Doorify MLS Import
Create Marketing Materials Instantly with Doorify MLS and Xara Cloud
Automatically turn Doorify MLS listings into agent marketing materials. Xara instantly syncs properties across Raleigh, Durham, Chapel Hill, and the greater Research Triangle—spanning 16 counties of central and eastern North Carolina—to marketing documents and sends your agents ready-to-execute campaigns without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
Doorify MLS and Xara Cloud
Plug Doorify MLS Listings Into Your Marketing
Easily link your Doorify MLS account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across 16 counties of the greater Research Triangle and central North Carolina.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the fastest-growing and most educated metro areas in the Southeast.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire North Carolina brokerage, from Raleigh and Cary to Durham, Chapel Hill, and beyond.
Increase Brand Awareness
Create and distribute on-brand materials across Raleigh, Cary, Durham, Chapel Hill, Apex, Wake Forest, Fuquay-Varina, and every Triangle and central NC community your agents serve.
How to Use Xara Cloud with Doorify MLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your automated
marketing journey for Doorify MLS
listings across Raleigh, Durham, Chapel Hill, and the 16-county greater Triangle area.Provide Your Doorify MLS Office Credentials
We'll enter your Doorify MLS office and
broker ID to connect with Xara Cloud's
integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send marketing
materials for all your agents
the moment a listing is added or updated in Doorify MLS. No one needs to create or manage anything.
Playbooks to Reach More Clients with Doorify MLS Listings
Sync your Doorify MLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across the Triangle's booming and competitive housing market.
Promote New MLS Listings
Capture immediate attention for new listings in Raleigh, Cary, Durham, Apex, and across the Triangle. Generate Just Listed materials the moment a property enters Doorify MLS—reaching buyers before they move on to another listing.
Open House Campaigns
Advertise open house events to attract prospective buyers across the Triangle. Create engaging materials to drive traffic in one of the nation’s most desirable tech and university-driven real estate markets.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns sent automatically—keeping your Doorify MLS listings competitive across the Triangle’s active and inventory-shifting market.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm Raleigh suburbs, Durham neighborhoods, and Johnston County communities—and build your reputation across central North Carolina.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get Doorify MLS API Credentials
- 1Locate Your Doorify MLS Office ID
Log in to your Doorify MLS account at doorifymls.com. Navigate to your account settings or contact your affiliated REALTOR® Association—such as the Raleigh Regional Association of REALTORS® or Durham Regional Association of REALTORS®—to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your Doorify MLS Office ID and Broker ID into Xara Cloud’s Doorify MLS integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your Doorify MLS listings directly to their respective listing agents across central and eastern North Carolina.
What is Doorify MLS?
Doorify MLS (formerly Triangle MLS / TMLS) is North Carolina’s premier multiple listing service for the Research Triangle region, serving over 14,500 real estate professionals across 16 counties of central and eastern North Carolina. Rebranded as Doorify MLS to reflect its ambitions beyond the Triangle, the organization compiles over 63,000 listings annually, providing historical data and photographs on homes sold in the area for the past 20 years. Doorify MLS is governed by the North Carolina Real Estate Commission and operated for five Stakeholder REALTOR® Associations.
Doorify MLS believes doors are for opening—a mission that reflects both its rebrand and its drive to connect more professionals and consumers to the Triangle’s dynamic market. Home to NC State University, Duke University, and the University of North Carolina at Chapel Hill, the Research Triangle Park area is consistently ranked among the best places to live in the US, attracting talent, corporate relocations, and real estate buyers from across the country and globally.
Why Choose Doorify MLS with Xara Cloud?
With Doorify MLS covering 16 counties of the Research Triangle and central North Carolina and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across one of the most educated and fastest-growing metros in the Southeast.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every Doorify MLS listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in Doorify MLS—backed by 20 years of historical listing data.
Increase Efficiency:
Seamlessly integrate with Doorify MLS to streamline marketing across Wake, Durham, Orange, Chatham, Johnston, Alamance, and all 16 covered counties—no manual work required.
Broad Coverage:
The Triangle—home to NC State, Duke, and UNC—is consistently ranked among America's best places to live. Doorify MLS plus Xara ensures your brokerage reaches the highly educated, competitive buyer pool this market attracts.
Doorify MLS Coverage
Doorify MLS covers 16 counties across central and eastern North Carolina—anchored by the Research Triangle’s three flagship cities and expanding outward to Burlington, Johnston County, and beyond—serving 73+ identifiable market areas, including:
Key Counties
1. Wake County (Raleigh, Cary, Apex)
2. Durham County (Durham)
3. Orange County (Chapel Hill, Carrboro)
4. Chatham County (Pittsboro, Siler City)
5. Johnston County (Clayton, Smithfield)
6. Alamance County (Burlington, Graham)
7. Granville County (Oxford)
8. Person County (Roxboro)
9. Caswell County (Yanceyville)
10. Vance County (Henderson)
11. Franklin County (Louisburg)
12. Harnett County (Lillington)
Key Cities & Communities
1. Raleigh
2. Durham
3. Chapel Hill & Carrboro
4. Cary & Apex
5. Wake Forest & Rolesville
6. Fuquay-Varina & Holly Springs
7. Morrisville & Research Triangle Park
8. Garner & Clayton
9. Pittsboro & Siler City
10. Burlington & Graham
11. Smithfield & Selma
12. Oxford & Henderson
How to Join Doorify MLS
By integrating Xara Cloud with Doorify MLS, you streamline your real estate marketing across the Research Triangle and central North Carolina, ensuring professional material generation for all your listings. For more information, visit the Doorify MLS official website.
Eligibility:Participation in Doorify MLS is by firm only. The principal of the firm must be in good standing as a member of any Board of REALTORS®, hold a current valid North Carolina (or Virginia) real estate broker’s license, and be capable of offering and accepting cooperation from other Participants.
- 1Application
Apply for Doorify MLS access at doorifymls.com/join. All applicants must complete an online pre-application and onboarding process. Doorify Orientation and MLS System Training must be completed within 30 days of applying. Participation is by firm—your Broker-in-Charge applies first. - 2Requirements
Your firm’s Broker-in-Charge must hold an active NC (or VA) real estate broker’s license and be a member in good standing of a REALTOR® Board. Individual agents subscribe through their participating firm. - 3Connect with Xara
Once your Doorify MLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from Raleigh to the Research Triangle and beyond, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.