An Instagram bio is the section right below your username that you can use to let your followers know a few things about you or your brand. Why is it important? Well, it’s the first thing users see when they land on your profile. To make them explore the rest of your feed, here is what you can include in your Instagram bio:
- A short description about you or your brand
- A brand tagline that sums up what you stand for
- A trust indicator (press mentions, awards, testimonials etc.)
- A link to your website or other channels for users to get in touch
- Hashtags and emojis
And choose your words wisely. That is because the Instagram bio character limit stands at 150 characters — no more, no less. If you want to see a good Instagram bio example, let’s have a look at the profile of Sadia Badiei, or @pickuplimes.
In the first line, we find what the Instagram page is all about — plant-based recipes & wholesome living. In the second, we get a sense of what the brand is all about — to nourish the cells & the soul. Then comes the trust indicator, which proves that the account is worth following. In this case, it’s a YouTube community of 3M friends. And last but not least, we have the bio link, which prompts users to explore some of the recipes.
Sadia Badiei’s grid looks pretty and delicious, but it’s the 154-character bio that tells the whole story. We find that we are not just looking at pictures of food, but at healthy recipes that ‘nourish the cells & the soul.’ Luckily, the emojis complement that story quite nicely, reflecting the plant-based direction of the account.
Need more Instagram bio ideas for business? Explore our options and get inspired.