Instagram Bio Ideas to Grow Your Brand

Everyone loves a good laugh. That’s why a funny Instagram bio will help you lighten up the mood and make you more approachable towards your audience. However, there’s a fine line between humor and offense. So you’d better choose your jokes wisely and makes sure your audience will resonate with them before you opt for a humorous Instagram bio.

The humorous reference to Grimace used by @McDonalds might be lost on some, but most will get a smile out of imagining the purple anthropomorphic being, or someone similar, taking over the brand’s Instagram feed. @AnnaKendrick uses humor to humanize her celebrity status. To some she is an award-winning actress, to her Instagram followers she is an emotional eater.

💡 Tip: If you opt for a funny Instagram bio, make sure humor is part and parcel of your branding strategy. Otherwise, your jokes might come across as inauthentic or off-brand.

Sometimes, it’s best to let the emoji do the talking. It’s clear, it’s straightforward, and paints a good picture of your product offering. @Wendys Instagram bio consists only of emojis and an external link. @Forever21 and @DearKlairs use emojis to organize the information in their bio. Both highly effective strategies to save space and highlight important information.

💡 Tip: To find the right emoji for your Instagram bio, you can either add them from your smartphone or explore them on your desktop at Emojipedia. If you own a MacBook, an emoji panel will appear if you press Control+Command+Space at the same time.

Some Instagram bios are descriptive, while others go beyond that. So is the case with @Slack or @Ikea that put their brand values to the forefront of their Instagram profile. In doing so, users see that the brand goes beyond their product or solution and focuses on a real need: to elevate everyday life or simplify working life.

💡 Tip: Opting for a value-driven Instagram bio implies actually embodying those values in the brand at large. To help you craft your bio, you might want to revisit your brand manifesto and get a general refresher on the ‘why’ behind your brand. The resulting insights can help you inform the Instagram bio and also drive greater awareness towards your manifesto

Cause branding has come front and center for businesses seeking to raise awareness regarding important environmental and social issues. As such, the Instagram bio is the perfect opportunity to highlight these causes and make them more visible in the eyes of their audience.
For @Patagonia, @Nike, or @Dove, the causes they stand for are more important than their products. And this is visible in their Instagram bios as well.

💡 Tip: Cause branding does not work unless you are a purpose-led brand. This means that you take social and environmental issues seriously and you have proper policies in place to prove the commitment to your cause. Stating your cause in your Instagram bio without doing anything to advance that cause might attract significant reputational damage to your brand.

As previously mentioned, Instagram bios are nothing short of conversation starters. And what better way to keep the conversation going than by encouraging your audience to use your hashtag on their own profile?

Take it from @VanGoghMuseum. It uses the #vangoghinspires to foster a sense of community around the paintings of Van Gogh.

Or from @Oysho, which uses the same strategy to incentivize people to share user-generated content with the company’s hashtag.

💡 Tip: If you want to keep track of the hashtags around your brand, you can use a tool like Keyword Tool to find the most relevant hashtags associated with your brand. Or you can use BrandMentions to monitor your hashtags and extract hashtag data across channels.