Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Video Asset Management

Video asset management is the practice of creating, editing, and distributing video files.

Video Content Management

Video content management refers to the set of processes and tools used to create, edit and manage video content.

Video Marketing

Video marketing is the practice of promoting products or services through engaging video content. It is one of the most engaging and common methods of marketing, thanks to social media platforms, like Instagram or Tik-Tok.

Video Marketing Tools

Video Marketing Tools make it easy to create optimized video content. Each tool has its unique features, but most of them allow you to analyze the target audience or competition and perform keyword research and channel audits.

Visual Elements

In branding, visual elements are the foundation of branding. They help you build a unique and compelling brand that stands out from the crowd. The visual elements of a brand include logos, typography, colors, imagery, and mockup.