Jersey—minutes from New York City—without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
GSMLS and Xara Cloud
Plug GSMLS Listings Into Your Marketing
Easily link your GSMLS account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across northern and central New Jersey's most active markets.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the most competitive commuter real estate markets in the country.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire New Jersey brokerage, from Morris County to Newark and the suburbs beyond.
Increase Brand Awareness
Create and distribute on-brand materials across Morristown, Montclair, Summit, Westfield, Wayne, and every Garden State community your agents serve—with professional consistency on every piece.
How to Use Xara Cloud with GSMLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey
for GSMLS listings across northern and central New Jersey.Provide Your GSMLS Office Credentials
We'll enter your GSMLS office and
broker ID to connect with
Xara Cloud's integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all
your agents the moment a listing is added or updated in GSMLS. No one needs to create or manage anything.
Playbooks to Reach More Clients with GSMLS Listings
Sync your GSMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across New Jersey's high-demand commuter market.
Promote New MLS Listings
Capture immediate attention for new listings in Morristown, Montclair, Westfield, Summit, and across all 11 GSMLS counties. Generate Just Listed materials the moment a property enters the GSMLS database.
Open House Campaigns
Advertise open house events to attract prospective buyers across northern New Jersey. Create engaging materials to drive traffic in one of the most sought-after commuter markets for New York City professionals.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your GSMLS listings sharp in New Jersey’s fast-moving, high-competition environment.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm New Jersey neighborhoods, attract new clients, and build your reputation across Essex, Morris, Union, and surrounding counties.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get GSMLS API Credentials
- 1Locate Your GSMLS Office ID
Log in to your GSMLS account at gsmls.com. Navigate to your account settings or contact your affiliated REALTOR® Association to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your GSMLS Office ID and Broker ID into Xara Cloud’s GSMLS integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your GSMLS listings directly to their respective listing agents across New Jersey.
What is GSMLS?
The Garden State Multiple Listing Service (GSMLS) is one of the largest and most established MLS providers in New Jersey, founded in 2010 and headquartered in Parsippany, NJ. GSMLS serves over 30,000 real estate agents and brokers across 11 counties in northern and central New Jersey, making it the backbone of real estate data for the state’s most active commuter markets—all within easy reach of New York City.
GSMLS is known for its rigorous data accuracy standards—99% of all residential properties listed with Garden State are available on the GSMLS platform with real-time updates and images for nearly every home. Its database includes advanced search capabilities, CMA and analytics tools, market statistics, neighborhood data, and Remine Pro for public records access, making it the go-to source for New Jersey real estate professionals.
Why Choose GSMLS with Xara Cloud?
With GSMLS's authoritative, real-time coverage of northern and central New Jersey and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across one of the most valuable commuter real estate markets in the nation.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every GSMLS listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in the GSMLS platform—with images on nearly every listing.
Increase Efficiency:
Seamlessly integrate with GSMLS to streamline marketing across Bergen, Essex, Hudson, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union, and Warren counties.
Broad Coverage:
Northern NJ is part of the New York–Newark–Jersey City MSA—the largest MSA in the US. Xara ensures your brokerage promotes every listing with the speed and quality this market demands.
GSMLS Coverage
GSMLS serves real estate professionals across 11 counties in northern and central New Jersey—covering some of the most sought-after commuter communities in the New York metropolitan area, including:
Counties Covered
1. Bergen County
2. Essex County
3. Hudson County
4. Hunterdon County
5. Middlesex County
6. Morris County
7. Passaic County
8. Somerset County
9. Sussex County
10. Union County
11. Warren County
Key Cities & Communities
1. Newark
2. Jersey City
3. Morristown
4. Montclair
5. Summit & Westfield
6. Wayne & Clifton
7. Parsippany & Madison
8. Paterson & Bloomfield
9. Edison & New Brunswick
10. West Orange & Livingston
11. Sparta & Vernon (Sussex)
12. Hackettstown (Warren)
How to Join GSMLS
By integrating Xara Cloud with GSMLS, you streamline your real estate marketing across northern and central New Jersey, ensuring professional material generation for all your listings. For more information, visit the GSMLS official website.
Eligibility: Available to licensed New Jersey real estate agents, brokers, and appraisers. Your employing broker must be a member of GSMLS before your individual application can be processed. GSMLS follows the NAR model for REALTOR® association-owned MLSs.
- 1Application
Complete the online membership application at gsmls.com. Your employing broker must be an active GSMLS participant before your application can be submitted and processed. Office administrators and appraisers have separate application tracks. - 2Requirements
Hold an active New Jersey real estate license and be affiliated with a broker who participates in GSMLS. GSMLS is accessible to active participants of affiliated REALTOR® Associations across its 11-county coverage area. - 3Connect with Xara
Once your GSMLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.