BeachesMLS Import
Create Marketing Materials Instantly with BeachesMLS and Xara Cloud
Automatically turn BeachesMLS listings into agent marketing materials. Xara instantly syncs properties across Broward, Palm Beach, and St. Lucie Counties—from Fort Lauderdale and Boca Raton to West Palm Beach and the Treasure Coast—to marketing documents and sends your agents ready-to-execute campaigns without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
BeachesMLS and Xara Cloud
Plug BeachesMLS Listings Into Your Marketing
Easily link your BeachesMLS account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Broward, Palm Beach, and St. Lucie Counties.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the most internationally sought-after real estate markets in the world.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire South Florida brokerage, from Fort Lauderdale's urban core to Boca Raton's luxury enclaves and the Treasure Coast's resort communities.
Increase Brand Awareness
Create and distribute on-brand materials across Fort Lauderdale, West Palm Beach, Boca Raton, Delray Beach, Pompano Beach, and every South Florida community your agents serve—with professional consistency on every piece.
How to Use Xara Cloud with BeachesMLS
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey for
BeachesMLS listings across Broward, Palm Beach, and St. Lucie Counties.Provide Your BeachesMLS Office Credentials
We'll enter your BeachesMLS office
and broker ID to connect with
Xara Cloud's integration settings—no technical setup required on your end.Automate Marketing
Xara Cloud will generate and send
marketing materials for all your
agents the moment a listing is added or updated in BeachesMLS. No one needs to create or manage anything.
Playbooks to Reach More Clients with BeachesMLS Listings
Sync your BeachesMLS listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across South Florida's high-demand luxury and lifestyle market.
Promote New MLS Listings
Capture immediate attention for new listings in Fort Lauderdale, Boca Raton, West Palm Beach, and across the Treasure Coast. Generate Just Listed materials the moment a property enters BeachesMLS.
Open House Campaigns
Advertise open house events to attract prospective buyers—both local residents and international investors—across Broward, Palm Beach, and St. Lucie Counties. Create compelling materials that highlight South Florida’s year-round lifestyle appeal.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns sent automatically—keeping your BeachesMLS listings sharp in South Florida’s fast-moving, high-inventory luxury market.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm waterfront communities, oceanfront condos, and suburban neighborhoods—and build your reputation across South Florida’s diverse markets.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get BeachesMLS API Credentials
- 1Locate Your BeachesMLS Office ID
Log in to your BeachesMLS account via Matrix or Flexmls at beachesmls.com. Navigate to your account settings or contact the Broward, Palm Beaches & St. Lucie Realtors® to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your BeachesMLS Office ID and Broker ID into Xara Cloud’s BeachesMLS integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your BeachesMLS listings directly to their respective listing agents across South Florida.
What is BeachesMLS?
BeachesMLS is one of the largest and most innovative multiple listing services in the United States, powered by the Broward, Palm Beaches & St. Lucie Realtors® association. Formed in 2017 through one of the largest MLS mergers in NAR history—combining the Realtors Association of the Palm Beaches and the Greater Fort Lauderdale Realtors—BeachesMLS serves over 40,000 real estate professionals across Broward, Palm Beach, St. Lucie, Martin, and surrounding counties in Southeast Florida.
BeachesMLS offers members a choice between two powerful MLS platforms—Matrix and Flex—along with a free IDX feed, Supra lockbox system, market reports, and advanced AI-powered listing tools. The MLS has formed landmark data-share partnerships with CRMLS and Bright MLS to maximize exposure for South Florida listings to the largest incoming migration markets, and is a co-owner in Redistribute and MLS Align, reflecting its leadership position in MLS innovation nationwide.
Why Choose BeachesMLS with Xara Cloud?
With BeachesMLS covering one of the most internationally recognized real estate markets in the world and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—from Fort Lauderdale's waterways to Palm Beach's oceanfront estates and the Treasure Coast's resort communities.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every BeachesMLS listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in BeachesMLS Matrix or Flex.
Increase Efficiency:
Seamlessly integrate with BeachesMLS to streamline marketing across Broward, Palm Beach, St. Lucie, and Martin Counties—no manual work required for any listing.
Broad Coverage:
South Florida attracts buyers from across the US, Latin America, and Europe. BeachesMLS's data share with CRMLS and Bright MLS—plus Xara's instant marketing—ensures your listings reach the widest possible audience.
BeachesMLS Coverage
BeachesMLS serves real estate professionals across Broward, Palm Beach, St. Lucie, and Martin Counties in Southeast Florida—covering everything from the Gold Coast’s luxury waterfront market to the Treasure Coast’s resort and retirement communities, including:
Counties Covered
1. Broward County (Fort Lauderdale)
2. Palm Beach County (West Palm Beach)
3. St. Lucie County (Port St. Lucie)
4. Martin County (Stuart)
5. Indian River County (Vero Beach)
6. Okeechobee County
7. Glades County
8. Highlands County
Key Cities & Communities
1. Fort Lauderdale
2. West Palm Beach
3. Boca Raton
4. Delray Beach
5. Pompano Beach
6. Hollywood & Hallandale Beach
7. Boynton Beach & Lake Worth
8. Deerfield Beach & Coral Springs
9. Port St. Lucie & Stuart
10. Jupiter & Palm Beach Gardens
11. Vero Beach
12. Weston & Pembroke Pines
How to Join BeachesMLS
By integrating Xara Cloud with BeachesMLS, you streamline your real estate marketing across South Florida, ensuring professional material generation for all your listings. For more information, visit the BeachesMLS official website.
Eligibility: Eligibility: Available to licensed Florida real estate brokers and agents who are members of the Broward, Palm Beaches & St. Lucie Realtors® association, or of any affiliated local REALTOR® Board serving the BeachesMLS coverage area. Your employing broker must be a BeachesMLS Participant.
- 1Application
Apply for BeachesMLS access through the Broward, Palm Beaches & St. Lucie Realtors® at bpbor.com or through your affiliated local REALTOR® Board. Your broker must already be a BeachesMLS Participant before individual agents can subscribe. - 2Requirements
Hold an active Florida real estate license and be affiliated with a broker who is a BeachesMLS Participant. BeachesMLS offers members a choice between two MLS platforms—Matrix and Flexmls—both included with membership. - 3Connect with Xara
Once your BeachesMLS access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from Fort Lauderdale to the Treasure Coast, from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.