CRMLS Import
Create Marketing Materials Instantly with CRMLS and Xara Cloud
Automatically turn California Regional MLS (CRMLS) listings into agent marketing materials. Xara instantly syncs CRMLS properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients online, in print, or directly at home with mailers—without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
CRMLS and Xara Cloud
Plug CRMLS Listings into Your Marketing
Easily link your CRMLS account to Xara Cloud and start generating and distributing marketing materials automatically across California.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent habits across your entire brokerage.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud's all-in-one platform.
Increase Brand Awareness
Create and distribute materials that align with your brokerage's brand standards across California's most competitive real estate markets.
How to Use Xara Cloud with CRMLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing
journey for California listings.Provide CRMLS Office Credentials
We'll enter your CRMLS office
and broker ID to connect
with Xara Cloud's integration settings.Automate Marketing
Xara Cloud will generate and
send marketing materials
for all your agents.
No one needs to create or do any management tasks.
Playbooks to Reach More Clients with CRMLS Listings
Sync your CRMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster, leading to more closed listings.
Promote New MLS Listings
Capture immediate attention for new California listings. Automatically generate Just Listed materials the moment a property enters CRMLS.
Open House Campaigns
Advertise open house events to attract prospective buyers. Create engaging materials that provide all necessary details for California’s busy markets.
Price Reduction Campaigns
Inform potential buyers about price changes. Updates materials with new pricing and sends campaigns—critical in California’s dynamic pricing landscape.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to attract new clients and farm target areas across California markets.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get CRMLS API Credentials
- 1Locate Your CRMLS Office ID
Log in to your CRMLS account at go.crmls.org. Navigate to your account settings to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your CRMLS Office ID and Broker ID into Xara Cloud’s CRMLS integration settings. No API keys required. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your CRMLS listings to their respective listing agents.
What is CRMLS?
California Regional Multiple Listing Service (CRMLS) is the nation’s most recognized subscriber-based MLS, formed in 2010 when three existing MLSs merged. Headquartered in Chino Hills, CA, and governed by the California Association of REALTORS®, CRMLS has become the largest MLS in the country.
CRMLS serves real estate professionals from dozens of Associations, Boards, and MLS organizations throughout California—providing coverage across the entire state from Los Angeles and San Diego to San Jose, Fresno, and beyond.
Why Choose CRMLS with Xara Cloud?
With CRMLS's extensive coverage of California listings and Xara Cloud's marketing center ensuring your agents can use marketing documents the moment they're on the MLS, your whole brokerage promotes their properties effectively.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials across all your California listings.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials instantly upon MLS entry.
Increase Efficiency:
Seamlessly integrate with CRMLS to streamline your marketing operations statewide—no manual work required.
Broad Coverage:
CRMLS provides extensive statewide coverage—from Southern California's urban markets to the Central Valley and beyond.
CRMLS Coverage
CRMLS serves dozens of counties throughout California, supporting a wide range of broker organizations and REALTOR® associations, including:
Counties
1. Los Angeles
2. Orange
3. San Diego
4. Riverside
5. San Bernardino
6. Ventura
7. Santa Clara
8. San Mateo
9. Fresno
10. Monterey
11. San Luis Obispo
12. Santa Cruz
Associations & Boards (select):
1. Orlando Regional REALTOR® Association
2. Greater Southern MLS
3. Pacific West Association of REALTORS®
4. South Bay Association of REALTORS®
5. Orange County Association of REALTORS®
6. Southland Regional Association of REALTORS®
7. Southwest Riverside County Assoc. of REALTORS®
8. Pasadena-Foothills Association of REALTORS®
9. West San Gabriel Valley Association of REALTORS®
10. Ventura County Coastal Association of REALTORS®
11. San Luis Obispo Coastal Association of REALTORS®
12. High Desert Association of REALTORS®
How to Join CRMLS
By integrating Xara Cloud with CRMLS, you streamline your real estate marketing efforts across California, ensuring professional material generation for all your listings. For more information, visit the CRMLS official website.
Eligibility: Available to licensed California real estate brokers and agents who are members of a participating CRMLS Association or Board.
- 1Application
Apply through a participating local REALTOR® Association or Board, or directly through the CRMLS website at go.crmls.org. - 2Requirements Hold an active California real estate license, have a CRMLS-member broker, and provide a letter of good standing from your existing board.
- 3Connect with Xara
Once approved and you have your credentials, connect CRMLS to Xara Cloud and start automating your agents’ marketing instantly.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.